Aug 2024 – Present · 1 yr 7 mos · San Francisco, California, United States

Aug 2023 – Present · 2 yrs 7 mos · San Francisco, California, United States

• I lead the frog team across North America

Apr 2021 – Oct 2023 · 2 yrs 6 mos · San Francisco, California, United States

• I led the frog San Francisco studio. SF was the first frog studio established in the US over 50 years ago. We specialize in helping our clients with their unanswerable problems. Our team of 80 spans a huge range of capabilities including visual, industrial, product and service design. The designers work alongside strategists, technologists, developers, product managers and project managers to design and deliver new products and services to market. I also led the Service Design team for frog across North America.

Sep 2020 – Present · 5 yrs 6 mos · Founding Member, San Francisco

• Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Apr 2020 – Oct 2024 · 4 yrs 6 mos · San Francisco Bay Area

• Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams

Jul 2019 – Jun 2021 · 1 yr 11 mos

• I led the two west coast design studios for Idean in San Francisco and Palo Alto. I was also the North American Head of Service Design. Idean used design as our core innovation tool for inventing new products, services and businesses and for improving existing product and service experiences. The West Coast team includes Researchers & Strategists, Service & Business Designers, Product Designers, Visual Designers, Product Managers, Copywriters and Creative Technologists.

Feb 2019 – Jul 2019 · 5 mos

• I ran the service design, strategy, business design and content teams, creating a community of practice around inventing and improving services for customers and citizens. I also led large product oriented projects including the design of a new point of sale system from scratch. I was a keynote speaker at Design Thinking 2019 in Austin Texas.

Aug 2018 – Feb 2019 · 6 mos · London, United Kingdom

• I was part of the leadership team and head of the Service Design team at Idean UK. Idean is a global design studio born in Helsinki.
• I'm a regular conference speaker who's presented at Global Service Design Network Conference, Startup Thailand, Digitized Athens, Future London Academy and the Women's Leadership Network Conference. I'm also a Guardian of the Service Design Fringe Festival.

Jun 2018 – Dec 2021 · 3 yrs 6 mos

• Guest Lecturer on the Master of Service Design course.

Aug 2016 – Sep 2018 · 2 yrs 1 mo · London, United Kingdom

• Adaptive Lab was a leading digital and innovation consultancy based in London. We built products, services and beta businesses. Beta businesses launch faster, grow quicker and behave bolder. We combined smart thinking, with brave design and nimble build. As the Head of Service Design I was responsible for building the practice from scratch and co-leading the wider Design team. In 2018 Adaptive Lab was sold to Capgemini.

Feb 2016 – Jan 2017 · 11 mos

Jan 2014 – Jan 2017 · 3 yrs · London

• London+Acumen is a volunteer led chapter supporting the mission of Acumen in the UK. Acumen is a pioneering not-for-profit philanthropic fund that is changing the way the world tackles poverty. I work with my Co-Chair to coordinate and oversee a team of 30+ volunteers to raise funds of USD 10,000 and drive awareness and engage a community of 1,000+ by designing new services, and organising events to raise awareness of, and exchange ideas on the principles and values of impact investing and patient capital.

Jan 2010 – Aug 2016 · 6 yrs 7 mos · London, United Kingdom

• I used design within the consulting practice to define new strategies, come up with new business models, find new customers and ultimately change behaviour. In this time I lead large project teams, coached individuals and wrote a lot. I was the Lead author on the 2nd most popular strategy+business magazine article of 2016 and a co-author on a study with London Business School on why we behave unethically that was published in Harvard Business Review in early 2018.

Jan 2005 – Jan 2010 · 5 yrs · Sydney, New South Wales, Australia

• Leading projects for a range of private and public sector clients across the domains of strategy, customer segmentation and development, people and organisation design, culture and behaviours.