Nov 2024 – Oct 2025 · 11 mos · United Arab Emirates

• As CEO of Binary Consulting Services, I lead a premier digital transformation provider, with near 300 passionate and customer success focused technical experts, ready to enable businesses across the Middle East and Africa to drive impactful change and operational agility through cutting-edge technology solutions. We specialize in three key business units:
• Microsoft Solutions: Delivering transformative enterprise solutions through Microsoft Dynamics for ERP and CRM, Office 365 for productivity, and Power Platform & AI integration to support data-driven decision-making and automation at scale.
• iValua: Empowering businesses with iValua’s comprehensive Supplier and Procurement Management Platform, providing visibility, control, and compliance across the entire supply chain.
• UiPath: Leading in Robotic Process Automation (RPA) and AI-driven solutions to enhance efficiency, optimize workflows, and accelerate process automation for organizations ready to embrace intelligent automation.
• At Binary Consulting, we are focused on fostering long-term partnerships, driving strategic growth, and helping clients meet their digital transformation goals.

Sep 2023 – Oct 2024 · 1 yr 1 mo · United Arab Emirates

• In this role, I led the growth and scaling of cloud business, driving cloud adoption among the Strategic, Government, Commercial, and SME customers across Qatar.
• My focus was crafting strategic plans, nurturing product innovation, and forming key alliances with hyper-scalers like Microsoft Azure and Google Cloud to go to market.
• I led a team of product managers, business development managers, and cloud solution architects, to launch new solutions in AI, Data Monetization, Co-location, Managed Services, and Sovereign Cloud offerings, enabling digital transformation locally.

Jun 2023 – Aug 2023 · 2 mos · USA - Seattle & Dallas

Dec 2019 – May 2023 · 3 yrs 5 mos · Dubai, United Arab Emirates

• As a CEO of a regional VAD serving Middle East and North Africa region, among several of my responsibilities, I am focused on internal and external transformation and redefining VAD focus from multiple traditional perspectives.
• Top of the list is building the right organization... Hence people & organizational restructuring is key focus. Defining, developing the right strategy, as well as execution focus of the strategy is critical.
• Rethinking the GTM Process to focus on generating leads for complex and multiple solutions effectively is vital. Thinking about acquiring new technology vendors for regional scale and represent true value to all parties is required.
• Focus on creating the right partnerships across the right geos with selected & right use-cases for reselling and servicing to targeted verticals effectively is one of the most important needs of scaling.
• Additionally, I am tasked to build data driven culture which demonstrate excellence to the ecosystem stakeholders on how smart we work and how we track KPIs. Last but not least I am chartered to build a strong governance and cadence culture, helping the company to land its revenue targets with 95% forecast accuracy, while transforming internal systems to a complete cloud-centric approach from mostly manual and on-premise old ways of doing business.

Mar 2017 – Aug 2019 · 2 yrs 5 mos · Dubai, United Arab Emirates

• I led Experian in the middle east. Experian is a global leader in vast array of solutions and expertise to help its customers unlock potential from data. Experian can add tremendous value to the customers in the financial sector, telco, retail and public sector across the middle east.

May 2013 – Feb 2017 · 3 yrs 9 mos · Middle East & Africa Region

• I was chartered to establish Attivio Middle East, very first Middle East sales office, legal entity, new team and hit the road running to generate revenue from Sales of Attivio's complex Big Data and Enterprise Search platform. Attivio needed trusted local executive to guide the company through legal entity set-up, as well as to establish its operation and hire local talent. Attivio needed a strong hands-on leader with local network, sales experience, and someone they can fully trust to create Attivio's presence with utmost creativity, limited resources and with quick results.
• I wrote my own job description for operational leadership, sales and business development leadership, partner recruitment/enablement, building a strong local team to deliver utmost satisfaction to MEA customers, and build out MEA territory for the future growth of Attivio as a strategic technology provider for Governments, Telco's, Financial Institutions, and enterprises.

Jan 2009 – Jan 2012 · 3 yrs · Dubai, UAE

• Established the very first Middle East Solution Provider dedicated to Cloud solutions especially to sell Microsoft Office 365 when Microsoft was about to launch Office365 for the first time in the region.
• Helped in develop LiveRoute among the very first Microsoft Cloud Partnerships in Middle-East, when Microsoft wasn't even sure about the details of execution and Azure was far reality and an abstract concept at best.
• Successfully built partnerships with Microsoft to become the top Office 365 partner, plus others such as Atlantic Global, Aplicor to represent their cloud solutions in Middle East for the first time.
• Built operational processes, GTM, Marketing, Lead Generation, Cusomer Engagement Model, Electronic Marketing model, established sales targets, defined roles and responsibilities, managed P&L, Board relationshipship.
• Recruited, developed, motivated and measured team members and various essential roles. Sold and created long lasting, and fully satisfied customer as well as vendor relationships from scratch. Established the company from a mere concept to a revenue generating company until it was recently sold for multi million dollars.

Feb 2008 – Nov 2009 · 1 yr 9 mos · Dubai

• I was the trusted advisor of the MD of the region for Cisco and an active part of regional leadership team, while reported to VP of Business Ops for emerging markets. My key contribution was to provide Operational Excellence leadership for Gulf, Own and drive sales reviews for MD, deliver on re-structuring and cost cutting initiatives, make Gulf exemplary in business compliance and booking purity, as well as own LT agenda for management meetings.

Sep 2006 – Feb 2008 · 1 yr 5 mos

• I was responsible to execute and deliver specifics results on an excellent strategy to align Microsoft's field attention globally with the Right ISVs, have Right Coverage, and focus on Right Results. My job spanned across the globe over 40 subsidiaries.

Jun 2000 – Aug 2006 · 6 yrs 2 mos

• This was the highlight of my career! I was responsible to build a subsidiary of Microsoft from scratch. I touched every single aspect of Microsoft's business and customer segment. I was the principle officer of Microsoft in the country, I built the highest levels of Government relationships, I hired the best people, and I did my part to focus on Citizenship and Giving in the country. I spoke at 100"s of events, to media and press and made headways with ISVs and Education institutions in the country. By far the most exciting job I ever held!

Dec 1997 – May 2000 · 2 yrs 5 mos

• I was the very first Microsoft Enterprise Sales Manager focused on growing the Corporate Accounts across Gulf and East Med countries in the region. I signed among the very first Enterprise Agreements in most of Gulf countries for the very first time...Although we were a very small team of Microsoft those days, but we were truly all over the place and made impact for Microsoft with our passion, hardwork and customer care approach.

Jun 1993 – Nov 1997 · 4 yrs 5 mos

• This was my very first job at Microsoft after finishing University...I sold into some very large enterprise accounts as part of Redmond based outbound sales team. I travelled across US western and Southwest region. I managed to sign some very early and large Enterprise and Select agreements with organizations like State of Colorado, American Express, U-Haul, AT&T. I worked on account team of Boeing, Intel and many other large US organizations. Great learning experience!