Akanksha Chauhan

Co-Founder

Mumbai, Maharashtra, India14 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in customer acquisition and retention.
  • Expertise in digital marketing strategies for growth.
  • Strong leadership experience in marketing roles.
Stackforce AI infers this person is a Marketing Leader with expertise in Fintech and SaaS industries.

Contact

Skills

Core Skills

Digital MarketingPublic RelationsMarketing StrategyCustomer Growth

Other Skills

Customer AcquisitionContent CreationPaid MarketingContent StrategyFunnel ManagementEmail MarketingMarket LaunchAnalysisMarket ResearchTeam ManagementLeadershipEvent PlanningSalesBusiness DevelopmentProduct Development

About

Enabling brands to leverage marketing to drive maximum impact and ROI in the AI-first world.

Experience

Tailwind

Co-Founder

Feb 2022Present · 4 yrs 1 mo

Hotstar

2 roles

Senior Manager - Customer Marketing

Promoted

Mar 2021Feb 2022 · 11 mos

Manager - Customer Marketing

Sep 2019Feb 2021 · 1 yr 5 mos

Paysense

Marketing Lead

Feb 2018Sep 2019 · 1 yr 7 mos · Mumbai Area, India

  • Own customer acquisition through digital marketing (paid and organic)
  • Drive PaySense’s public relations efforts
  • Set the theme, tone and messaging of creative and content assets
  • Achievement
  • 55% reduction in cost while increasing the user base by 74.5%
Digital MarketingPublic RelationsCustomer AcquisitionContent Creation

Socioh

Senior Marketing Manager

Mar 2015Feb 2018 · 2 yrs 11 mos · Mumbai Area, India

  • Socioh is a social media marketing platform for e-commerce stores. At Socioh, I was responsible for:
  • Increasing subscriptions through paid marketing (affiliates and Facebook)
  • Creating content and marketing strategy for organic growth
  • Liaising with the product team to ensure that the product is aligned with user requirements
  • Reducing churn through funnel management
  • Achievement
  • Achieved a >20% reduction in overall monthly churn
  • Increased traffic to brand owned properties by 40%
Paid MarketingContent StrategyFunnel ManagementMarketing StrategyCustomer Growth

Cians analytics (cians)

Associate - Digital Marketing

Oct 2013Mar 2015 · 1 yr 5 mos · Gurgaon, India

  • Pre-sales support and email marketing
  • Market launch and growth of Cians Academy, training initiative of Cians Analytics
Email MarketingMarket LaunchDigital Marketing

Bajaj allianz life insurance co. ltd.

Area Sales Manager

Jun 2012Apr 2013 · 10 mos · New Delhi Area, India

Sbi life insurance co. ltd.

Assistant Manager

Apr 2011Jun 2012 · 1 yr 2 mos · Chennai Area, India

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