Georgia Lee

Co-Founder

Sydney, NSW, Australia35 yrs experience
Highly Stable

Key Highlights

  • Over 30 years of experience in growth and transformation.
  • Founder of GML Advisory, driving digital transformation.
  • Strategic advisor to scale-ups across the APAC region.
Stackforce AI infers this person is a seasoned leader in Telecommunications and Digital Transformation sectors.

Contact

Skills

Core Skills

Business StrategyBoard Of DirectorsBusiness DevelopmentDigital TransformationLeadership DevelopmentBusiness ManagementPerformance ManagementCustomer Engagement

Other Skills

Government ExperienceGlobal LeadershipData ManagementProduct DiversificationB2B Marketing StrategyNew Business DevelopmentIT Enabled Business TransformationSalesforce.com ImplementationB2B MarketingRisk ManagementCustomer RetentionBusiness AlliancesExecutive ManagementTeam LeadershipStrategic Thinking

About

I’m all about Growth, Momentum, and Leadership! With over 30 years of experience, I founded GML Advisory to help organisations and individuals supercharge their transformation journeys. At GML Advisory, I focus on driving growth by aligning strategies with operations. My goal? Create unstoppable momentum that helps businesses thrive in today’s fast-paced world. I believe great leadership starts with putting customers first—helping companies enhance their offerings and build lasting connections. I’ve had the pleasure of working with scale-ups like Skyjed, helping them expand across the APAC region and beyond and serving as strategic advisor to ICG Group guiding their growth initiatives. I have also had the honour to serve on boards with Western Sydney University and the Cyber IT Board Committee, sharing my insights on governance, digital strategy and passion for education. Let’s connect and see how we can explore ways to unlock your growth, build momentum and lead with impact.

Experience

The transformation group

Customer & Transformation Advisor

Mar 2026Present · 0 mo · Sydney, NSW · Hybrid

  • Supporting the founders with the growth of The Transformation Group to ensure that digital transformation is an outcome engine for their clients businesses. The Tranzformd business leverages the combined strengths to bridge the gap between strategic design and successful delivery through high impact diagnostics and talent mobilisation.

Western sydney university

3 roles

Member Remuneration and Nominations Committee

Jan 2026Present · 2 mos

Member Board Of Trustees and Pro Chancellor

Feb 2018Present · 8 yrs 1 mo

  • The Board of Trustees is the governing authority of the University and has the functions conferred on it under the Western Sydney University Act. The Board oversees all major decisions affecting the University, including the approval and implementation of strategic plans and policies and processes that promote good governance and align with the University’s mission and values. It also awards all University degrees and diplomas.
  • The Cyber and IT Committee (CITC) provides strategic guidance and oversight of digital and IT development for the University’s students and campuses. Strategic, long-term planning in conjunction with the Strategy and Planning Committee of the multi-campus network, including alternative use of technology. Management of developments to generate income streams to the University. Consider preliminary proposals for IT Infrastructure projects, including major systems development or acquisition (estimated at $1M or more) on the recommendation of the Vice-Chancellor and approve or not their further development, including consideration of associated risk management strategies.
Business StrategyBoard of Directors

Chair of Cyber and IT Committee (CITC)

Jan 2014Present · 12 yrs 2 mos

Government ExperienceGlobal LeadershipData ManagementDigital TransformationProduct DiversificationBusiness Strategy+1

Skyjed

APAC Head of Growth

Jul 2025Present · 8 mos · Australia · Hybrid

  • Skyjed is a mission control for business. It brings together every data point across the entire product and asset portfolio and lifecycle into a single source of asset and product truth. It gives teams a new perspective on their portfolio and a shortcut to discovering their best next move.

Icg – internal consulting group (global)

Strategic Advisor

Jul 2025Jan 2026 · 6 mos · Sydney, NSW · Hybrid

  • ICG is a 21st-century consulting platform with over 5,000 consultants available for both individual and team engagements.
  • ICG: a faster, more cost-effective way to match business with consultants.

Revenue growth lab

Advisory Board Member

May 2025Jan 2026 · 8 mos · Sydney, NSW · Remote

  • Member of the Advisory Board for Revenue Growth Lab

Asx refinitiv charity foundation

Ambassador

May 2024Present · 1 yr 10 mos

Publicis sapient

Senior Director Strategy and Consulting

Feb 2022Apr 2025 · 3 yrs 2 mos · Sydney, New South Wales, Australia · On-site

  • Publicis Sapient is a digital transformation partner helping established organisations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Group.
B2B Marketing StrategyBusiness ManagementLeadership DevelopmentNew Business DevelopmentIT Enabled Business TransformationDigital Transformation+1

Gml advisory pty ltd

2 roles

Founder

Promoted

Jan 2022Present · 4 yrs 2 mos · Sydney, New South Wales, Australia

Business DevelopmentBusiness StrategyBoard of Directors

Director

Jan 2018Apr 2018 · 3 mos · Sydney, Australia

  • Delivering transformation in Telecommunications, ICT and E commerce with particular focus on sales, service and operational excellence.
  • Previous Projects - Business Review and Merger
  • Telecommunications Channel Partner identified need for a review of their operating model and possible opportunities to grow by Merger or acquisition.
  • Major transformation of a key Australian Telecommunications Company. Key Focus on Salesforce Excellence.

Australia post

General Manager Customer Success - Business, Government & International

Apr 2018Jan 2022 · 3 yrs 9 mos · Sydney, Australia

  • Over 4 years as General Manager Sales Operations and Customer Success, our team drove a successful customer experience transformation program for Australia Post Customers. The transformation has seen improvements in all aspects of Sales & Service Operations, Salesforce, Apptus, Xactly and other IT Systems, Customer Lifecycle management, Customer Onboarding, Opportunity Management, Enterprise wide Service Model, Compensation, Management and Performance Management.
  • https://auspostenterprise.com.au/
Salesforce.com ImplementationB2B MarketingRisk ManagementCustomer RetentionBusiness AlliancesDigital Transformation+3

Cheetah digital

Managing Director

Jan 2017Dec 2017 · 11 mos · Sydney, Australia

  • Following the sale of Cheetah Mail to Private Equity, I was appointed as the MD ANZ for the newly formed entity Cheetah Digital. Throughout the first year we were focussed on establishing the new team, securing our customer base and growing the business and revenues across the region.
Leadership DevelopmentExecutive ManagementTeam LeadershipStrategic ThinkingB2B MarketingDigital Transformation+1

Experian

General Manager ANZ

Apr 2016Dec 2017 · 1 yr 8 mos · North Sydney

  • Leading the ANZ team and partner channel to drive further growth for Experian Marketing Suite in Australia and New Zealand. Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help them manage the risk and reward in making everyday commercial and financial decisions.
Global Cross-Functional Team LeadershipB2B Marketing StrategyBusiness ManagementLeadership DevelopmentExecutive ManagementTeam Leadership+9

Ipscape

Sales Director Cloud Applications IPscape

Jan 2014Mar 2016 · 2 yrs 2 mos · North Sydney

  • Attracting new customers by leading a top sales team and partner channel to drive further growth for IPscape globally. IPscape is focused on delivering great customer experience and satisfaction through its public cloud based architecture and ability to offer browser based access to a fully featured inbound and outbound contact centre solution. The fully cloud based model requires no new hardware or software and enables IPscape to offer customers advantages such as scalability, self-provisioning and built-in Business Continuity and Disaster Recovery planning. These factors have made IPscape’s contact centre solution particularly attractive for organisations looking for greater flexibility, real time control and ease of use.
Global Cross-Functional Team LeadershipPerformance ManagementCloud ApplicationsProduct StrategySalesforce.comB2B Marketing Strategy+28

Telstra

5 roles

NSW Sales Director Telstra Business

Jan 2009Aug 2013 · 4 yrs 7 mos

  • Telstra Business is a $5b revenue business unit within Telstra. The NSW Sales Director is responsible for driving improvements in customer experience, sales and revenue management for the NSW Small and Medium Business Customers.
  • The position leads all aspects of operations for the Telstra Business managed customers within New South Wales(NSW). The position has accountability for a structure of 100 plus people who serve 10,000 corporate and business customers. The role is specifically focused on driving growth in Cloud and Wireless solutions, operational excellence, improving customer advocacy and business development activities. Actively engaged in customer experience and interactions to build trust and accelerate business opportunities. The role requires a collaborative approach to teaming with partners and channel participants to build scale and leverage across the business. Intent to develop and attract talented ICT professionals. Will be the change agent to lead the transformation that enables Telstra Business to shift from the most capable and trusted communications provider to the most capable and trusted full ICT services provider in NSW and Australia.
TelcoPerformance ManagementCloud ApplicationsProduct StrategySalesforce.comB2B Marketing Strategy+30

Director National Sales Operations

Promoted

Feb 2007Dec 2008 · 1 yr 10 mos

  • Telstra Business is a $5b business with an extensive channel group managing 1 million Small and Business customers. The National Sales Programs Director responsibilities included Sales Operations functions for both the Account Management channels and also the Customer Call Centres.
TelcoPerformance ManagementCloud ApplicationsSalesforce.comB2B Marketing StrategyBusiness Management+25

DIrector Mobiles and Technical Sales

Sep 2004Feb 2007 · 2 yrs 5 mos

  • Telstra Business is a $5B business within Telstra. The Director of Mobiles and Technical Sales responsibilities included leading a team of presales specialists in Wireless and Fixed solutions, driving revenue growth in wireless and new strategic solutions and services, launching new products with the national direct sales force and working with product and pricing teams to identify key Telstra Business customers needs and trends.
TelcoPerformance ManagementCloud ApplicationsSalesforce.comBusiness ManagementNegotiation+25

Director Strategic Planning, Retail and Distribution/Channels

Jan 2003Sep 2004 · 1 yr 8 mos

  • Telstra Retail represented at the time all major Customer businesses in Telstra ($15B plus). The Director of Strategic Planning for Retail and Distribution responsibilities included leading the transformation of Telstra's Retail stores and Dealer networks, building a strategic vision for all Telstra Channels including retail, online, call centres and direct sales and building teams across Telstra Retail to execute on the plan.
TelcoPerformance ManagementCloud ApplicationsBusiness ManagementNegotiationIT Outsourcing+22

Director Strategic Planning, Broadband and Online Services

Apr 2001Jan 2003 · 1 yr 9 mos

  • Telstra Broadband and Online Services was established in 2000 to plan and build the rollout of the ADSL/Online network across Australia. The Director of Strategy responsibilities included Business Case development, building of Planning and Commercial team, transformation of the Strategy for Telstra.com and various content/media businesses.
TelcoPerformance ManagementCloud ApplicationsProduct StrategyBusiness ManagementNegotiation+17

Ozemail

Senior VP Products

Jan 1997Jan 2000 · 3 yrs · Sydney, Australia

  • Developed and launched new and exciting internet based products and services. Lead a team of Product developers.
TelcoPerformance ManagementProduct StrategyBusiness ManagementNegotiationLeadership Development+16

Optus vision

General Manager

Feb 1995Jun 1997 · 2 yrs 4 mos · Melbourne, Victoria, Australia · On-site

  • Led the sales and marketing team at Optus Vision to successfully launch Pay TV Internet and local telephony services.
  • Spearheaded the introduction of the first dedicated sports and AFL channel on Pay TV in Australia.
  • Developed strategic marketing initiatives to enhance brand visibility and customer engagement.
TelcoPerformance ManagementProduct StrategyBusiness ManagementNegotiationLeadership Development+14

Telstra

Senior Manager

Jul 1989Jun 1995 · 5 yrs 11 mos · Melbourne, Victoria, Australia · On-site

Education

Australian Institute of Company Directors

Foundations of University Governance — Directorship

Apr 2022Apr 2022

University of Technology Sydney

BBusiness

Jan 1984Jan 1987

Oregon State University

Bachelor of Business Administration (BBA) — Marketing/Marketing Management

Jan 1986Jan 1986

Monte Sant' Angelo Mercy College

Higher School Certificate — Higher School Certificate

Jan 1978Jan 1983

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