Sheeba Pathak

Digital Marketing Specialist

Jaipur, Rajasthan, India5 yrs 2 mos experience

Key Highlights

Achieved 3-6x ROAS for multiple brands.
Scaled D2C brand sales to ₹1L monthly.
Expert in crafting engaging social media content.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in E-commerce and Social Media strategies.

Contact

Skills

Core Skills

Digital MarketingSocial Media MarketingPerformance MarketingBrand Strategy DevelopmentSocial Media ManagementOperations Management

Other Skills

Meta ad campaignsPerformance funnelsContent strategyInstagram ReelsInfluencer collaborationsInfluencer marketingPaid advertisingMarketing strategyCustomer engagementMarketing automationCampaign performance analysisProduct distributionInventory managementOperational strategyCustomer Journeys

About

Helping businesses grow their online presence with creative strategies and data-driven results. With over 5 years of experience in digital marketing, I specialize in: ✅ Social Media Management ✅ Brand Strategy Development ✅ Content Creation & Campaigns ✅ Influencer Marketing 💡 Whether you’re a hotel, resort, or beauty brand, I’m here to craft engaging content, boost your visibility, and drive meaningful results. Let’s connect to transform your social media into a powerful tool for business growth. 🌟 📩 Open to collaborations and new opportunities!

Experience

Freelance

Digital Marketer & Meta Ad Specialist

Jan 2025 – Present · 1 yr 2 mos · Jaipur, Rajasthan, India · Remote

Worked with 7 brands spread across multiple segments such as Food, Dairy, Baby Care, Apparel,
Consumer Durables, Accessories, and Electric Vehicles (EV).
Ran Meta ad campaigns for e-commerce brands across Food, Baby Care, Consumer Durables, consistently
achieving 3-6x ROAS (Return on Ad Spend).
Managed complete performance funnels including prospecting, retargeting, and abandoned-cart flows,
improving conversion efficiency and lowering acquisition costs.
Scaled a D2C brand cross ₹1L in monthly sales through performance ads, content strategy, funnel
optimization within 3 months of launching, with limited monthly budget of 20K.
Built brand visibility for small businesses via Instagram Reels, influencer collabs, and paid ads.

Meta ad campaignsPerformance funnelsContent strategyInstagram ReelsInfluencer collaborationsDigital Marketing+1

Gramophone

Digital Marketing Manager

Feb 2020 – Feb 2022 · 2 yrs · Indore, Madhya Pradesh, India

📌Manage company online presence on various social media platforms, such as Instagram, YouTube, Facebook, Twitter, and LinkedIn.
📌Formulating and directing the marketing and communication strategy (online) for all channels, in order to achieve the desired audience reach and targets through SMS, social media, Google ads, Facebook, etc.
📌Customer activation, engagement, improving customer retention, and optimizing the user lifecycle funnel with Marketing automation tool MoEngage making the use of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp), Customer Journey, and flows.
📌Provide approvals and inputs on the content and creativity and facilitate execution through ongoing coordination with multiple stakeholders.
📌Creating Reports and Analysis to measure the Campaign Performance.

Social media managementMarketing strategyCustomer engagementMarketing automationCampaign performance analysisDigital Marketing+1

Better & boon's venture services pvt ltd. (daily2home)

Operations Manager

Aug 2015 – Aug 2017 · 2 yrs · Agra, Uttar Pradesh, India

📌Plan and manage product distribution activities to achieve company goals.
📌Develop continuous improvement initiatives and share best practices with team members Implement new distribution strategies to obtain profitability.
📌Analyze existing distribution procedures and recommend improvements.
📌Monitor and manage inventories.
📌Identify appropriate resources and assign workload and schedules to them.
📌Oversee daily operations of team members and provide assistance whenever needed.
📌Perform basic administrative duties and maintenance.
📌Generate monthly reports of inventory levels for management.
📌Manage storage and handling of inventories in warehouses.

Product distributionInventory managementOperational strategyOperations Management