Oct 2024 – Present · 1 yr 5 mos

• This space explores how human psychology shapes marketing, branding, and communication in today’s attention economy.
• I write about the patterns behind customer choices. What drives perception, trust, and loyalty and how brands can align strategy with real human behaviour.
• Expect a mix of research-backed insights, brand stories, and reflections from practice. Written through the lens of a marketer who believes data and creativity must work together.

Jan 2023 – Sep 2025 · 2 yrs 8 mos

• I led marketing for BEADS, a craft-based design studio celebrating Odisha’s artistry and heritage. I combined digital storytelling, performance marketing, and brand strategy to scale visibility, deepen customer engagement, and bring ethically crafted, artist-led products to audiences who value design with meaning.

Aug 2022 – Mar 2023 · 7 mos

Jun 2022 – Sep 2025 · 3 yrs 3 mos

• I led MAS Digital, the content-first marketing wing of Marg Advisory Services, with one belief: every business deserves to be known, seen, and found. From startups to public-facing institutions, I helped brands turn complex challenges into clear, compelling stories through content that connects, strategies that scale, and campaigns that convert. Along the way, I’ve built strategies for 20+ brands, grown audiences by up to 60% in 3 months, produced brand films for TCS and other high-profile clients, and helped growth-stage brands triple traffic and double leads.

Aug 2021 – May 2022 · 9 mos

• Developed and employed successful recruiting strategies for hard-to-fill positions, using engaging employee referrals and social media.
• Conducted 100+ candidate pre-screening and interviews.

May 2021 – Jun 2022 · 1 yr 1 mo

• At Sulopa Technologies, I wore multiple hats. Leading business analysis, content strategy, and LinkedIn growth initiatives to support internal operations, client communications, and brand visibility.
• I worked across departments to design efficient business processes, define functional requirements, and support the recruiting ecosystem. Alongside this, I contributed to building Sulopa’s content-led presence on LinkedIn blending business insights with audience-focused storytelling.
• What I Did:
• Spearheaded requirement gathering and process documentation across key functional units
• Translated business needs into workflows, diagrams, and SOPs to support internal execution
• Consulted with stakeholders and end-users to optimize recruiting operations and streamline business communication
• Led LinkedIn content strategy to improve visibility, employer branding, and lead generation
• Wrote and curated engaging, research-backed content that supported marketing and growth efforts
• Supported social media campaigns and content planning for startup outreach
• Highlights:
• Designed and implemented recruiting SOPs that reduced cycle time for hiring
• Managed 100+ candidate screenings and interviews as part of the talent acquisition function
• Increased LinkedIn visibility through content initiatives that improved engagement and reach
• Bridged strategy and communication between cross-functional teams and business units

Mar 2020 – Dec 2020 · 9 mos

• Contributed to Momspresso, a platform for Moms to express themselves.

Dec 2017 – Present · 8 yrs 3 mos

• Life with my Penguin was born out of a deeply personal journey. An attempt to slow down, be present, and reflect on the everyday beauty (and chaos) of parenting.
• What started as a blog soon grew into a recognized platform advocating slow living, mindful parenting, and storytelling for overwhelmed parents.
• I created and curated original content rooted in emotional intelligence, real-life parenting moments, and self-care with the intention to help parents appreciate the "now" while navigating their fast-paced lives.
• What I Did:
• Wrote long-form and short-form blog content blending parenting experiences with life lessons
• Built a strong, engaged reader base through authentic stories, routines, rituals, and reflections
• Partnered with brands and platforms for sponsored content, guest columns, and blog contributions
• Advocated for mental well-being and conscious living through storytelling and community interaction
• Managed blog strategy, editorial planning, SEO, and cross-platform promotions
• Recognition:
• Featured among Top 50 Mom Blogs in India (2019, 2020) and Top 100 Indian Lifestyle Blogs (2019 – 2025)
• Finalist at the Orange Flower Awards – Women’s Web for parenting and lifestyle writing
• Recognized as one of the 50 Most Authoritative Mommy Blogs in India and Top Parenting Blogger by Momspresso.
• Partnered with over 50+ brands for product outreach campaigns, crafting organic narratives that supported visibility and conversions.

Dec 2019 – Apr 2021 · 1 yr 4 mos

• Responsible for handling social media, Touchstones, Marg's blog, and TouchTalks podcasts. Conduct keyword research and use SEO guidelines to optimize content. Promote content on social networks and monitor engagements. Contributed to sustainable development projects adding insights to reports, framework development, and project management.
• Conducted industry research and competitive intelligence for real estate, e-commerce, and FMCG sectors.
• Led stakeholder interviews and translated insights into actionable reports.
• Developed process models, market research reports, and strategic frameworks.

Dec 2019 – Aug 2020 · 8 mos

• As a Digital Strategist and Social Media Manager, I was responsible for evaluating and implementing improvements in digital strategy. Researched the latest digital tools and interactive trends. Optimized website and mobile SEO.
• Furthermore, I created integrated and cost-effective digital strategies that drive value for the organization. Analyzed customer base and user data.

Feb 2017 – Apr 2022 · 5 yrs 2 mos

• Partnered with startups and SMEs to craft targeted content strategies that drove brand awareness, traffic, and sales. Developed unique brand voices and executed multi-channel campaigns including blogs, social media, and newsletters.
• Key achievements:
• Scaled client businesses through strategic, research-backed content
• Improved organic reach and conversions across e-commerce and diverse sectors
• Delivered content plans aligned with marketing and sales goals

Jan 2014 – Dec 2015 · 1 yr 11 mos

• Accountable for the collation of articles for the Colossal newsletter and write product description documents for the HRO wing of the organization. Lead virtual teams for SME projects of clients like MRF and HUL- Kissan.

Dec 2013 – Apr 2021 · 7 yrs 4 mos

• Work with multiple clients to shape messaging and concepts. Coordinate with stakeholders to design productive creative substance to attract the right audience. Undertook writing projects on several topics ranging from human resource management to changing scenarios of the environment.
• Provided content marketing, SEO, and digital growth consultation for SMEs and startups.
• Created high-performing social media campaigns and content strategies.
• Developed in-depth research reports for automobile, healthcare, NGO & Socio-Development, IT, and FMCG market trends.

May 2013 – Feb 2015 · 1 yr 9 mos · South Africa

• Manage and Organize program events, vendor management, handle social media and documentation. Create post-event reports and records. Led the media coordination and publication across the country and India. Write content for media promotions and awareness for newspapers Migrant Voice and South Sun.

Jan 2013 – Feb 2013 · 1 mo · Tirunelveli, Tamil Nadu, India

Jul 2012 – Oct 2012 · 3 mos · Greater Chennai Area

May 2012 – Jun 2012 · 1 mo · Greater Chennai Area

Jan 2012 – Mar 2012 · 2 mos · Greater Chennai Area

Aug 2011 – Sep 2011 · 1 mo · Greater Chennai Area

Jul 2007 – Jan 2010 · 2 yrs 6 mos

• Pragnya joined the company as Project Engineer and worked as a team member in several critical assignments in the Media and Retail verticals. She was Senior Software Engineer for Wipro’s eminent clients - Dun & Bradstreet, Morrisons and Ahold.