Pallavi Srivastava

Digital Marketing Specialist

Delhi, India3 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in crafting relatable and clear content.
Proficient in AI-driven content strategies.
Strong background in SEO and digital marketing.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in SEO and digital content strategies.

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Skills

Core Skills

Content StrategyCopywritingContent CreationSeo CopywritingContent DevelopmentSocial Media MarketingContent Management Systems (cms)B2b Marketing StrategyWeb Content WritingSearch Engine Optimization (seo)Digital Marketing

Other Skills

Content ManagementBrand DevelopmentResearch and Development (R&D)AI-driven researchContent repurposingWeb ContentStorytellingLinkedIn MarketingContent PlanningYouTube AnalyticsMarket ResearchGoogle AnalyticsGoogle WorkspaceTeam ManagementEmail Marketing

About

For me, good content doesn’t start with words. It starts with understanding how people think. Customer psychology moves the needle. Every time when you understand what someone is afraid of, avoiding, overthinking, or quietly hoping for, the content writes itself. That’s where I spend most of my energy. I work on: 1- Blogs that feel conversational but still do the job 2- Website and landing page copy that doesn’t confuse people 3- LinkedIn content built on lived experience, not template. 4- YouTube and reel scripts that hold attention without trying too hard 5- Creative content that feels natural instead of “marketed” I am good at listening between the lines. At picking up emotional cues. At turning scattered ideas into clear, usable messaging that people actually respond to. I don’t believe in hacks or viral formulas. I believe in clarity, consistency, and understanding the person on the other side of the screen. If you’re building something and struggling to explain it clearly, DM me. We’ll figure it out without forcing it.

Experience

Self-employed

Copywriter & Content Strategist

Sep 2023 – Present · 2 yrs 6 mos · Hybrid

Created 500+ Ad copy, 220+ Youtube scripts, 900+ reel scripts. And counting
Implemented AI-driven research, copy generation, and content repurposing to scale content creation.
Used AI prompts to craft high-converting copy, A/B test messaging, and personalized content for different audience segments.
Crafted brand stories rooted in Brand Intent, ensuring a strong emotional and strategic connection with the audience.

CopywritingContent ManagementContent StrategyWeb Content WritingBrand DevelopmentResearch and Development (R&D)

Fibi

Senior Content Writer

Jan 2023 – Aug 2023 · 7 mos · Mumbai, Maharashtra, India · Remote

Content Management: Oversaw influencer content scheduling and execution via a mega calendar for 500+ influencers.
Content Creation: Developed engaging social media content and designed eye-catching graphics using Canva.
Reporting: Maintained detailed Excel sheets for tracking engagement and performance.
Collaboration: Worked closely with the social media manager to align strategies and optimize campaigns.

Content CreationWeb ContentStorytellingLinkedIn MarketingContent Strategy

Apex research laboratory dubai

Copywriter

Nov 2022 – May 2023 · 6 mos · Dubai, United Arab Emirates · Remote

Content Strategy Development: Led the creation of comprehensive content strategies in collaboration with the SEO and SMM teams.
SEO-Optimized Content Creation: Authored and optimized website content, blogs, and product descriptions to enhance organic search rankings and improve user engagement.
Product Description Writing: Wrote compelling and SEO-friendly product descriptions that highlighted key features and benefits, helping to drive e-commerce sales.
Market Research & Analysis: Conducted in-depth market research for product photography and other client ventures, identifying trends and insights to inform content creation and strategy.
Brand Story Development: Worked extensively on building and refining the brand’s story, ensuring consistency across all content and marketing channels.
Team Collaboration & Management: Collaborated with cross-functional teams, including SEO, SMM, and design, to execute content strategies. Developed team management skills, leading projects, and ensuring timely delivery of high-quality content.
Tool Utilization: Proficient in using tools like Teramind for productivity monitoring, Content Surfer for content optimization, and SEMrush for keyword research and competitive analysis.

Content PlanningStorytellingContent StrategyBrand DevelopmentSEO Copywriting

Do it for me llc

Senior Content Writer

Aug 2020 – Dec 2020 · 4 mos · United States · Remote

Collaborated closely with the Social Media Manager and Content Head, working with clients in
construction, mental health, artificial intelligence, digital marketing, and youth magazine sectors.
Trained 6 interns in writing SEO blogs and planning social media content.
Utilized tools like SEMrush, Google Keyword Planner, Canva, and Adobe Spark to enhance content.
Uploaded blogs to the content management system and wrote meta tags and descriptions for each
post.

Content Management Systems (CMS)Research and Development (R&D)Web Content WritingContent StrategyTeam ManagementStorytelling

Digital marketing lane

Content Writer

Jul 2020 – Sep 2021 · 1 yr 2 mos · Delhi, India · Remote

Wrote over 50 detailed SEO-optimized blogs for affiliate marketing.
Created 60+ pieces of SAAS content using tools like Content Surfer, SEMrush, and Google Keyword
Planner.
Actively participated in team sessions focused on learning and planning B2B content writing.

Content Management Systems (CMS)B2B Marketing StrategyGoogle AnalyticsGoogle Workspace

Distributors channel - brandologie marketing pvt ltd

Digital Marketing Executive

Jun 2020 – Nov 2022 · 2 yrs 5 mos · Noida, Uttar Pradesh, India · Remote

Created over 1,000 social media captions across various platforms.
Wrote 20+ YouTube video scripts focused on the distributorship niche.
Designed 15+ proposal emails for inviting influencers.
Developed website content for more than 35 clients, including distributors, wholesalers, manufacturers,
and retailers.
Actively participated in-office meetings to brainstorm and innovate social media campaigns.
Designed and curated monthly social media calendars for all clients.

Content DevelopmentSocial Media MarketingYouTube AnalyticsMarket ResearchStorytelling

365trendstoday

Web Content Writer

Feb 2020 – Aug 2020 · 6 mos

Wrote 365 SEO blogs focused on daily themes, fitness, and lifestyle content.
Worked on WordPress to upload and publish all blogs.
Designed cover images using Canva for each blog post.

Research and Development (R&D)Web Content WritingContent Management Systems (CMS)

Need infotech

Search Engine Optimization Analyst

Sep 2019 – Dec 2019 · 3 mos · Lucknow · Hybrid

Wrote 50-100 SEO-optimized blogs for clients in the cleaning industry.
Optimized 20-30 existing blogs to improve performance.
Handled off-page SEO for 5-6 clients within the same industry.
Created monthly SEO reports to track and analyze performance.
Assisted the Business Development Associate in creating client proposals.
Planned and designed social media content to enhance online presence.

Content StrategySocial Media MarketingEmail MarketingSearch Engine Optimization (SEO)Off-Page SEO

Bdeveloper

Dgital marketing executive

Feb 2019 – Aug 2019 · 6 mos · Lucknow, Uttar Pradesh, India · On-site

Created social media content for clients in different industries, including hospitals, real estate,
confectionery, and hardware.
Worked with social media teams to plan and organize monthly content calendars for all clients.
Wrote over 250 product descriptions for e-commerce brands, focusing on clear and engaging
language.
Used Facebook groups to find quality leads for a UK-based client, helping them grow their business
online.

Web ContentContent PlanningContent DevelopmentDigital Marketing