Martin Berry — Founder

I build brands using AI and systematic thinking. After scaling Gong cha to 2,300+ stores across 30+ countries, I asked: What if we could compress brand-building from years to months? That question became Launcho — an AI-led venture studio reimagining how consumer brands get built. ━━━━━━━━━━━━━━━━━━━━ WHAT I'M BUILDING: 🚀 Launcho Ventures — AI venture studio launching global brands faster and leaner - 6 AI modules: Demand Graph, Product Engine, Creative Engine, Growth Engine, Commerce OS, Supply Chain OS - Compresses 18-24 month launches to 6-9 months - 50-70% lower costs vs. traditional brand building - Data-validated before scale (test fast, scale winners) 🧴 BeMe Wellness — First brand (proof of concept) - Premium liquid collagen disrupting active lifestyle category - Scaled to 7 figures using Launcho's AI platform - Lean team + AI vs. traditional agency model 💼 Active Angel Investor — 100+ early-stage tech companies, multiple exits 🏎️ Racing Driver — Competing in world's largest races, including Le Mans 24hr ━━━━━━━━━━━━━━━━━━━━ MY APPROACH: Next-gen brands are: ✓ AI-enabled from Day 1 ✓ Data-validated before scale ✓ Radically transparent ✓ Built by lean teams with powerful tools ✓ Global-first Same principles from Gong cha. Better tools. Faster execution. ━━━━━━━━━━━━━━━━━━━━ WHAT I SHARE: → Building Launcho's AI platform (real implementation) → BeMe's growth journey (actual numbers) → Lessons from scaling 1→2,300 stores → Systematic frameworks for brands & investing → AI tools that actually work → Venture studio insights ━━━━━━━━━━━━━━━━━━━━ TRACK RECORD: - Gong cha: Founder & Chairman — launched 2012, scaled to 2,300+ stores in 30+ markets - 30+ years building, acquiring, scaling companies - Board member of multiple financial and tech firms ━━━━━━━━━━━━━━━━━━━━ OPEN TO: - Strategic partnerships - Building brands through Launcho - Connecting with builders in AI/tech/consumer - Smart people seeking demanding opportunities 📍 Singapore | 🏎️ Racing weekends, building brands weekdays | 📊 Systems thinker | 🤖 AI optimist

Stackforce AI infers this person is a B2C entrepreneur specializing in AI-driven brand development and consumer goods.

Location: Singapore, Singapore, Singapore

Experience: 29 yrs 1 mo

Skills

Entrepreneurship
Brand Strategy
Venture Studio Management
Consumer Health
Franchising
Private Equity
Corporate Strategy
Venture Capital

Career Highlights

Scaled Gong cha to 2,300+ stores globally.
Founded Launcho, an AI venture studio for brand building.
Active angel investor in over 100 tech startups.

Work Experience

Gong cha Global Ltd

Co-Founder & Chairman (4 yrs 4 mos)

Non Executive Director (2 yrs 1 mo)

Launcho Ventures + BeMe Wellness

Founder & CEO (6 yrs 2 mos)

Turners Group NZ Limited

Non Executive Director (5 yrs 8 mos)

Gong Cha Korea

Non Executive Board Member (5 yrs)

Co-Founder & President (1 yr 3 mos)

Standard Chartered Bank

Managing Director & Head of Retail Banking (1 yr 7 mos)

Global Chief Operating Officer, Wealth Management (2 yrs 2 mos)

Barclays

Global Head - Retail Products, Global Retail & Commercial Bank (6 mos)

Citi

Asia-Pacific Director - Retail Products (1 yr 11 mos)

Head of Retail Lending (2 yrs 1 mo)

ANZ

Head of Credit Card & Personal Loan Products (4 yrs 6 mos)

Hewlett-Packard

Software Sales & Marketing Manager (4 yrs)

Education

Leadership & Strategy at The Wharton School

MBA at Melbourne Business School

Bachelor of Business at RMIT University

Martin Berry

Founder

Singapore, Singapore, Singapore29 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Scaled Gong cha to 2,300+ stores globally.
Founded Launcho, an AI venture studio for brand building.
Active angel investor in over 100 tech startups.

Stackforce AI infers this person is a B2C entrepreneur specializing in AI-driven brand development and consumer goods.

Contact

Skills

Core Skills

EntrepreneurshipBrand StrategyVenture Studio ManagementConsumer HealthFranchisingPrivate EquityCorporate StrategyVenture Capital

Other Skills

AIBrand BuildingConsumer-Centric InnovationAI modulesData validationCost reduction strategiesLiquid collagen product developmentMarket disruption strategiesGlobal ExpansionTea Industry KnowledgeGlobal Expansion StrategyCorporate Venture CapitalDigitalizationF&B Brand DevelopmentPrivate Equity Acquisition

About

Experience

Gong cha global ltd

2 roles

Co-Founder & Chairman

Promoted

Nov 2021 – Present · 4 yrs 4 mos

Martin Berry is the Founder and Chairman of the Gong Cha Group, a leading global provider of premium teas loved by consumers in more than 20 countries and 2,100 stores across the world.

FranchisingGlobal ExpansionTea Industry KnowledgeBrand Strategy

Non Executive Director

Oct 2019 – Nov 2021 · 2 yrs 1 mo

Having founded Gong Cha Korea in 2012 and subsequently acquired Royal Tea Taiwan (Owner of Gong Cha brand) in 2016, Martin now plays the role of non executive director and shareholder in the Gong Cha Group, working closely with Private Equity. Martin's focus is on helping the management team to continue the rapid global expansion of the brand.

Private EquityGlobal Expansion StrategyBrand Strategy

Launcho ventures + beme wellness

Founder & CEO

Jan 2020 – Present · 6 yrs 2 mos · Singapore

I’m a serial entrepreneur who thrives on collaborating with brilliant minds to establish consumer-centric companies that captivate, empower, and delight customers. I love disrupting the status quo through innovation and bringing a technology-led approach to offering consumers something better.
That’s why I created Launcho Ventures, a venture studio designed to collaborate with highly talented people looking to make a real difference to consumers lives and disrupt the old guard along the way. Our mission is to dream big, redefine the landscape, and create brands loved by consumers.
You can check-out one of our very first brands already scaling rapidly in the consumer health category called Beme Wellness https://bemewellness.com/
To find out more about Launcho Ventures visit: https://launcho.com/

AIBrand BuildingConsumer-Centric InnovationVenture Studio ManagementEntrepreneurshipBrand Strategy

Turners group nz limited

Non Executive Director

Aug 2018 – Apr 2024 · 5 yrs 8 mos · Auckland, Auckland, New Zealand

A non executive director and shareholder in NZX listed Turner's Group. Martin's key focus is assisting Turners Group with corporate venture capital activities and leveraging technology/digitalisation as a key pillar of growth and productivity.

Corporate Venture CapitalDigitalizationCorporate StrategyVenture Capital

Gong cha korea

2 roles

Non Executive Board Member

Oct 2014 – Oct 2019 · 5 yrs · South Korea

Board Member and significant shareholder of Gong Cha Korea and Royal Tea Taiwan.

Co-Founder & President

Oct 2013 – Jan 2015 · 1 yr 3 mos · South Korea

May 2012: Co-founded Gong Cha Korea together with my wife. Over the course of 3 years, we built Gong Cha Korea into one of Korea's fastest ever growing F&B brands, growing to more than 400 stores and becoming a leading consumer brand in Korea.
Oct 2014: Sold a majority stake in Gong Cha Korea to a leading Private Equity Firm for an undisclosed sum.
Jan 2017: Lead the acquisition of a majority stake in the global headquarters of Gong Cha, known as Royal Tea Taiwan (RTT) together with a leading PE firm in 2016. RTT is a rapidly expanding business operating in 18 markets with more than 2,000 stores globally.