Amanda Cole

CEO

San Francisco, California, United States19 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years of B2B SaaS marketing experience.
Expert in AI-driven marketing strategies.
Proven track record in building high-performing teams.

Stackforce AI infers this person is a SaaS marketing leader with expertise in AI-driven strategies and team management.

Contact

Skills

Other Skills

Board level experienceBoard AdministrationExecutive Team MemberLead GenerationDirect MarketingMarketingProduct MarketingMarketing StrategyCRMMarketing ManagementBrand ManagementEmail MarketingSocial MediaIntegrated MarketingB2B

About

I am the Chief Marketing Officer at Bloomreach, a leading provider of SaaS solutions that help e-commerce companies grow their revenue, loyalty, and efficiency by delivering personalized and relevant experiences across marketing automation, product search, and merchandising. I also serve as an Executive Board Member at the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. With over 20 years of experience in B2B SaaS marketing, I have built and led high-performing teams, developed and executed global marketing strategies, and generated demand and supported sales for innovative and customer-centric solutions. My core competencies include marketing communications, new business development, brand positioning, and product marketing, which I use to create and communicate value for our customers and the businesses I serve. I also leverage AI and data to personalize and optimize customer touch-points, and empower my marketing team to be agile, creative, and effective. I am passionate about marketing and technology, and I enjoy working with and mentoring like-minded professionals who share my vision of driving growth and innovation in B2B SaaS.

Experience

19 yrs 11 mos

Total Experience

3 yrs 2 mos

Average Tenure

5 yrs 10 mos

Current Experience

Mach alliance

2 roles

Executive Board Member and Vice President

Promoted

Oct 2025 – Present · 7 mos

As the MACH Alliance begins it's next chapter, I'm excited to work more closely with the MACH team and serve in a leadership capacity to drive our transformation in the age of AI. As the executive sponsor for the MACH AI Exchange, I champion the ideation, build and launch of multi-vendor agentic applications throughout the MACH ecosystem. The applications of AI are intended to deliver REAL impact, not just be for show - though they do show well!

Executive Board Member

Aug 2023 – Oct 2025 · 2 yrs 2 mos

The MACH Alliance is a not-for-profit industry body, and growing global community, that advocates for open and best-of-breed enterprise technology ecosystems. MACH (microservices, API-first, cloud-native SaaS, headless) is an industry tech standard describing modern technology. Built to integrate easily, these technologies are helping companies untangle and step off their legacy tools. With a modular design, MACH solutions give businesses the freedom to choose from the best tools on the market today and provide a structure that makes it easy to add, replace, or remove technologies in the future.

Bloomreach

3 roles

Chief Marketing Officer

Promoted

Oct 2021 – Present · 4 yrs 7 mos

SVP, Global Marketing

Jan 2021 – Oct 2021 · 9 mos

Our Bloomreach Experience Platform competes in three core categories: Engagement (which includes customer data platforms and marketing automation), Content (which includes headless content and experience management), and Discovery (which includes e-commerce search, merchandising, recommendations, and SEO). We connect all customer data AND all product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty and improve efficiency. Learn more at exponea.com or bloomreach.com

Chief Marketing Officer, Exponea (acq. Jan 2021)

Feb 2020 – Jan 2021 · 11 mos

Bloomreach (formerly Exponea) is the leader in Commerce Experience. Our Bloomreach Experience Platform competes in three core categories: Engagement (which includes customer data platforms and marketing automation), Content (which includes headless content and experience management), and Discovery (which includes e-commerce search, merchandising, recommendations, and SEO). We connect all customer data AND all product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty and improve efficiency. Learn more at exponea.com or bloomreach.com

Revgenius

Member

Jul 2020 – Present · 5 yrs 10 mos

Building and participating in an awesome community focused on sales and marketing in SaaS. Request to join here https://bit.ly/3fN0zcp

Blueshift

Vice President, Demand Generation

May 2019 – Feb 2020 · 9 mos · Charlotte, North Carolina Area

As Vice President of Demand Generation at Blueshift, I was responsible for pipeline development and campaign management across teams. I held additional roles in assisting with building and recruiting the Charlotte office, participating with HR in implementing standard cultural benefits and assisting the team with overall organization and project management. In my tenure at Blueshift, we experienced a significant increase in pipeline, a decrease in cost per opportunity and a strengthened, efficient marketing organization.

Basware

VP of Marketing, Americas and Global Programs

Feb 2017 – May 2019 · 2 yrs 3 mos · Charlotte, North Carolina Area

As VP of Marketing for the Americas and Global Programs at Basware, I was responsible for their brand position and growth in the North American market. Additionally, I was responsible for campaign execution across the global Basware organization. I was able to impact the organization's view on the relationship between spend and pipeline generation as well as lead efforts resulting in the evolution of the Basware brand.

Mx.com

Director of Marketing

Jun 2015 – Feb 2017 · 1 yr 8 mos · Greater Salt Lake City Area

I led the marketing team for MX.com, a SaaS company that unifies financial data by collecting, refining, presenting and acting on data to promote advocacy and change the world of financial services. My responsibilities included managing a team that handles web analytics, demand generation, account based marketing activities, co-branded partner marketing activities, sales enablement, product marketing and media relations. I successfully managed the transition of our website to a COS, integrated our lead workflow process through a marketing automation and CRM tool and built overall workflow processes inside of the team to create efficiencies and streamline custom requests.

Pageflex

VP of Marketing

May 2011 – May 2015 · 4 yrs · Houston, Texas Area

(EarthIntegrate was acquired by Pageflex) I was responsible for the branding and marketing of our SaaS through-partner marketing automation platform, specifically delivered to the Financial Services industry. My responsibilities included brand and strategy development, product marketing, content development, sales strategy, analyst relations and public relations. I managed of team of six responsible for the corporate website, campaign launches, events, content, sales support and more.
In April 2015 - EarthIntegrate was Acquired by Pageflex, Inc.

Rr donnelley

Marketing Manager, Technical Products & Services

Apr 2006 – Apr 2011 · 5 yrs · Houston, Texas Area

(Consolidated Graphics was acquired by RR Donnelly) While at Consolidated Graphics I held product marketing responsibilities for the WorkSmart Suite, a SaaS platform for customizing, co-branding and procuring marketing collateral. I also managed the corporate website and supported multiple branches with their field marketing initiatives. I also led the planning and execution for content and exhibitors at Emerge, an annual customer event for Consolidated Graphics that attracted over 1,000 attendees, fostered better relationships and ultimately led to multiple opportunities within new and existing clients.