Jan 2025 – Present · 1 yr 2 mos

• At BrandME, we help companies elevate their leaders and activate their people. We partner with organizations to build executive visibility programs, thought-leadership systems, and employee advocacy initiatives that strengthen brand reputation and drive business impact.
• Executives are the greatest untapped marketing asset. Our work centers on empowering them to show up with clarity, confidence, and credibility, and giving teams the strategy, coaching, and content frameworks they need to represent the brand with authenticity and influence.
• We turn leaders into visible, trusted voices, building personal brands that elevate the entire company. When a company's people show up with purpose, both their personal and commercial brands grow stronger.
• https://www.brandmelabs.com/

Jan 2025 – Present · 1 yr 2 mos

May 2022 – Jul 2024 · 2 yrs 2 mos

• Provided key leadership and direction to drive demand generation, effectively overseeing the execution of a full-funnel strategy for the Accolades products delivering millions in 2023 through a robust B2C and B2B marketing plan comprising content marketing, product development, and performance marketing.
• Spearheaded the planning and implementation of Salesforce and Monday.com, working cross-departmentally with Product and Sales to ensure connectivity with Pardot platforms to enable greater data tracking, visibility, and collaboration; additionally, wrote all process documents and training materials.

Jan 2021 – Present · 5 yrs 2 mos

• From LinkedIn masterclasses and executive ghostwriting to strategic consulting and Fractional CMO leadership, I support businesses and leaders in shaping their narrative, strengthening their marketing foundation, and accelerating momentum.
• This isn’t “just branding.” It’s the strategy that powers your next chapter.
• https://nrdigitalconsulting.com/

Jan 2021 – Sep 2021 · 8 mos · Austin, Texas, United States

• Led the creation of a strategic digital marketing plan with measurable outcomes, providing a comprehensive view of the user experience to member journey.
• Advised on the implementation of Salesforce Marketing Cloud, Datorama, and Siteimprove for visualizing data across multiple sources, enhancing insights into ROI, strategic planning, and optimization.
• Managed and optimized paid search, display advertising, and social media channels, achieving an increase in both acquisition and retention metrics and boosting overall campaign performance.
• Collaborated closely with the brand marketing team to design and execute member retention campaigns, resulting in an increase in member engagement and loyalty through data-driven initiatives.

Aug 2019 – Dec 2020 · 1 yr 4 mos · Austin, Texas Area

• Oversaw all digital platforms, products, and programs related to 450+ healthcare locations across the United States to develop omnichannel digital journeys that optimized user experience.
• Lead partnership acquisition with ProMedica for PathLabs and ThyroSeq in partnership with UPMC
• Directed the evaluation and implementation of new technology solutions to increase ROI, including accessibility and SEO tools, location-management software, and marketing automation systems.
• Optimized web standards and brand strategy through the implementation of a more streamlined patient portal and simplified check-in processes with enhanced page-level UX, wireframes, and UX documentation.

Aug 2018 – Oct 2019 · 1 yr 2 mos

• Authored one of the top trending articles on Forbes, “Was The Facebook ’10 Year Challenge’ A Way To Mine Data For Facial Recognition AI?”, and routinely served as a thought leader on AI and Big Data in Marketing at numerous conferences, speaking engagements, and editorials.

Nov 2017 – Aug 2019 · 1 yr 9 mos · Pittsburgh, Pennsylvania, United States

• Acted as a liaison between the digital marketing strategy and web development teams to devise and implement a personalization strategy for Sitecore websites, the Healthbeat WordPress Blog, and digital campaigns.
• Formulated processes for both implicit and explicit personalization to boost conversions, enhance user experience, and drive the personalization strategy.
• Collaborated cross-functionally with paid search, SEO, social media, content, and analytics teams to craft optimal B2C messaging for websites and campaigns.

Oct 2016 – Nov 2017 · 1 yr 1 mo · Pittsburgh, Pennsylvania, United States

• Managed and optimized all company web properties and owned the day-to-day maintenance and future enhancements for the company's customer-facing website on Sitecore. (fnb-online.com)
• Ensured the website was optimized for SEO, paid search campaigns and website analytics which included producing and distributing monthly, quarterly and annual reports
• Developed and managed email marketing campaigns for consumer banking, wholesale banking, and occasional recruiting emails.
• Partnered with agencies in developing and executing digital marketing strategies in conjunction with product teams to optimize marketing spend and achieve tangible results across digital channels including the web, online banking, email, and search functions.
• Implemented and managed all digital screens across 500+ branch locations

Jun 2015 – Oct 2016 · 1 yr 4 mos · Greater Pittsburgh Region

• Responsible for assisting in marketing efforts including involvement in the execution of marketing automation campaigns, development of marketing and lead generation collateral and proposal content, and other marketing tasks
• Built and managed lead generation and nurture email marketing automation programs utilizing Marketo and Salesforce CRM incl. content/copy development through execution, reporting, and analysis
• Delivered performance metrics regularly for marketing automation campaigns and worked closely with sales leaders and executives to analyze, test findings and identify trends to enhance email campaigns development, delivery and effectiveness to drive lead generation and nurturing

Nov 2014 – May 2015 · 6 mos

• Responsible for all online and print content and managed a team of 20 writers.

Mar 2014 – Nov 2014 · 8 mos

• Developed a strategy to move into a more digital-centric organization and implemented systems such as content calendars, social media tools, and WordPress widgets to assist in this transition.

Aug 2014 – Aug 2015 · 1 yr

• Taught English 420: Writing for the Web

Aug 2013 – Mar 2014 · 7 mos

May 2013 – Mar 2014 · 10 mos

May 2012 – May 2013 · 1 yr

Mar 2012 – Mar 2014 · 2 yrs

• Started site from ground up alone and built a successful, profitable online magazine and sold rights to magazine publisher
• Hired and managed a team of 55 writers, editors, bloggers, photographers and advertising interns for college credit with permission from Penn State University
• Edit and write content for site, manage marketing, public relations and advertising

Dec 2010 – May 2012 · 1 yr 5 mos