Daniel O'Farrell

Co-Founder

Ireland15 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven expertise in international growth strategies.
  • Founder of a thriving community of over 1,000 members.
  • Top 3% performance rating at Google.
Stackforce AI infers this person is a Digital Marketing and Community Engagement expert with a focus on international growth.

Contact

Skills

Core Skills

Community BuildingEntrepreneurshipInternational BusinessGo-to-market StrategyCommunity Development

Other Skills

LeadershipBrand DevelopmentEvent ManagementStrategic PartnershipsPublic SpeakingMarketing StrategySocial Media MarketingContent CreationDigital StrategyGrowth MarketingGrowth StrategiesMarket AssessmentPerformance TrackingSalesCustomer Service

About

Googler, experienced Digital Marketer, adventure seeker. Proven expertise in international growth with digital businesses. With a demonstrated history of working in the marketing and advertising industry. Passion in Online Advertising, Marketing Management, Retail, and Sales. Strong media and communication professional with a Bachelor of Science (BSc) focused in Marketing, Innovation and New Technology from Dublin City University.

Experience

Pastry pace

Co-Founder

Nov 2023Present · 2 yrs 4 mos · Dublin, County Dublin, Ireland · Hybrid

  • What began as a simple idea of a few friends going for a run has become the heartbeat of our week. Our a community of over 1,000 members built on the belief that you can chase ambitious goals and still have fun. Every week, we get 100+ people together to run, talk, and share a pastry. It’s my living proof that you can build something you love from the ground up, even alongside a demanding corporate life.
  • This isn't my side project; it's a passion project that demonstrates my core belief: the most meaningful growth in business and in life comes from building authentic communities and finding joy in the journey.
Community BuildingLeadershipBrand DevelopmentEvent ManagementEntrepreneurshipStrategic Partnerships+4

Lululemon

Run Ambassador

Apr 2022Apr 2024 · 2 yrs · Dublin

  • Working closely with Lululemon to push my potential. Create positive change and set audacious goals. This year I'm laser focussed on completing the Kerry Way Ultra Nite, a 100K Ultra mountain race on Sep 2nd '22.
Community DevelopmentContent CreationPublic Speaking

Google

3 roles

Principal International Growth Consultant

Promoted

Apr 2019Present · 6 yrs 11 mos · County Dublin, Ireland

  • Part of Google's International Growth Team
  • Our team was born out of recognising that being successful in international markets is much more than just accessing customers, but actually 360 degree positioning. Our team’s objective is to make sure you truly understand a market, and that your entire value proposition beyond marketing is set up to be successful in that market. The logic being that if we can help you avoid common mistakes then you will be successful and so will Google.
  • Performance rated as within top 3% of the organisation (2018)
  • Leveraging Google's unique data to consult selected high-potential (leadgen / internet business) companies on internationalization strategies
  • Opportunity identification (demand analysis, market evaluation & prioritization)
  • Market assessment (market/industry analysis, competition, audience analysis)
  • Go-to-market strategies
  • Performance Tracking
International BusinessDigital StrategyGrowth MarketingGrowth StrategiesGo-to-Market Strategy

Agency Account Strategist

Jun 2016Apr 2019 · 2 yrs 10 mos · County Dublin, Ireland

  • Manage a portfolio of 18 Partner agencies to hyper-accelerate their growth through the full suite
  • of Google Products. Developing full-funnel marketing strategies for their high value accounts,
  • across verticals – with Google.
  • Regularly meet and present strategies to senior stakeholders within Premier Partner agencies and
  • direct clients.
  • Develop quarterly business plans for my Partners activating on seasonal, vertical, product and consumer insights to identify opportunities for growth and to anticipate market challenges.
  • Consistently exceeded quarterly revenue & productivity targets.
  • Deeply understand the UKI agency landscape as I’ve worked with some of the largest and smallest
  • agencies in the region.

Large Advertiser and Agency Marketing (LAAM) Internship

Jun 2015Sep 2015 · 3 mos · London, United Kingdom

Tap networking

Co-Founder

Sep 2015Jun 2016 · 9 mos · Dublin

  • Tap is an online platform that allows users to break through the noise, while building meaningful, lasting connections at business events.
  • Tap aims to revolutionise the way in which event attendees share contact details, while also providing event organisers with real time valuable data insights.
  • Through a NFC and GPS enabled bracelet, users can connect online and focus their undivided attention on building important relationships in the moment.
  • Connecting with just a simple “Tap” or handshake details are shared instantly, creating an overall more enjoyable and efficient networking experience at business events.
  • “Tap, a seamless networking experience”

Science foundation ireland

Digital Strategies and Communications Intern

Sep 2014May 2015 · 8 mos

  • Developed and implemented communications activities across online, media and print platforms
  • Coordinated and managed visits to schools nationwide to promote careers in Science, Technology Engineering and Maths (STEM)
  • Managed and updated two websites and social media channels
  • Developed and conducted multiple forms of market research and frequent evaluation reports
  • Established and managed a volunteer speaker database
  • Developed, evaluated and managed public procurement contracts

Scope media

Photographer and Videographer

Sep 2013Jan 2016 · 2 yrs 4 mos

  • Set-up and managed a €35K P/A production company working with brands such as Nissan, Google and Puma.

Google

BOLDer

Jul 2013Jul 2013 · 0 mo

W.a.r clothing

Entrepreneur

May 2013Apr 2015 · 1 yr 11 mos · Dublin

  • W.A.R Clothing is an Irish owned clothing company. We pride ourselves on ethical clothing from sustainable sources.

Dublin city university

Student

Jan 2012Jan 2015 · 3 yrs

Ikea group

Employee

Jan 2012Jun 2014 · 2 yrs 5 mos

Bermingam cameras

Sales Assistant

Jan 2010Apr 2011 · 1 yr 3 mos · Bermingham Cameras

Education

Dublin City University

Bachelor of Science (BSc)

Jan 2012Jan 2016

UX Design Institute

Diploma — UX Design

Jan 2020Jan 2021

Dublin City University

Bachelor of Arts - BA — International Marketing

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