Jan 2020 – Aug 2024 · 4 yrs 7 mos · Remote

• Hired and led the engineering team to design a Hybrid-ANC TWS, and neckband using the Qualcomm chipset. Also led calibration team for a custom frequency response curve for the product.
• Built a supply chain of vendors/manufacturers in India and China.
• Web-app to track secondary sales, returns management app.
• Migration from Magento to Shopify and led the redesign of the website PDP’s.
• Built tracking tools to sync data from Shiprocket, Zippee, Shopify and attribution from Meta to show true conversion rate(post returns/RTOs).
• SDK integrations for smarwatches.
• Helped brand scale in their journey from 0 to 1.

Nov 2009 – Feb 2017 · 7 yrs 3 mos

• Azoi was founded as a medical device company dedicated to providing real-time, affordable, and clinically accurate vital monitoring products. I led a diverse team across design, R&D, hardware, software, firmware, QA, regulatory affairs, customer service, supply chain, sales, and marketing. I led Azoi from initial prototypes to mass production and global market launches, expanding our presence in India,USA and EU and establishing Azoi as a promising player in health tech.
• Kito+ : A clinically accurate OTC cardiac monitoring device.
• ECG Patch: A single and three lead continuous monitoring ECG patch for outpatient monitoring.
• Patent - US9619623B2, Mobile device for health monitoring.
• Managed the entire product lifecycle for hardware, web, and mobile applications.
• Led a design team from NID to for industrial design, UI, UX, and brand identity, collaborated with international studios for engaging product videos.
• Launched products in the UK, Germany, and India, achieving ~$1.5M in sales within a year across B2B and B2C channels.
• Built partnerships with major institutions, including Apple, TELUS (Canada), Brightstar, Sprint, Cleveland Clinic, and UCSF, expanding our market reach and enhancing brand visibility.
• Secured Seed and Series A funding.Managed financial modelling, budgeting, and funding negotiations.
• Managed the regulatory clearance process for consumer electronics and medical devices, including pre-certification testing and certifications (CE Electrical, CE Medical, ISO 13485, 510k-FDA filing)
• Led PR efforts achieving extensive coverage, positioning Azoi as an innovation hub.
• Built a supply chain of vendors (Assembly, PCBs, components, chassis, plastic injection moulding, test jigs, packaging, shipping, and production) in Suzhou, Shanghai, Guangzhou, and Taiwan.Production line ramp-up with CM partners with high throughput, and yield.
• Partnered with MIT for large-scale health data monitoring and established a US medical advisory board for compliance strategy.

Sep 2008 – Dec 2019 · 11 yrs 3 mos

• EyeCube: Gesture based interactive smartTV
• Key Achievements:
• Collaborated with PrimeSense to secure access to a pre-release 3D depth sensor module prior to the announcement of Xbox gesture controls, and partnered with Marvell for an innovative video pass-through chipset.
• Led a talented team in developing advanced algorithms for an interactive projection system utilizing a PicoProjector and depth sensor, transforming surfaces into interactive displays.
• Gesture learner: Played a key role in spearheading the creation of a robust training and analysis model using a depth camera to achieve high-accuracy recognition of hand and finger gestures.
• Fingertip Extraction: Guided the development of sophisticated algorithms for precise fingertip extraction to enhance user interaction.
• Live Feed Analysis: Oversaw the design of algorithms for real-time logo segmentation and face recognition on live feeds using a video pass-through chipset, enabling the delivery of contextual advertising.
• Managed the rapid prototyping process for custom PCBAs, mechanical chassis, and enclosures to support product development.
• Led the ID design team from NID in creating enclosures for two distinct form factors, balancing aesthetics and functionality.
• Pure & Mine: A B2B custom hair care and bath products brand focused on personalized solutions.
• Key Achievements:
• Led the engineering team in designing automated manufacturing machines for precise micro-dosage of ingredients, ensuring efficiency and customization.
• Spearheaded product development by collaborating with R&D teams in Malaysia and India to create high-quality formulations.
• Managed the brand’s design process, including identity, packaging, and website UI/UX, creating a cohesive brand voice.
• Developed a backend production and inventory management web app, streamlining operations.
• Launched products in US, pivoting from B2C to B2B2C for profitable growth through an effective B2B strategy.
• + Multiple other consulting projects.