Mar 2021 – Feb 2022 · 11 mos

Sep 2019 – Feb 2021 · 1 yr 5 mos

Feb 2018 – Sep 2019 · 1 yr 7 mos · Mumbai Area, India

• Own customer acquisition through digital marketing (paid and organic)
• Drive PaySense’s public relations efforts
• Set the theme, tone and messaging of creative and content assets
• Achievement
• 55% reduction in cost while increasing the user base by 74.5%

Mar 2015 – Feb 2018 · 2 yrs 11 mos · Mumbai Area, India

• Socioh is a social media marketing platform for e-commerce stores. At Socioh, I was responsible for:
• Increasing subscriptions through paid marketing (affiliates and Facebook)
• Creating content and marketing strategy for organic growth
• Liaising with the product team to ensure that the product is aligned with user requirements
• Reducing churn through funnel management
• Achievement
• Achieved a >20% reduction in overall monthly churn
• Increased traffic to brand owned properties by 40%

Oct 2013 – Mar 2015 · 1 yr 5 mos · Gurgaon, India

• Pre-sales support and email marketing
• Market launch and growth of Cians Academy, training initiative of Cians Analytics

Jun 2012 – Apr 2013 · 10 mos · New Delhi Area, India

Apr 2011 – Jun 2012 · 1 yr 2 mos · Chennai Area, India