Nov 2012 – Mar 2025 · 12 yrs 4 mos · New York, NY

• Built and led the brand strategy and creative tech division globally for Fortune 500 advertisers — driving custom marketing solutions across creative, content, social, influencer, and experiential channels

Jan 2010 – Nov 2012 · 2 yrs 10 mos · New York, NY

• Built out integrated marketing and branded content team upon company's launch; 60% of annual ad revenue utilized the team’s services by the close of the company’s second year
• Developed, sold, and produced creative concepts and integrated marketing programs for Fortune 500 advertisers and sponsors - ranging from branded entertainment/content, live stream sponsorships, events, new ad products, social extensions, PR, etc.
• Pioneered first-to-market programs with brands across numerous verticals, ranging from automotive, to dining, to beverage, apparel, entertainment, retail, technology, telecomm, and more

Oct 2007 – Jan 2010 · 2 yrs 3 mos

• Responsible for developing, pitching, and producing multi-platform marketing programs across MTV's online, on-air, mobile, and on-the-ground properties for advertising partners including Coca-Cola, Verizon Wireless, Toyota, Procter & Gamble, and more
• Partnered with MTV's digital, TV, and mobile ad sales teams to identify advertisers' brand objectives and needs - managing $30-million+ in annual advertiser investment
• Produced all marketing programs from end-to-end by working closely with MTV departments across all platforms, including: product/engineering, on-air programming, show production, promos writers and producers, design, writers, ad operations, off-channel marketing, off-air creative, music & talent, movies, news, games, research, and special events teams
• Developed and executed programs including: custom micro-sites, social apps, interactive video ad executions, Facebook applications, original, branded entertainment video series, online games, quizzes, widgets, sweepstakes and contest promotions, UGC engines, on-air/in-show product integrations, co-branded commercial spots and news segments, mobile SMS & MMS promotions, on-the-ground concert events, etc.
• Conducted vendor evaluations and RFP processes to identify third-party production partners across all mediums and manage all campaign production budgets, ranging from $10,000 -- $250,000 for any given project
• Serveed as main point of contact for all advertising partners throughout the production phases, both on the end-client side, as well as on the agency side
• Responsible for presenting sponsorship results, metrics, successes, and learnings to all advertising partners upon completion of each campaign and pitching them for sponsorship renewals and incumbency programs

Jun 2006 – Sep 2007 · 1 yr 3 mos

• Wrote, produced, and directed a variety of PR and marketing video content for television broadcast and digital platforms on behalf of corporate clients such as Macy's, the NFL, The Wall Street Journal, Verizon Wireless, Cartier, Samsung, and John Deere
• Worked closely with sales executives to identify all client needs and objectives
• Executed all campaigns from start to finish, including pre-production, production, and post-production phases - producing content such as corporate video presentations, video Podcasts, short-form web-series, Direct TV commercial spots, and video news release packages for broadcast television (for both national broadcasts as well as local affiliate TV stations across all DMAs)
• Served as the main point of contact for clients throughout the duration of each campaign
• Served as field producer on all projects, directed broadcast camera crews, coached onscreen talent (from professional athletes to spokes models, business executives, magazine columnists, doctors, and more), and ensured client satisfaction on-set
• Managed post-production team to meet all deadlines by supervising edit sessions, graphics production, client reviews, revisions, and approvals of content

Aug 2005 – May 2006 · 9 mos

• Reported directly to the Executive Producer and was responsible for overseeing and producing PR and marketing video campaigns on behalf of corporate clients such as Nike, Mercedes Benz, Kenneth Cole, Sports Illustrated, The GAP, General Motors, L’Oreal and Verizon Wireless
• Campaigns primarily included corporate video presentations, video news release packages (for both national and local television broadcasts) and short-form web-series
• Supervised field production by directing broadcast camera crews during high-profile red carpet parties, photos shoots and PR events – and conducting taped interviews with A-List personalities including Michael Jordan, Bob Costas, Tom Brady and LL Cool J
• Managed post-production team to maintain project schedules and deadlines, and supervised the post-production process both for long-term projects as well as same-day or overnight productions

Oct 2004 – Jul 2005 · 9 mos

• Collaborated with NBA TV producers and editors to gain an understanding of their creative direction and needs to research, organize, and select footage, interviews and other content for original television programming
• Supported producers and editors by capturing, logging and scripting live NBA game footage for nightly highlights packages and sports desk segments
• Worked with supervising producers on long-form NBA programming specials for ESPN and ABC network telecasts
• Trained incoming production assistants for all of the above skills and procedures