Binu Balan

Co-Founder

Bengaluru, Karnataka, India9 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in ROI-driven storytelling and brand communication.
Hands-on experience across diverse industries including finance and telecom.
Founding Trustee of a non-profit focused on modern education.

Stackforce AI infers this person is a strategic leader in creative agency and financial consulting sectors.

Contact

Skills

Core Skills

Corporate BrandingContent StrategyStatutory AuditsFinancial ReportingDue DiligenceMergers & Acquisitions (m&a)AuditingCorporate Finance

Other Skills

Problem SolvingMarket ResearchContent CurationContent MarketingStrategic ConsultingEntrepreneurshipTax AdvisoryManagement Information Systems (MIS)SAP ImplementationBusiness Model InnovationFinancial AnalysisBusiness AnalysisInternal AuditAccountingTax

About

First of all, thanks for being here. People often say attention spans are shrinking. But I think what’s really changed is the number of messages we’re hit with every day. Everyone wants to master storytelling. But when everyone is “the best,” who do we actually follow or trust? That’s where being different matters. And that’s where I come in. I started in finance, across audit, taxation, and strategy, with hands-on exposure to industries like telecom, IT, manufacturing, retail, hospitality, and education. That taught me how to decode businesses from the inside out. But I’ve always been an entrepreneur at heart. Today, I lead business and financial strategy at Reel Tribe, a creative agency focused on ROI-driven storytelling. I’m also exploring brand communication, advertising, and building a few ventures and investments across sectors. I serve as the Founding Trustee of Logic Foundation, a non-profit focused on modern education and sustainability through value-based initiatives. And somewhere along the way, I studied Integrated Clinical Hypnotherapy. Not to practice, but to better understand myself and the people I meet every day. That journey has deeply shaped how I lead, create, and connect. This page is where I share my lessons, my work, my people, and my perspective. If any of it adds value to you, let’s connect.

Experience

Reel tribe

Co-Founder

Dec 2020 – Present · 5 yrs 3 mos · Kochi, Kerala, India

Reel Tribe is a group of visual storytellers who CREATE , CURATE and CONVERT. We transform brand stories into engaging narratives by impactful and efficient content creation and social media campaign curation. As a team of strategists, content creators & production experts, we map the strategies of a brand to help them communicate an idea to their target audience.
Reel Tribe’s expertise covers all areas of marketing and promotion, including strategy, social media campaigns, advertising and content solutions. We help brands, artists and influencers narrate stories using content that’s unique and creative.

Corporate BrandingContent Strategy

Deloitte

Audit Associate

Dec 2018 – Mar 2019 · 3 mos · Kuwait

As an Auditor at Deloitte Kuwait, I specialized in treasury audits for Zain Groups parent company and conducted comprehensive audits for its international lease line subsidiary. My responsibilities included assessing financial compliance, evaluating risk management processes, and ensuring accurate reporting across operations. This role provided hands-on experience in the telecommunications sector within the MENA region and enhanced my expertise in auditing complex financial structures and international operations.

Statutory AuditsFinancial Reporting

Backwater capital advisors llp

Business Analyst

Jun 2017 – Aug 2018 · 1 yr 2 mos · Kochi, Kerala, India

BackWater is an investment advisory firm specializing in tailored transaction support and investment banking services for the SME and MSME sectors.
As a Team Lead at BackWater, I led an internal control assignment for Ajmal Bismi, a leading retail chain now acquired by Reliance Retail. My responsibilities included analyzing operations, devising cost-reduction strategies, and providing insightful recommendations to the client. I worked closely with business heads and top management to ensure effective communication and strategic decision-making.
I bring expertise in SAP implementation support for financial modules, tax due diligence, financial budgeting, business modeling, business plan development, and MIS reporting.

Due DiligenceMergers & Acquisitions (M&A)

G.joseph & associates

Article Assistant

Jun 2012 – Aug 2015 · 3 yrs 2 mos · Kochi, Kerala, India

GJA providing professional services ranging from statutory / internal audits of corporate client to advisory services including tax, information technology, corporate finance and transaction support, strategic consultancy, and business process outsourcing.

AuditingCorporate Finance