Jan 2018 – Mar 2025 · 7 yrs 2 mos · Greater Boston Area

• Work closely with a variety of SaaS clients in both B2B & B2C to produce compelling top, middle, and bottom of the funnel content that generates awareness and drives leads.
• Act as an extension of my clients' marketing teams—providing strategic recommendations and topic ideation
• Pen both short and long-form content including ghost writing for executives
• My ghost written content for an executive earned him the top blogger on Dataversity for Q1 2019
• Earned longterm contracts 12+ months with 5 different clients
• Latest work highlighted at ContentByJustina.com

Nov 2015 – Jan 2018 · 2 yrs 2 mos · Greater Boston Area

• In charge of entire content strategy and execution for the Localytics blog: www.localytics.com/blog
• This includes:
• Writing and creating diverse content (eBooks, SlideShare, Quizzes)
• Research and topic ideation for editorial calendar
• SEO
• Cross-organization collaboration for diverse content strategy
• Overseeing guest blogger program
• Content amplification
• Working closely with design team for blog design revamp
• Podcasts/Webinars
• Served as lead on many marketing webinars.
• Acted as host of Localytics Appy Hour Podcast
• Developed all content for webinars and podcasts as well as the promotional strategy to target key leads.
• Oversee Localytics Email Nurture Strategy
• Creating segmented nurture campaigns that drive leads through the funnel
• Test and optimize accordingly
• Member of Account Based Marketing Team
• Work with the team to carry out ABM tactics
• Create ABM centric email and landing page copy-text

Nov 2015 – May 2016 · 6 mos · Greater Boston Area

• Oversee our email nurture strategy and execution to drive leads through the funnel
• Create diverse content for Localytics' blog to drive demand generation including blog posts, eBooks, SlideShares and more
• Work with Demand Gen team to develop content strategy for Localytics blog with a heavy focus on thought leadership and a customer-first focus
• Part of the team developing and implementing an Account Based Marketing strategy

Oct 2015 – Nov 2015 · 1 mo · Greater Boston Area

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock.
• Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance
• Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops
• Manage content production team including Editorial Managers, Copy Editors, and freelance writers
• Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve
• Recommend content enhancements and diversification based on these industry trends
• Measure content success against established KPIs and implement constant program optimization to ensure success
• Develop audience personas to create targeted content
• Contribute monthly blog posts to The Content Standard
• Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO
• President of Skyword's social committee, "SWIG"

Apr 2014 – Oct 2015 · 1 yr 6 mos · Greater Boston Area

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock.
• Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance
• Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops
• Manage content production team including Editorial Managers, Copy Editors, and freelance writers
• Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve
• Recommend content enhancements and diversification based on these industry trends
• Measure content success against established KPIs and implement constant program optimization to ensure success
• Develop audience personas to create targeted content
• Contribute monthly blog posts to The Content Standard
• Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO
• President of Skyword's social committee, "SWIG"

Jul 2013 – Apr 2014 · 9 mos · Dedham, MA

• Coordinate events, supervise artwork creation, and facilitate communication as Project Manager for several corporate sponsorships, including The Jimmy Fund
• Oversee all Media and Public Relations aspects for Papa Gino's/D'Angelo by working closely with freelance publicist to ensure quality and accuracy of press releases
• Strategizing transition to in-house Public Relations ownership to increase media presence
• Manage numerous corporate-wide promotions including Holiday Gift Cards, Fire Safety, and School Lunch Program

Apr 2012 – Jul 2013 · 1 yr 3 mos · Dedham, MA

• Creating various ads and marketing collateral Using Adobe In Design
• Working with RVPs to come up with marketing promotions
• Acting as project manager and handling all aspects of the Jimmy Fund promotion which is our largest charity sponsorship
• Act as main point of contact and develop strong relationships with all corporate wide partnerships
• Project manage our Graphic Designer on various marketing creative including our Red Sox Concourse signs, Full Color Lobster Doorhangers, etc.
• Work closely with one of our District Managers and Regional Vice President's to begin implementing our new Brand Ambassador pilot program
• Assist Digital Media Specialist with Social Media projects when applicable

Dec 2010 – Oct 2011 · 10 mos · Northborough, MA

• Main point of contact for 94 restaurants' content needs
• Oversaw Bertucci's Email Database and email blasts (200,000 members)
• Created Local Brand Marketing materials: coupons, banners, etc.
• Organized up fundraisers for restaurants
• Managed coupons in Micros POS and tracking usage
• Ensured all restaurants received required marketing materials on time
• Member of Bertucci's Menu Development team
• Member of Bertucci's New Restaurant Opening team
• Proofer and editor for all versions of Bertucci's menus