Sep 2023 – Oct 2023 · 1 mo · Dublin, County Dublin, Ireland · Remote

• My role revolved around designing two crucial elements that play a pivotal role in the product's success – packaging design and user guide publication.
• Packaging Design: I conceptualized and executed a compelling packaging design that not only captured the essence of the product but also communicated its value proposition to the target audience.
• User Guide Publication: Crafting an informative and user-friendly user guide is essential for ensuring a positive user experience. I meticulously designed and formatted the user guide, focusing on clarity, readability, and visual appeal. The guide serves as a comprehensive resource for users, helping them maximize the benefits of the Micron Agritech product.
• Throughout this freelance contract, I collaborated closely with the Micron Agritech team, ensuring that the design elements aligned seamlessly with the product's branding and functionality.

Aug 2023 – Sep 2023 · 1 mo · Greystones, County Wicklow, Ireland · Remote

• I had the privilege of leading the redesign of the 'Rise at the Cove' website, a social enterprise cafe dedicated to empowering individuals in addiction recovery and homelessness programs.
• Transformed the digital presence of Rise at the Cove.
• Crafted user-centric interfaces, conducted in-depth research, and mapped intuitive user flows to create a visually appealing and impactful website.
• Collaborated closely with the development team, seamlessly translating designs into a functional WordPress site while optimizing performance and accessibility.

May 2021 – Jun 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · Remote

• Designed and contributed to the development of 15+ healthcare applications for renowned pharmaceutical and medical companies, including Roche, Pfizer, Bristol-Myers Squibb (BMS), DKSH, TATA 1mg, and more.
• Collaborated closely with cross-functional teams, including product management and development, to create user-centered solutions.
• Conducted user research and leveraged insights to inform user-flows, user personas, wireframes, and prototypes.
• Conducted heuristics evaluations to identify usability issues and recommend improvements, resulting in enhanced user satisfaction and efficiency.
• Worked closely with the product management and development teams to define and implement innovative design solutions, elevating the product's visual aesthetics and overall user experience.

Jul 2020 – Oct 2020 · 3 mos · Delhi, India · Remote

• Designed a photographer portal and customer portal, optimizing functionality and aesthetics for both user types.
• Created a comprehensive color palette, user flows, and low-fidelity and high-fidelity wireframes.
• Iteratively built and refined prototypes.

Oct 2019 – May 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• Conceptualized and designed over 15 apps and websites, showcasing a diverse range of UX design skills and expertise.
• Project Highlights:
• 1. CoDot (Interactive Storytelling App):
• Spearheaded the design of the first phase of an interactive storytelling app for CoDot, a rapidly growing startup.
• CoDot secured a remarkable pre-seed funding of $6 million within a year.
• Led the UX/UI design process, ensuring seamless user interactions and engaging storytelling experiences.
• 2. Caregiver Saathi (Website Redesign):
• Successfully revamped the website for Caregiver Saathi, a prominent caregiving support platform.
• Employed user-centered design principles to enhance the platform's usability and user experience.
• Collaborated closely with the development team to implement the redesigned interface and improve overall website performance.
• 3. Send.it (Dating App):
• Designed a cutting-edge dating app called Send.it from the ground up, providing users with an intuitive and enjoyable dating experience.
• Conducted thorough user research to understand user preferences and pain points, resulting in a highly user-centric design.
• Leveraged interactive prototypes and usability testing to refine and iterate the app's design, ensuring optimal user engagement.
• 4. Petscio (Pet-Centric Social Media and Connection Platform):
• Developed the app and website for Petscio, an innovative pet-centric social media platform, catering to pet owners and enthusiasts.
• Crafted a visually appealing and user-friendly interface, fostering seamless pet-related connections and interactions.
• Led the design process, including logo creation, typography selection, and color palette definition, ensuring a consistent and compelling brand identity.

Jun 2019 – Oct 2019 · 4 mos · Mumbai, India · On-site

• Designed promotional banners and posters for Mesmerize India.
• Designed a coffee table book for Lobaanya.
• Photographed and styled products for Instagram promotion.
• Edited and enhanced product images on Adobe Photoshop.
• Worked on Mesmerize India’s online shopping website launch on Shopify

Jan 2019 – May 2019 · 4 mos · Kolkata, West Bengal, India · On-site

• Trained under the supervision of the Lead Visual Designer and worked in three different Lifestyle stores in the Kolkata region.
• Planned and designed displays that would maximize impact on a day-to-day basis.
• Delegated work to Visual Display Assistants in their specific departments.
• Negotiated with the vendors while sourcing different materials required for the window displays.

May 2018 – Jul 2018 · 2 mos · Mumbai, Maharashtra, India · On-site

• Trained under the supervision of the Store Visual Merchandiser.
• Designed Dockets for exhibiting the arrival of the Fall-Winter Collection 2018.
• Styled Mannequins and designed the window display exhibits according to the trends of each week's theme.
• Worked on the floor, supervising various aspects of daily operations of the store.
• Designed and printed various signages for the promotion of the End of Season Sale

Jun 2017 – Jul 2017 · 1 mo · Patna Area, India · On-site

• Trained under the supervision of the Regional Visual Merchandiser during the launch of the Fall-Winter collection of 2017.
• Designed window display exhibits and styled mannequins according to the trends of the season.