Jun 2020 – Jan 2022 · 1 yr 7 mos

• I led the design and research for the consumer experience of Atlassian marketplace - the app store for Atlassian products. With a team of designers, I envisioned the future of Atlassian marketplace through research, ideation workshops and presented this vision to various teams across the company identifying the UX and Business opportunities for Atlassian.

Nov 2017 – May 2020 · 2 yrs 6 mos · Bengaluru Area, India

• I led the design strategy & execution for 2GUD - an ecommerce destination with unique selection and experience for the next generation of Internet users in India. I led and learnt from 3 designers in this journey.
• I have led the design for Flipkart Retail and Vendor platforms in the past. Through deep user research, I've designed products that fit into our users' workflow and drive the right behavior for the business.

Feb 2017 – Aug 2017 · 6 mos · Coimbatore Area, India

• + Lead UX Designer for Sadhguru's mobile app.
• The app enabled significant increase in yoga program registrations and donations.
• + Managed consolidation of 42 websites with an external design agency by coordinating with multiple stakeholders in the translation of business requirements into user experience deliverables.
• + UX work across multiple touch-points with the organisation and the people interested in ISHA's activities.

Feb 2015 – Jan 2017 · 1 yr 11 mos

• In addition to leading a team of 5 designers, I was actively involved in hiring and raising the design maturity of the org.
• + Conducted internal workshops and giving talks on various aspects of UX (Principles of User Experience, Gamification, User Research & Strategy)
• + Demonstrated importance of Usability by inviting various stakeholders to view usability tests regularly there by refining their sensitivity towards user behaviour.
• + Organised Usability days, bad design contests and design critique sessions in order to drive adoption of user-centred design practices in the organisation.
• + Mentoring the team in UX, UI and motion design by setting up a training regime and inducting them into product design.
• + Evangelising the best practices of front-end development and working with dev teams to write better front-end code. (using SASS, GSAP and other libraries)

Feb 2014 – Feb 2015 · 1 yr

• + Interaction Design for Learning Environments (business simulations, learning management system, mobile learning products) -- Architected the UX, Simplified user-flows and on-boarding; Added delight using game mechanics, leading to a near-perfect, 4.85/5, score from clients.
• + UX design and gamification strategy for a learning management system which boosted training completion rates by 23% and user engagement by 48%.

Feb 2012 – Oct 2013 · 1 yr 8 mos · Hyderabad Area, India

• # SlashCV - An online interface to create and organize one's resumes.
• Demo at: www.slashcv.com
• Responsibilities: Interaction Design, Visual Design, Front Development.
• # Artjini Pvt. Ltd - An e-commerce store for purchasing artworks
• Responsibilities: Front-end development.

Jan 2009 – Apr 2011 · 2 yrs 3 mos

• Designed and conducted several experimental studies, specifically related to memory recall of the participants upon watching a feature film.
• Performed computer-aided statistical analysis of data using SPSS.
• Assisted in the setup and functioning of a software for designing and conducting experiments, PsychoPy. Also reported and fixed a few bugs contributing to the maintenance of the software's open-source community.
• Written four research papers and close to 20 technical reports for my research and coursework.
• Re-edited two feature films for the purpose of my experimental study.
• Mentored under-grad students regarding experimental design for their Cognitive Science course projects.

Jul 2007 – Jun 2008 · 11 mos

• Developed a debug-logging framework that logs the functionality and facilitates the debugging of a huge project.
• Maintained a module pertaining to Distributed File Systems.
• As a hack project, developed a system that would parse the code and generate a flow chart showing the code flow in the software repository based on the user input. This visualization is useful for the easy acquaintance of the project with a person who is unfamiliar with it.
• Maintained a web-interface that deals with the functioning of file system modules over the enterprise.

Jan 2007 – Jun 2007 · 5 mos

• Taking a volume level snapshot of data is essential for many Enterprises. At the system level, the snapshot process is done by the device mapper in Linux. But, there was no proper interface to it from the User end that could facilitate the snapshot process.
• My work was to study the proposed framework, identify any problems related to it.
• I also setup a High-Availability cluster to study the working of DRBD.