Jim McDannald, DPM — Founder
You don't need more patients. You need the right patients. When the right patients can find you, you get to do more of the work you actually love. I spent 7 years in clinical practice before making the switch to marketing. I know what it's like to finish a long day and realize the revenue doesn't match the effort. I know the frustration of hiring a marketing agency that sends you leads for $80 callus debridements when you wanted surgical or cash-pay consults. That disconnect is exactly why I started Podiatry Growth. Today, I combine my clinical experience and medical education with marketing and technical skills to help fellow DPMs with the one thing none of us learned in school: how to attract the right patients. I work exclusively with private practice podiatrists. No dentists. No chiropractors. Just us. Here's what makes me different from the agencies flooding your inbox: I've been in the treatment room. I understand why a heel pain lead isn't the same as an orthotics lead. I know the difference between a patient who needs palliative care and one who's ready for an elective bunionectomy. And I build marketing systems around that clinical reality. I help practice owners with: → Websites that convert visitors into booked appointments → Local SEO so you own "heel pain [your city]" instead of losing patients to the hospital system → Google Ads targeting high-margin procedures, not just routine care → Patient review systems that build trust before they ever call I also co-host the Podiatry Marketing podcast with Tyson Franklin, where we dig into what's actually working for practices right now. No fluff. Just strategies you can implement. If you're tired of explaining what an orthotic is to your marketing person, let's connect. DM me "GROWTH" or check out the podcast to hear how we think.
Stackforce AI infers this person is a Digital Marketing Consultant specializing in Healthcare and Private Practice Marketing.
Location: Montreal, Quebec, Canada
Experience: 17 yrs 10 mos
Skills
- Digital Marketing
Career Highlights
- Combines clinical experience with marketing expertise.
- Helps podiatrists attract the right patients effectively.
- Co-hosts a podcast focused on actionable marketing strategies.
Work Experience
Podiatry Growth
Founder & Director (6 yrs 8 mos)
Polar Electro Oy
Digital Marketing Specialist (1 yr 1 mo)
Athletics Canada
Communications Coordinator (3 yrs 5 mos)
Wirecutter
Writer (5 yrs)
Malik Podiatry
Podiatrist (1 yr 3 mos)
Slocum Orthopedics
Podiatrist (4 yrs 9 mos)
Education
Doctor of Podiatric Medicine (DPM) at Dr. William M. Scholl College of Podiatric Medicine at Rosalind Franklin University of Medicine and
Bachelor of Arts (B.A.( at Augustana College
Surgical Training at Portland Legacy/Kaiser Permanente
