Mar 2022 – Oct 2024 · 2 yrs 7 mos · Gurugram, Haryana, India

• As Senior Content Writer at Paxcom India, I spearheaded the creation of high-impact content for leading e-commerce brands, specializing in Amazon A+ content and brand stores. My work was driven by a commitment to optimize SEO strategies across e-marketplaces, ensuring brand consistency and significantly driving sales growth.
• I led comprehensive market research initiatives within the e-commerce and quick commerce sectors, identifying strategic opportunities to enhance content and maximize its effectiveness. Through close collaboration with designers, I managed complex, multi-faceted projects, refining content to precisely target shopper needs, which resulted in a 35% increase in client retention.
• My role extended to conducting rigorous A/B testing, evaluating creative outputs, and delivering strategic insights that aligned with client objectives, and consistently achieved a 95% client satisfaction rate. I also oversaw client communications, ensuring seamless coordination with outsourced agencies to enhance turnaround times and overall operational efficiency.
• A vital part of my responsibilities included mentoring a team of over five junior writers, guiding their development and ensuring the delivery of exceptional content that met the highest standards of quality and effectiveness.

Jul 2021 – Feb 2022 · 7 mos · Gurugram, Haryana, India

• As an Operations Associate at PR Newswire – a Cision Company (Prime Opinion Analysis Pvt. Ltd.), I proofread, processed, and distributed US-based corporate press releases across domestic and international circuits. My work involved ensuring accuracy, attribution, and compliance with editorial guidelines while meeting client publishing standards.
• A key part of my role was verifying and tagging each release with the correct industry, subject, and geography to support discoverability and SEO. I also collaborated with editorial teams across time zones to maintain consistency and timely distribution.

Jan 2021 – Jun 2021 · 5 mos · Gurugram, Haryana, India

• As an Assistant Manager in Operations, my primary responsibilities included ensuring accuracy, attribution, and acceptability of the client’s image editing requirements. The position demanded a deep understanding of all image editing tools and services. As a lead, responsibilities entailed focusing on quality standards and timelines to achieve team targets and objectives and maintaining high productivity and smooth operations. Also, I had to ensure that all jobs are assigned, distributed, and fulfilled correctly and all related correspondence are accurately logged in the workflow management system.

May 2019 – Oct 2020 · 1 yr 5 mos · Gurugram, Haryana, India

• The job role was focused on creating quality content about products (including apparel, footwear, accessories, beauty & healthcare, sports equipment, dietary supplements, electronics, and hardware) for the online marketplace.
• Job responsibilities included content proofreading, grammar check, plagiarism check, and assuring the correctness of information provided. Additional responsibilities included training support, research & development, and floor support.
• The job exposed me to American English and buyers' interest at an online shopping portal.

Jul 2018 – Dec 2018 · 5 mos · Chennai, Tamil Nadu, India

• As an author with Crypto-News India, I wrote explanatory, how-to's, 101, and news articles, related to events and updates in cryptocurrency and blockchain world

Jun 2018 – May 2019 · 11 mos · Gurgaon, India

• As a Content Writer with Almora.io, I worked on various blockchain based projects for clients, including Fanfare, Reger Diamond, SUBAJ Global Network, DICE Money, BitFair, AGATE, etc. During the job, I wrote marketing, advertorial, regional and social media content as per the client's
• requirement.
• This job exposed my understanding for the client-requirement projects, and I learned to create marketing content precisely.

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, India

• At Coinedict, my job was focused on providing valuable and reliable news about the cryptocurrency market and blockchain world.

Mar 2018 – May 2018 · 2 mos · Bengaluru, Karnataka, India

• Internship with the AMBCrypto, exposed me to a diverse field of cryptocurrencies and blockchain technology. Internship experience entailed interviewing, reporting, and writing on the
• latest blockchain news all over the world. Additionally, it compiled researching, analyzing, and exploring new blockchain technologies and writing about them.

Jul 2017 – Dec 2017 · 5 mos · Jaipur, Rajasthan

• Under the course of my work with the brand, I did product photography, copywriting, creating social media content, organising events, and maintaining product growth in the market.

Apr 2017 – Jul 2017 · 3 mos · Noida

• The internship with the Ingenious Pictures helped me in learning technical aspects of photography. During the tenure of the internship, I painstakingly understand the product photography, fashion photography and portrait photography.
• Under the guidance of my mentors, I thoroughly worked with the brands and attended photography workshops and different photo walks.

Jan 2017 – Oct 2017 · 9 mos · Alwar, Rajasthan

• Under the brand name of Bennett Coleman & Co. Ltd., I worked with The Times of India, as a Stringer for their weekly supplement Alwar Plus. Alwar Plus is a weekly newspaper circulated with The Times of India in Alwar, Neemrana, Bhiwari and Behror City in Rajasthan. The job included writing news, public opinion, interviewing industrialists and government officers.

Mar 2013 – Dec 2013 · 9 mos · Alwar, Rajasthan

• Under the brand name of Bennett Coleman & Co. Ltd., I worked with The Times of India, as a Stringer for their weekly supplement Alwar Plus. Alwar Plus is a weekly newspaper circulated with The Times of India in Alwar, Neemrana, Bhiwari and Behror City in Rajasthan. The job included writing news, public opinion, interviewing industrialists and government officers.