Jordan West — CEO

My Journey When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰) The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing! Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us! In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States. I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Stackforce AI infers this person is a B2C e-commerce growth strategist with expertise in social commerce and digital marketing.

Location: Penticton, British Columbia, Canada

Experience: 16 yrs 4 mos

Skills

C-level Leadership
Strategic Planning
Marketing Strategy
Social Media Marketing
Executive Advisory
Business Advising
Corporate Advisory
Executive Level Management
Paramedic

Career Highlights

Tripled revenue in restaurant business despite initial losses.
Grew a baby clothing line to a multi-million dollar company.
Hosts a top 50 business podcast on e-commerce scaling.

Work Experience

Social Commerce Club

President and Chief Visionary Officer (4 mos)

Chief Executive Officer (11 mos)

Refunnel

Advisor to Chief Executive Officer (1 yr 2 mos)

Because🌈

Advisor to Chief Executive Officer (1 yr 10 mos)

Mindful Marketing Co

Chief Executive Officer (1 yr 7 mos)

Agency Owner (8 yrs 7 mos)

Keep Nature Wild

Co-Owner (3 yrs 7 mos)

Multiple Co's

Group CEO (3 yrs 8 mos)

Little and Lively Clothing

Co-Owner (9 yrs 10 mos)

Taco Del Mar

Owner (4 yrs 5 mos)

Ambulance Paramedics of BC

Paramedic (12 yrs 7 mos)

Paramedic (13 yrs)

Education

PCP at Justice Institute of British Columbia

Jordan West

CEO

Penticton, British Columbia, Canada16 yrs 4 mos experience

Highly Stable

Key Highlights

Tripled revenue in restaurant business despite initial losses.
Grew a baby clothing line to a multi-million dollar company.
Hosts a top 50 business podcast on e-commerce scaling.

Stackforce AI infers this person is a B2C e-commerce growth strategist with expertise in social commerce and digital marketing.

Contact

Skills

Core Skills

C-level LeadershipStrategic PlanningMarketing StrategySocial Media MarketingExecutive AdvisoryBusiness AdvisingCorporate AdvisoryExecutive Level ManagementParamedic

Other Skills

Go-to-Market StrategyRelationship BuildingOnline MarketingBoard Advisory ServicesExecutive ConsultationFundraisingSalesExecutive TeamDigital MarketingAmbulanceRescueCompetitive AnalysisMarket ResearchSearch Engine Marketing (SEM)Search Engine Optimization (SEO)

About

Experience

Social commerce club

2 roles

President and Chief Visionary Officer

Nov 2025 – Present · 4 mos · Vancouver, British Columbia, Canada

Strategic PlanningC-Level LeadershipGo-to-Market StrategyRelationship BuildingExecutive Advisory

Chief Executive Officer

Dec 2024 – Nov 2025 · 11 mos · Vancouver, British Columbia, Canada

Well... this is by far my biggest announcement in the past few years! 🎉 👇
I have been building something massive in the background for the last few months and I AM GOING ALL IN on Social Commerce
We are building the number 1 Social Commerce Agency + Creator Network in North America and I needed to BURN THE BOATS!
Introducing Social Commerce Club
First a story...
Last October Felix Von Hafner randomly reached out to me on Linkedin and told me he thought that TikTok shop was going to be a new wave of how people shop in North America and that I needed to check it out...
At first I ignored him of course hahah
But the more I saw what it was...
the more I realized that it's the WAY THAT WE SHOP - socially - by asking a friend - by seeing a real human - NOT AN INFLUENCER tell us about why they love a product
I have one belief
All Commerce Is Social!
And we are just at the beginning of what social commerce is going to be...
I know you've all seen how all-in I have gone on TikTok Shop and social commerce and this is the natural progression of that!
So... have I abandoned DTC brands?
NO! Not at all!
I believe in the halo effect of all acquisition channels and we will be here for it!
(even maybe Applovin lol)
But we will be SOCIAL COMMERCE FIRST
What does that mean?
When we look at FB, Google, Snap, etc etc - we first think about it from the lens of believing that all commerce is social... and we work from there!
Our strategy is simple
We are building the most powerful high GMV creator community in North America - one that we will be able to drop any product into and it will get in front of MILLIONS of eye balls.
We are going to make really dificult for any brand to want to work with anyone else on TikTok Shop...

Social Media MarketingC-Level LeadershipMarketing StrategyOnline Marketing

Refunnel

Advisor to Chief Executive Officer

Jan 2025 – Present · 1 yr 2 mos · Austin, Texas, United States · Remote

I am so excited to announce that I am joining Refunnel as an official advisor.
The tools that they are building to support social commerce will change the game for many brands and agencies and I'm so excited to be along for the ride!
Refunnel is led be an incredible executive in Atif Raza and I couldn't be more inspired by what he is building and how fast his team is able to move on projects to support ecommerce brands!

Executive AdvisoryBoard Advisory ServicesBusiness AdvisingGo-to-Market Strategy

Because🌈

Advisor to Chief Executive Officer

May 2024 – Present · 1 yr 10 mos · Tampa, Florida, United States · Remote

As an advisor, I’ve been working closely with the CEO and leadership team to craft strategies that drive meaningful and sustainable growth. By focusing on key areas like predictive segmentation, product lifetime value (LTV) optimization, and streamlined communication through tools like Slack, I have helped unlock scale.

Executive AdvisoryBoard Advisory ServicesExecutive ConsultationCorporate Advisory

Mindful marketing co

2 roles

Chief Executive Officer

Mar 2023 – Oct 2024 · 1 yr 7 mos

Agency Owner

May 2016 – Dec 2024 · 8 yrs 7 mos

We help businesses find customers. www.mindfulmarketing.co

Keep nature wild

Co-Owner

May 2021 – Dec 2024 · 3 yrs 7 mos · Mesa, Arizona, United States

Multiple co's

Group CEO

Apr 2021 – Dec 2024 · 3 yrs 8 mos · Vancouver, British Columbia, Canada · Hybrid

Executive Level ManagementFundraisingSalesC-Level LeadershipExecutive Team

Little and lively clothing

Co-Owner

Feb 2015 – Dec 2024 · 9 yrs 10 mos · 2615 montrose ave abbotsford bc

C-Level LeadershipExecutive Level ManagementMarketing StrategySalesSocial Media MarketingDigital Marketing

Taco del mar

Owner

Aug 2011 – Jan 2016 · 4 yrs 5 mos · Surrey, British Columbia, Canada

Ambulance paramedics of bc

2 roles

Paramedic

Aug 2008 – Mar 2021 · 12 yrs 7 mos

ParamedicAmbulanceRescue

Paramedic

Jun 2008 – Jun 2021 · 13 yrs

Being a paramedic in Surrey, BC was both challenging and rewarding. It required the ability to stay calm and focused in high-stress situations while making critical decisions quickly. You never knew what you were going to encounter on any given call, whether it was a serious trauma, a medical emergency, or something more routine.
One of the key skills I developed was managing stress under pressure. In emergency situations, you don’t have the luxury of hesitation. You have to rely on your training and instincts to stabilize patients, provide care, and communicate clearly with your team, all while keeping a level head. It's about staying composed and thinking a step ahead, even when the situation feels overwhelming.
There were definitely moments that tested my resilience. But over time, I learned that humor—even just a small moment of lightness—can help cut through the tension. It helps build camaraderie among the team and can offer a brief moment of relief in an otherwise intense job.
Ultimately, being a paramedic taught me the importance of quick thinking, teamwork, and maintaining composure no matter the circumstances. While the work could be physically and emotionally demanding, the opportunity to make a difference in someone’s life made it all worth it.