Feb 2020 – Jun 2021 · 1 yr 4 mos · Mumbai Area, India

• Business Advisor/ Key Account Manager for the digital needs of Retail & Corporate Banking Division
• Leading Digital Optimization programs including Analytics & SEO at a global level
• Enhance the effectiveness of internal & external collaboration platforms
• Build new ecosystems, design marketing automation solutions and provide recommendations to upgrade functionalities
• Recognised as a SME for Digital Transformation & Change The Bank initiatives
• Setting up and driving personalization , A/B Testing and conversion optimization initiatives within the firm
• Developing new use cases , functionalities and solutions with a focus on transforming the business of the bank in the digital domain across multi channels
• Testimonials from key stakeholders
• " I worked with Aditya on different digital projects. His communication skills, project leadership & knowledge is really commendable. I was very impressed as he developed great strategies, wonderful working relationships across continents & executed projects in a creative and technically feasible manner. He is overall a very good asset to any company overall a great sparring partner & colleague. I look forward to working with him again ."
• Stakeholder , Associate Director Wealth Management CH , Germany & Austria
• " Aditya has been a strong contributor to the digital marketing and communication initiatives . He has played a key role in discharging his duties as a project / account manager in an effective manner by challenging the status quo and through quick decision making . He has been leading the discussions on digital platform based topics including enterprise search , conversion optimization , SEO and analytics at a global level in a great way . I would strongly recommend him for any senior roles/ profiles on account of his knowledge,  management and communication skills ."
• Jürgen Christian Grünig, Executive Director - Digital Project Management, CH

Sep 2017 – Feb 2020 · 2 yrs 5 mos · Mumbai Area, India

• Consulting & Advisory : Digital Channels
•  Consulting on strategy and managing project delivery of digital/cross-media projects
•  Providing Approvals to make changes on the digital properties and work as a Digital Business Advisor to the Retail Banking Business & internal engagement platforms
•  Leading Advisory services for search & digital optimization with a focus to drive conversions
•  SME ( Subject Matter Expert) for SEO ,Digital Analytics, Social channels & Personalization Initiatives
• Project & People Management with Operational Governance
•  Ownership of project consultancy and management, collaborating with third-party /inhouse service teams for execution (e.g. web development and publishing, analytics, e-mail marketing, campaigns etc.)
•  Ensuring that web pages adhere to regulatory norms and necessary compliances : GDPR, Accessibility etc
•  Leading and managing a team of web specialists, quality analysts & publishers
•  Managing broad range of stakeholders and to ensure projects are executed in an efficient manner
•  Built a high performing team : Participated in the interview process, selected candidates & developed a robust publishing set up
•  As an account manager striving for Continuous Improvement and helping production teams to enhance customer satisfaction & user adoption
• Marketing Communication & Branding : ORM & Content Strategy
•  Collaboration with cross functional team to enhance the customer experience and protect the brand image through synergy of services across the digital spectrum
•  Part of Online Branding initiatives based on CSR, Collaboration and Sustainability
•  Framing guidelines on marketing channels , digital solutions, information architecture, best practice and usability, prior to build and launch
• Design ORM plans and corporate communication strategies to protect brand reputation through effective usage of content across digital medium

May 2014 – Aug 2017 · 3 yrs 3 mos · Mumbai Area, India

• Strategic Consulting & Business Development
• Consulting Clients on Digital Analytics , Customer Experience & Marketing initiatives, help them prepare a roadmap for Digital Transformation
• Directly work with Marketing Leadership of clients, provide them actionable insights and recommendations based on analytics data
• Working as a Lead Consultant for preparing POV, content for case studies and POC for client visits
• Taking ownership from end to end from Analytics & consulting standpoint while responding to RFP’s
• Conducting Research on Digital Transformation to build new thought processes, use cases on IoT, Automation, Social, Advanced Analytics
• Gathering Market, Competitive Intelligence & providing inputs to the Sales team on strategic deals
• Marketing, Advertising & Communication
• Collaborate with cross functional teams like Respective BU’s, Field Marketing, Content, social media marketing, User Experience Design etc to conceptualize & strategize the campaigns across channels
• Creating social media marketing strategies and tracking the performance of initiatives
• Lead & Handle all the communication with stakeholders
• Manage Online Advertising schedule to support marketing campaigns
• Interact with third party vendors ranging from Advertising to Marketing agencies for ensuring the efficacy & seamless delivery
• Project Delivery & Operational Excellence
• Leading the delivery for a major Digital Transformation & Marketing Analytics engagement
• Manage P&L ownership, account mining
• Delivering client presentations and conducting training sessions
• Drive improving operational efficiency
• "I had several discussions with Aditya on topics related to technology and digital business strategy . I found him to be very erudite , eloquent and intelligent. He leads from the front for his team and has set an exemplary example for others to follow. I wish him all the best for all his future endeavours " - Saurabh J , Senior Manager, CBC

May 2013 – Jul 2013 · 2 mos · Mumbai Area, India

• This was a 2-3 month full time internship cum consulting assignment after completion of first year of management studies.
• The name of the project was " Market Research and Analysis for New Products in Electronic Payments" .
• This project was greatly appreciated by industry experts, mentors and faculty. The project also featured in the college's placement brochure.
• My main role was to spot new business opportunities for the company under various verticals. I worked with the Pre Sales and Marketing team for new business development and new product development. The work included extensive market research in order to identify and evaluate the possible alternatives by understanding the customer needs and market potential.
• Based on the findings I worked on two major projects/products (GIRO payment system proposed by RBI & Direct Transfer of Subsides using Aadhar card (Unique identification card of India). For both the projects I had to find out the payment process, stakeholders involved, opportunities available, market size, feasibility etc. I had to also analyse whether Atos worldline should enter into these projects, revenue generation methods and their possible roles.

Sep 2010 – Sep 2012 · 2 yrs · Mumbai Area, India

• Managed content for client’s portals & created digital marketing strategies
• Derived actionable Insights from the web analytics reports and provided the client with the key recommendations
• Provided extensive training to new team members on request execution and analytics tools
• SME (Subject matter Expert) for posting of press releases, success stories and events on client sites
• Instrumental in setting up SEO services (on & off page optimization) process for the account
• Supported the Managers in preparing the QBR decks and in managing the daily request tracker
• Helped the clients to run digital marketing campaigns across platforms and derive maximum ROI
• Collaborate with Corp Communications and Public Relations teams across Geographies for developing & posting corporate news releases and updates on multilingual websites
• Develop a robust content strategy for enhancing the effectiveness of Inbound Marketing initiatives
• Trained more than 15 team members overall in Digital field ranging from Analytics, content to Consulting
• Few of the client's testimonials (feedback) on my work are mentioned below
• "He is very timely and accurate. Good co-teamer. He is also proactive and adds value"
• Mario Cerri, Marketing, CA, worked directly with Aditya at eClerx
• "Aditya, is helping me getting my customer success stories posted on various Ca websites... while
• my requests are usually very demanding and time sensitive, Aditya always is on top of things and
• completes them very professionally and before deadline. it's a pleasure to work with him."
• Melanie Gumpl, EMEA - Customer Reference Program Director, CA Europe was Aditya's client
• "I would really like to recommend Aditya Krishnan as a helpful and a professional team member who has a concrete knowledge of subjects like web development and web analysis and reporting"
• Aniket Masurkar, Senior Analyst, Eclerx Services

Sep 2009 – Apr 2010 · 7 mos · Mumbai Area, India

• Developed the railway equipment tracking system for Indian Railways (Mumbai division) . The system aims at tracking and updating the status of the railway equipments of Indian railways(MRVC) in Mumbai rail divison.This system was developed by using software engineering steps in a well defined way.

Jun 2009 – Jul 2009 · 1 mo · Mumbai Area, India

• Worked as a Trainee Engineer in Computer department of Mumbai Refinery. My role was to understand ,study and document the structure of computer networks and Information systems of the company.