Aug 2021 – Sep 2024 · 3 yrs 1 mo · Dubai, United Arab Emirates

• 1. Led the Cart, Checkout, & Post-order product tribe, directing a 19-person team (15 Devs, 4
• QA) while mentoring junior PMs to deliver a world-class experience for over 4 million
• monthly orders across 10 MENA countries.
• 2. Drove 6% incremental MoM GMV & 10% NPS score uplift through optimising checkout
• conversion rates.
• 3. Boosted monthly revenue by AED 200,000 by conducting an in-depth market analysis to
• identify opportunities, resulting in a 15% MoM reduction in customer cancellations.
• 4. Pioneered a URL shortening service that cut annual operation costs by AED 150,000, a
• commitment to fiscal responsibility and technical innovation.
• 5. Drove 5% incremental GMV by leading development & implementation of B2C subscription product for recurring automated deliveries.
• 6. B2B SaaS experience - Ideated and developed the end-to-end lifecycle of the Inhouse Promotion Engine, thus helping CRM teams in customer acquisition, upselling, and reactivations.

Apr 2021 – Aug 2021 · 4 mos

• Worked along side a few early-stage fintech startups based across the globe and provided my services in the field of Analytics, and Product Management.

Aug 2020 – Jul 2021 · 11 mos · Delhi, India

• 1. Designed growth strategy, delivering a 20% MAU uplift through high-impact activation and reactivation initiatives.
• 2. Optimised BharatRewards customer journey funnel, improving conversion by 13% QoQ.
• 3. Devised a prediction model to upsell BharatCards & improved adoption by 25%
• 4. Pioneered the company’s first, real-time 360-degree Customer view across all verticals.

Aug 2018 – Aug 2020 · 2 yrs · Gurugram, Haryana, India

• 1. Responsible for Product localization, BI/metrics, Performance marketing, and Audience building.
• 2. Defined and improved, company-wide metrics for critical business decisions while closely working with Country head and Business head.
• 3. Built a Geo-hierarchy model for Indian market enabling the sale of a hyperlocal product, resulting in a 20% YoY increment in Sales SKUs.
• 4. Modelled the vendor recommendation engine to gauge customer requirements.
• 5. Streamlined customer and merchant communications by introducing WhatsApp as a service, increasing 48h roundtrips from 4% to 35%.
• 6. Reduced the irrelevant/ bad inquiries by 15% MoM by enhancing the Merchant offerings product for the customers.
• 7. Leveraged SEO by running a review campaign and improved the positioning of Organic URLs from 2.8 to 1.5 over a period of 3 months.

Mar 2018 – Aug 2018 · 5 mos

• Handled Fraud Analytics for the online ordering business.
• Growth/Marketing: User retention & frequency cohorts for online ordering business.
• Customer segmentation: Segmentation of customers into sticky and non-sticky customers and launched reward campaigns for loyal online ordering customers.
• Ownership of digital marketing efforts, scaling the business, user engagement, strategy & retention. Making analytical & data-driven recommendations to partners & agencies to drive & meet business growth.
• Text Mining in Search query reports studying what the users are searching for on Zomato and understanding the user behavior and hence analyzing their intent.
• Conduct training for junior associates. Worked with SQL, Hive, Presto, R programming language to generate the requisite output, creating the data repository, analyzing it, and delivering quality outputs to the client.

Jun 2016 – Feb 2018 · 1 yr 8 mos

• Part of an 8 member centralized analytics team that provides analytics and decision support across the organization. Worked with various functions (Sales, Marketing, Operations, and Finance) within the organization to help with their analytics, reporting, and decision-making capabilities.
• Text Mining in Search query reports studying what the users are searching for on Zomato and understanding the user behavior and hence analyzing their intent.
• Assisted in building a pricing tool for key sales markets by analyzing the impressions, traffic, and penetration percentage for every business zone.
• Working on the Incentives Model, keeping in mind the market budgets and key performance metrics for frontline Sales-people and Area sales managers.

Jun 2015 – May 2016 · 11 mos

• Facilitating various projects that work collaboratively in making our product par excellence for Online Ordering segment. More or less, quality checking of all the possible parameters on backend and updating the correct information on the website/application and build a strong product base for Zomato
• Played an essential hand in taking care of post-sales operations for thousands of clients across India and internationally.
• Always on the pulse of the current food, social, and cultural trends and events in the city, and looked out for opportunities to weave Zomato’s brand presence into them in order to build Zomato's brand locally through various on-ground activations, including but not limited to - stickering drives, on-site brand activations at local malls and relevant events etc
• Handling the Content Marketing for all Indian and International clients and interact with them for discussing various marketing strategies that can enhance their business, and thereafter implementing them through the medium of our product.
• Helped grow Zomato’s user base and brand presence by ensuring Zomato has multiple marketing touch points including but not limited to BTL at restaurants and widgets on their digital presence.
• Developed content, story pitches, press releases and reached out to relevant local media to drive relevant press coverage for Zomato.
• Analyzing the content that goes online for the Online Ordering segment. Basically, quality checking and updating the information about the restaurants on the website/application and build a strong product-base for Zomato.
• Ensuring that the restaurant managers/owners are satisfied with the quality and they have the maximum number of orders while working with us.
• Working for different departments like Escalations, Media Content and Ad Sales whenever any help is required.

Apr 2015 – May 2015 · 1 mo · Delhi

• Worked a Crew member in Delhi Daredevils Crew, a joint venture by Phaze Experience and GMR, in Pepsi IPL 2015.
• An integral part of my role was to enhance the experience of various spectators who have pitched in to gain the experience of the stadium.
• Interact with various officials of different teams, BCCI and for that matter even ICC.
• Ensuring that viewers are satisfied with the quality and they get the best experience in every field while being there with us.