Darpan Sharma

Founder

Delhi, India17 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder & CEO of a top-ranked Marcom company
  • Over a decade of diverse advertising experience
  • Expert in crafting impactful brand stories
Stackforce AI infers this person is a MarTech expert with a strong focus on branding and digital marketing strategies.

Contact

Skills

Core Skills

Branding & IdentityMarketing Communications

Other Skills

StorytellingDemand GenerationMedia PlanningTeam ManagementSocial MarketingBrand DevelopmentMarketing StrategyIntegrated MarketingRetailMedia BuyingManagementBrand ManagementMarketingBusiness DevelopmentMarket Planning

About

Advertising keeps me going. Words that represent thoughts and meaning drive me deeper, and anything that boosts intellect is always my path to be on; psychology is one fantastic subject I like to go into, since knowing people is always a sky shot to my curiosity. People do read between the lines, and I enjoy doing so as well in my own way. #ReadBetweenWorDS, I say. Because whether it's a client, a member of your team, or a customer, they're all people first, and knowing them makes advertising more fascinating, original, and relevant. Admist this journey i could write some marketing campaign as well, namely - #JuggJuggPiyo (Okaya water division), #HappyHealthToyou ( jagat pharma, Dr basu eye Hospital) #RangGungunayege (Berger Paints), #GharHaiAapse (Sirca, Italy), #BinaDisealKaGenerator(Microtek) #YourItalianAutograph(Sirca ) #IamMyOwnPerfect (Bhavna Goenka) #youOwnIt #Serve&Conserve (Mangal Electricals), #LoveYourself(Dr. Haror & Regenco), #AsianHaiToh AssuranceHai (Asian Hospital) Here's Lil's climax and backstory. I was suspended three times from college, which was the maximum allowed in my college – almost rusticated (imagine PTM in college; this was an actuality in my case), but later recognized as distinguished alumni – now acting entrepreneur and CEO of an independent Marcom company in India – DigiStreet Media Private Limited. Silicon India & Insight Success Magazine ranked us in the top 20 & valuable start-ups in our domain. All of the above is derived via "Imagine - Believe - Create" -- Below is as they say With an experience spanning 10+ years, he has jumped through the right hoops of the advertising industry with surprising vigour & commitment. A work portfolio as impressive as his business stamina and appetite, Darpan has pegged his flags on the summits of major brands like F1 (JPSI), Pigeon, VEGA, Luxor, Rohto Pharma, Godfather Beer, Surya, Lee Cooper, Okaya Group, Microtek & Mitsubishi to name few, serving in key roles as Head Strategy,CS,BD with inclusive concept & ideation, fairly seeing the advertising earth from 360* POV. Today, he has refined the years of experience and originality into establishing DigiStreet as one of the youngest forerunners of the digital domain in the country. As a founding member of DigiStreet, he still envelopes himself with the same level of commitment to punctuality, ethics just as he exhibited in his formative years at Essel Group. His core belief is “Whether clients, team members or target audience, advertising is all about people, and if you understand them, then the possibilities are endless!”

Experience

Bni foundation

President - Maestros Delhi Central

Jan 2019May 2019 · 4 mos · New Delhi Area, India

Digistreet media pvt. ltd.

Founder & CEO

Jul 2013Present · 12 yrs 8 mos · New Delhi Area, India

  • DigiStreet, we walk the Wise Web Walk (WWW)—blending "Common Sense", "Courage", and "Creativity" to navigate the digital landscape. Our CEO's mantra, IMAGINE, BELEIVE, CREATE, drives our core mission: crafting brand stories that resonate with impact. With over a decade of experience across industries—from SME, START-ups, to Indian homegrown majors to global MNC's such as DreamFolks, Sirca-Italy, Microtek, Okaya, Surya Rohini, Apple, HP, Mitsubishi, Roto, Jakson, Sudhir—we combine strategy and innovation to elevate brand identities. We seek to create digital solutions that matter, enabling our clients to not just succeed but lead with purpose, driven by bold ideas and sharp execution. Reach out to us at darpan@digistreetmedia.com for a Wise Web Walk towards success with your brand.
Branding & IdentityMarketing Communications

Converge i

AGM

Nov 2010Jan 2014 · 3 yrs 2 mos · New Delhi Area, India

  • Engage across diverse media realms (ATL/BTL, OOH, RETAIL & DIGITAL)
  • Manage key accounts such as Sweetwell India, Nano Clean (Luxor Group), Pigeon India, Rohto Pharma India (OXY, Acnes Face wash, & Lipice Lip Care Range), Lee Copper, Jakson, among others
  • Responsibilities include:
  • Orchestrating brand launches across multiple cities
  • Implementing ATL/BTL, OOH, and Retail merchandising/promotion strategies
  • Acquiring new quality clients and nurturing existing relationships
  • Managing sales teams and coordinating internally with functional departments and Business Intelligence teams
  • Ensuring prompt resolution of queries & grievances to maximise client satisfaction
  • Developing marketing plans to achieve volume, market share, and profit objectives
  • Conceptualising activities, budgeting, planning (positioning & media), and executing projects smoothly
  • Managing and developing marketing strategies for key accounts
  • Negotiating and collaborating with vendors and external parties
  • Operate under revenue model and demonstrate autonomy in execution

Essel group

Assistant Manager - Sales & Marketing @ EPMS(Mall Management)

Apr 2008Oct 2010 · 2 yrs 6 mos

  • Oversee Advertising and Marketing Communication across all managed malls, including ad sales, planning & buying (outdoor, print & electronic), event management, and mall activations
  • Manage indoor and outdoor media sales for advertising/promotions and maintain strong relationships with major media agencies such as Moms, Selvel, Poster Publicity, Ogilvy, Bates 141, Arean, Encompass, Starcom, etc.
  • Identify potential business opportunities by reaching out to clients and exploring avenues for collaboration
  • Analyse market strategies, deal requirements, potential, and financials to evaluate optimal options available
  • Lead efforts in product and brand management and contribute to the development of comprehensive marketing plans (income & expenses) for malls, overseeing execution to generate revenue through corporate partnerships, advertisements, and event management
  • Conceptualise and coordinate in-house promotions & events in collaboration with our Integrated Marketing Agency to drive foot traffic into the mall

Education

Jagan Institute of Management Studies (JIMS)

Bachelors — Mass communication

Jan 2004Jan 2007

Punjab Technical University

MBA — Marketing

Jan 2008Jan 2010

Bharatiya Vidya Bhavan's

PGDM — Marketing & Advertising

Jan 2007Jan 2008

Greenfields Public School

Schooling — Commerce

International Association of Therapist

Advanced Psychology — Social Psychology

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