Lasya Karthik

Co-Founder

Mumbai, Maharashtra, India10 yrs 5 mos experience

Key Highlights

Founder of a mass-premium personal care brand.
Former Brand Manager at Nykaa with product development expertise.
Skilled in marketing strategy and customer acquisition.

Stackforce AI infers this person is a B2C marketing expert in the beauty and personal care industry.

Contact

Skills

Other Skills

Category ManagementMarketing StrategyTableauAdobe AnalyticsCustomer AcquisitionCustomer RetentionRapid Revenue GrowthWritingResearchUser Experience (UX)User Interface DesignCopywritingAccount ManagementSocial Media StrategyFigma (Software)

About

Currently: building in beauty, and sharing the journey. Ex Nykaa Brand Manager Building a mass-premium personal care brand for smart consumers and sharing every step of the way

Experience

Yet

Founder

Mar 2025 – Present · 1 yr · Mumbai, Maharashtra, India

Personal Care that's safe, scientific, smells good AND affordable? It's not impossible- it just hasn't been done yet.

Nykaa

2 roles

Brand Manager

Mar 2023 – Sep 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

New Product Development, Pricing for Nykaa's Private Label Ayurveda brand- Nyveda

Category Marketing

Oct 2021 – Mar 2023 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Managing marketing & category growth for emerging categories on Nykaa.com (Beauty): Fragrances, Conscious, Mum & Baby categories, as well as Honassa Group.
Working with business, brand and internal marketing channels to drive growth across key business and marketing metrics (GMV, AOV, key brand & funnel metrics)

Chlorophyll brand & communications consultancy

2 roles

Creative Group Head

Promoted

Dec 2020 – Mar 2021 · 3 mos · Mumbai, Maharashtra, India

Responsible for account management & strategy, overseeing product design & marketing plans & leading creative execution

Junior Brand Ideator

Jun 2019 – Nov 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India

Huffpost

Blog Contributor

Jun 2016 – Nov 2016 · 5 mos

https://www.huffpost.com/author/lasya-karthikeyan-838

The guardian

Contributor to Children's Books Site

Jan 2011 – Jan 2016 · 5 yrs

1. Frequent contributor of book reviews and articles to the children's books site
2. Interviewed prominent novelist Cathy Cassidy at the Guardian HQ in London (https://www.theguardian.com/childrens-books-site/video/2011/apr/19/cathy-cassidy-cherry-crush-video)
3. Reviewed novels on request from the editorial team
(Wrote under a pseudonym as I was a minor)