Abhimanyu Katoch

CEO

Gurugram, Haryana, India8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8+ years of experience in digital marketing and media planning.
Expertise in managing YouTube and digital campaigns.
Strong background in brand management and client communications.

Stackforce AI infers this person is a MarTech expert with extensive experience in digital marketing and media strategy.

Contact

Skills

Core Skills

Media StrategyYoutube MarketingDigital MarketingMedia PlanningMedia BuyingSocial Media Marketing

Other Skills

Digital StrategyClient RelationsAccount ManagementProject ManagementCross-functional CollaborationsThought LeadershipProduct SpecialistsAgency Relationship ManagementDisplay AdvertisingDV360Programmatic AdvertisingRetailDisplay CampaignsDemand GenGoogle Analytics

About

Innovative Marketing expert with 8+ years of experience in Account Management, Media planning, buying and sales across Google Marketing Platforms (Google Ads, DV360, Analytics), Meta, Twitter and LinkedIn. Results-oriented and collaborative professional bringing expertise in brand management and client communications. Detail-oriented, attentive and decisive player. When I'm not working, I love to do Parkour, an adventure sport and love to train and learn new tricks.

Experience

Google

2 roles

Media Solution Expert Lead, gTech EMEA

Promoted

Nov 2025 – Present · 5 mos · Gurugram, Haryana, India · On-site

Senior Media Account Specialist - gTech EMEA

Sep 2021 – Nov 2025 · 4 yrs 2 mos · Gurugram, Haryana, India · On-site

Work with customers and our partner business teams to provide
full-funnel insights-driven advertising solutions based on customer
objectives, business strategy, and growth opportunities across Google products
(e.g., Video, Display and Video 360 (DV360), Google Display Ads
(GDA), etc.).
Be a thought leader on Video campaign strategy, optimization,
reporting and measurement.
Partner with Sales teams to align on business rationale, advertiser
needs, and revenue opportunity for the broader market. Ensure
KPI prioritisation, alignment and adoption.
Develop a comprehension of our strategic products and deliver
exceptional solutions for our customers by leveraging video expertise to
translate YouTube pitches and campaign briefing into effective
YouTube campaigns, creating custom offerings as required.
Collaborate with teams and our vendor operations to coordinate the
planning, implementation, optimization, reporting, and measurement
of campaigns, establishing/scaling practices to improve operational
efficiency.
Provide support to clients looking to innovate with new
Youtube features, betas and experiments. Provide consultation on their
targeting & creative strategies.
Manage revenue pipeline and identify opportunties to drive value for Google

Media StrategyDigital StrategyYouTube MarketingClient RelationsAccount ManagementProject Management+15

Square enix

Assistant Marketing Manager

Jun 2021 – Aug 2021 · 2 mos · Bengaluru, Karnataka, India

Setup, Plan and manage Display & Video campaigns for Square Enix
top video games titles like Ludo Zenith, Just Cause, Final Fantasy, Tomb
Raider, Hitman: Sniper and many more.
Complete end to end management of Square Enix social media
calendar and social handles
Engaging & managing campaigns with ad networks, agencies,
vendors and partners.
Drive scale and ROI for display channels (Programmatic, Retargeting,
Criteo, YouTube, Social, UACe etc.)
Create and Manage marketing strategies for made in India game titles
along with international projects.
Collaborate with internal stakeholders and creative teams to
continuously improve performance.

Association MarketingAdvertisingCustomer Relationship Management (CRM)Sales OperationsDigital StrategyDigital Marketing+10

Zenith

Paid Media Manager

Feb 2021 – May 2021 · 3 mos · Gurugram, Haryana, India · Hybrid

Plan and manage digital campaigns for Hero MotoCorp
Work and collaborate with internal teams (direct investment, strategic
planning, and analytics teams) as well as external (client), and vendor
partners
Complete ownership of Media Planning and Buying across GDN,
YouTube, Facebook, Twitter and Discovery campaigns
Plan and execution of Performance based campaigns with objectives
like Lead generation, Conversion based and Branding
Prepare and as needed, present client facing communications as well
as educational overviews to digital and non-digital stakeholders
Oversee flawless execution with direct campaign management in selfserve
tools
Manage daily reporting and post campaign wrap-up with client.

Media BuyingMedia PlanningSocial Media MarketingApp MarketingYouTube MarketingClient Relations+4

Essence

2 roles

Media Activation Manager

Promoted

Oct 2020 – Jan 2021 · 3 mos

Plan and manage campaigns for Google India and Zee5
Comprehensive knowledge and defined expertise in managing YouTube media planning, audience creation, campaign management and in-dash optimization techniques
Strong understanding of the Social Advertising Platforms, media planning and execution with in-depth knowledge media buying on Facebook and Twitter
Work and collaborate with internal teams (direct investment, strategic planning, and analytics teams) as well as external (client)
Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
Prepare and as needed, present client facing communications as well as educational overviews to digital and non-digital stakeholders
Critically evaluate the ability of data sources, inventory and media platforms to create competitive advantage
Manage a team of YouTube and Social Media specialists day-to-day helping to develop and promote the professional advancement through training and mentorship
Oversee flawless execution with direct campaign management in self-serve tools

Media PlanningMedia BuyingSocial Media MarketingYouTube MarketingClient RelationsBrand Management+3

Senior Media Activation Executive

Apr 2018 – Oct 2020 · 2 yrs 6 mos

Plan and manage campaigns for Google India
Strong understanding of the Social Advertising Platforms, media planning and execution with in-depth knowledge media buying on Facebook and Twitter
Work and collaborate with internal teams (direct investment, strategic planning, and analytics teams) as well as external (client)
Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
Prepare and as needed, present client facing communications as well as educational overviews to digital and non-digital stakeholders
Oversee flawless execution with direct campaign management in self-serve tools

Prepsmarter, inc.

Digital Marketing Specialist

Sep 2016 – Mar 2018 · 1 yr 6 mos · Gurgaon, India · On-site

Managing social media accounts for content creation and maintaining social media calendar using tools like Social Pilot and buffer.
Connecting with potential businesses for partnership opportunities to build and expand the business and maximize revenue
Running and executing email marketing campaigns and managing transactional emails using mailchimp, mailjet and in-house dashboard
Managing promotional event marketing in test centers
Content management and reviewing for publishing on the website

Ericsson

Java Developer

Feb 2016 – Sep 2016 · 7 mos · Gurgaon, Haryana, India

Part of the core front-end telecom development team
Worked on Live International project for one of the leading telecom service provider billing system

Ford motor company

Summer Intern

Jun 2015 – Aug 2015 · 2 mos · Cyber City, Gurgaon

Responsible for managing inventory database across Indian Markets
Worked on Live project by assisting the team leads with SQL based database managements