Jan 2023 – Jan 2024 · 1 yr · Karāchi, Sindh, Pakistan · Hybrid

• Delivered expert data analytics consultation and strategic insights first-hand to clients across 5 countries, over diverse business types (SaaS, B2B, tech, retail, logistics, non-profit, marketing).
• Performed ETL, EDA & user-segmentation over cloud-based data warehouses - Google Bigquery, Snowflake.
• Designed complex data stories & mapped user journeys on interactive dashboards on Looker Studio, PowerBI.
• Conducted 3 A/B tests on best app push notifications which drove trial started by 8% & subscription started by 23%.
• Applied prescriptive statistics on CRM data to derive customized recommendations for customers in Australia, UK, USA.
• Devised big data insights leveraging statistical feature engineering which highlighted products/features bringing 3x more leads generated and 20% more revenue.
• Developed views, explores and models in Looker (paid) using LookML modeling language, mapping 4 marketing attribution models for ad-spent vs revenue generated.

Jan 2022 – Dec 2022 · 11 mos

• Interacted with core business functions to understand data requirements / KPIs; supported for data reporting on multiple platforms.
• Developed SQL models in AWS Redshift to devise health metrics for commercial, pricing, performance, and care teams.
• Crafted data dashboards on AWS Quicksight to identify trends and track metrics for reliability, inventory, achievement, pricing, etc.
• Managing and spearheading the projects end-to-end for dashboards development with internal team using JIRA board.

Aug 2021 – Dec 2021 · 4 mos

• Conducted the initial research and discovery for the development of a bookkeeping app and designed research questions for retailers in Karachi city and Riyadh city.
• Identified core pain points and key attributes of end-users for the app.
• Mapped potential user-journeys on FIGMA board for designing MVP features set.
• Explored competitor apps’ features and feedbacks, and produced detailed summary analysis.
• Analyzed the operations performance for the new launch at Jeddah city by segmenting the customer base and tracking delivery reliability.
• Devised strategies for automating the daily commercial procurement process for Riyadh city.

Dec 2020 – Feb 2021 · 2 mos · Karāchi, Sindh, Pakistan

• Developed creative mathematical video contents for olevel students of Pakistan for feasible online teaching mode.

Apr 2020 – Oct 2020 · 6 mos · Pakistan · Remote

• Marketing the website on digital forums through articles and blogs on diverse set of niches, including psychology, pro-hacks, social interactions, career, health, etc.
• Increasing the reach of the website and its ranking on search engines through digital marketing as content strategist.
• Posting content articles and blogs as a contributor on high traffic websites such as Thrive Global, Huffington Post and Buzzfeed to attract companies to Sociotraffic.com.

Jan 2020 – Jun 2020 · 5 mos · Karāchi, Sindh, Pakistan

• Teaching Assistant - Statistical Inference & Introduction to Applied Econometrics
• Responsible for:
• Conducting tutorial classes of 10+ students.
• Assisting students with their assignments and course projects during lockdown of COVID-19.
• Solving queries and questions to prepare students for quizzes, and checking quiz papers.

Jan 2019 – Jan 2019 · 0 mo · Karāchi, Sindh, Pakistan · Remote

• Managed and developed Content Calendar on 8 different topics by collaborating with the team to boost operational work.
• Explored and highlighted psychological and other potential issues in the society and created articles over the website.
• Assisted and devised strategies for marketing on social media channels to target young audiences which increased the reach of the website.

Jan 2018 – Jan 2018 · 0 mo · Karāchi, Sindh, Pakistan

• Assessing and interviewing women recruits by doing campus drives to lower-tier areas’ VTIs for the
• selection process in the program.
• Designing and creating the English and Urdu content syllabus for the students, which made the training of the uneducated recruits of the program feasible and possible.
• Creatively developed both English and Urdu presentations for the day-to-day events for teaching
• during the training process.
• Collected the recruits’ information data, organized it in a comprehensible way.

Jan 2018 – Jan 2018 · 0 mo · Karāchi, Sindh, Pakistan

• Coordinating with the team heads to design and carry-out affluent management of the participants of Annual Islamic Conference (AIC 2018 - IBA).

Jan 2016 – Jan 2017 · 1 yr

• Managed and collaborated with team for plays' scheduling and delivery.
• Co-Director and Drama writer for the plays performed at Zabtheatre’17 at SZABIST University, Karachi.