Vishal Iyer

CEO

Washington, District of Columbia, United States21 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Designed platform architecture for Lily AI.
Scaled login.gov to over 10 million users.
Redesigned Meta's developer platform to enhance privacy.

Stackforce AI infers this person is a B2C and Government-focused Product Design Leader with expertise in user experience and strategic product management.

Contact

Skills

Core Skills

Product Design LeadershipProduct StrategyUser Experience (ux)Product ManagementProduct DesignUser Experience Design (ued)

Other Skills

Artificial Intelligence (AI)ConsultingService DesignStrategic PartnershipsB2C e-commerceUser ResearchUX ResearchDesign ResearchUsability TestingApplication DesignUser Interface DesignWeb DesignMobile DesignTablet DesignUsability

About

I've shipped products to billions of people at Meta and scaled federal platforms by combining design leadership with strategic product thinking. Recent wins: - Designed platform architecture for Lily AI defining core features positioning them Lily to accelerate trust, retention, and market differentiation. - Architected Quest 3's social presence features (20M+ devices) - Prevented Cambridge Analytica 2.0 by redesigning Meta's developer platform - Scaled login.gov from pilot to 10M+ users as founding design leader I thrive at the intersection of ambitious technical challenges and human needs- whether that's making VR feel truly social, securing privacy at platform scale, or modernizing government services. I partner with founders and product execs as a design leader at companies tackling AI/platform products.

Experience

Studio pimmit

Principal

Apr 2025 – Present · 11 mos · Washington DC-Baltimore Area

Studio Pimmit brings clarity to high-stakes product decisions. We're a senior-only consultancy that build momentum through product leadership, design, rapid prototyping, and execution that validates strategy.
Shaped product design and strategy at Lily AI to help enterprise retailers align product data with real customer demand. Built end-to-end user journeys, product requirements, and systems that merged market signals with Lily’s taxonomy to reveal catalog gaps, missed intent, and clear revenue opportunities.
Lead UX and service design for the technical discovery and modernization of a core tool used by the U.S. Congress in passing the annual budget– reconciling federal budget data across the House, Senate, the President’s Budget and CBO scoring.
Design an Early Educator Portal for Massachusetts, modernizing various aspects of the educator experience and administrative processes for certifications, registration, and credentialing into a unified platform.

Product Design LeadershipArtificial Intelligence (AI)Product StrategyUser Experience (UX)Consulting

Pluribus digital

Director of Product Design

Aug 2020 – Dec 2021 · 1 yr 4 mos · Washington, District of Columbia, United States

Led design strategy for a $100M program at USCIS, managing the biometrics data lifecycle and applicant scheduling process.
Spearheaded the migration of legacy products to a modern DevSecOps environment and successfully launched the first major application within 6 months of contract start.

Product Design LeadershipUser Experience (UX)

Gsa

User Experience Manager @ 18F

Aug 2016 – Aug 2020 · 4 yrs · Washington D.C. Metro Area

Transformed government technology capabilities by implementing agile and human-centered design practices, modernizing systems and improving service delivery for millions of users.
Scaling login.gov to >10M users, led agency partnerships for the federal government’s first identity verification platform.

Product ManagementProduct Design LeadershipStrategic Partnerships

Mag7 collective

Principal

Nov 2014 – Aug 2016 · 1 yr 9 mos · Washington D.C. Metro Area

Led the transition of Renovate America’s HERO Program from a B2B to a B2C model, enabling broader access to clean energy project financing and expanding market reach.
Redesigned core business drivers, including financing applications and contractor search features, resulting in increased user engagement and streamlined processes for both consumers and contractors.
Boosted AARP membership renewals and engagement by optimizing multi-channel partner websites and creating a personalized onboarding experience for >10 million members.

Product DesignUser Experience (UX)Consulting

Customink

User Experience Design Manager

Mar 2013 – Nov 2014 · 1 yr 8 mos · Washington D.C. Metro Area

Established and led the UX function, building five cross-functional teams for a fast-growing e-commerce company with annual revenue of $250M.
Developed and executed the product roadmap, working closely with product managers and developers in a continuous deployment environment.
Launched Booster.com, an online fundraising platform, leading the UX team to grow the business to $10M+ in the first year.

Product ManagementProduct DesignB2C e-commerce

Aol

3 roles

Principal User Experience Designer

Promoted

Apr 2011 – Mar 2013 · 1 yr 11 mos · Washington D.C. Metro Area

Led the UX vision and strategy for transforming MapQuest from a directions utility into a comprehensive travel planning solution, enhancing user engagement and expanding the platform’s capabilities.
Directed UX for AOL’s $310M search business, aligning design efforts with business and technology goals to optimize user experience and drive revenue growth.

User Experience Design (UED)Product ManagementProduct Design

Sr User Experience Designer

Apr 2008 – Apr 2011 · 3 yrs · Washington D.C. Metro Area

Developed an in-house content management system (CMS) to manage access and distribution of 5 million vendor photos.
Redesigned AOL.com, one of the world’s top website destinations with over 54 million unique monthly visitors. Adapted the portal’s design to align with evolving customer browsing patterns.
Led the user experience redesign for AOL Real Estate, a $7M partnership. Transitioned and consolidated data providers, resulting in significant cost savings while delivering a modern, user-friendly website.

User Experience Design (UED)Product ManagementProduct Design

User Experience Designer

Jul 2006 – Apr 2008 · 1 yr 9 mos · Washington D.C. Metro Area

Redesigned AOL Shopping, leading a strategic shift in the business model to prioritize user experience. Built innovative shopping tools, including list management, ratings & reviews, and personalization features.
Designed a new user experience for AOL Autos, simplifying the new car buying process for users. Conducted cross-functional design studios to align stakeholders, foster collaboration, and achieve a shared vision.

User Experience Design (UED)Product ManagementProduct Design

Michigan state university

Graduate Assistant

Aug 2004 – Jun 2006 · 1 yr 10 mos · Lansing, Michigan Area

Designed and developed Grassroots, an asset based map creation tool for communities. I built the tool initially hacking into Google Maps, later used their official API.
Conducted design research for extending the US Army Corps of Engineers Natural Resource Management Gateway to non-corps audiences. Research involved contextual inquiry, task analysis, interviews and surveys.

User Experience Design (UED)User Research