Dec 2024 – Dec 2025 · 1 yr · Pune, Maharashtra, India · On-site

• Develop and execute comprehensive product marketing strategies that drive adoption, revenue growth, and customer success
• Conduct market research and analyze customer insights to inform product positioning, messaging, and value propositions
• Collaborate with product management, sales, and marketing teams to align product marketing efforts with company goals and customer needs
• Create compelling content that effectively communicates the value of our products, including product collateral, website copy, blog posts, and sales enablement materials
• Plan and execute product launches, ensuring cross-functional alignment and maximizing product visibility and adoption
• Partner with product management to build and deliver enablement content to help Sales easily communicate the value of Arctera Backup Exec to prospects
• Support with the development and management of customer case studies, testimonials, and success stories to showcase the impact of our products
• Monitor and analyze competitor activities, market trends, and industry developments to identify opportunities, inform decision-making and inform differentiated messaging and positioning
• Measure and report on the effectiveness of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement

Nov 2023 – Dec 2024 · 1 yr 1 mo · India · On-site

• At Veritas, I:
• 1. Analyze customer demands and market trend, lead local custom product requirement analysis and product definition, keep the related portfolio best fit into the market.
• 2. Complete regional market research, including competitor, vertical market and representative customer list, emerging market opportunity, output related market analysis reports.
• 3. Support local sales and channel teams to grow revenue/ market share and develop connections with customers.
• 4. Develop and lead the product promotion strategy and implement it.
• 5. Maintain the relationship with the channel partners.
• 6. Prepare training materials, lead the local new product/new technology training for sales/ FAE/ distributors.
• We solve What no one else can!

May 2023 – Nov 2023 · 6 mos · Pune, Maharashtra, India · Remote

• The secret to happiness is helping others! At Guidepoint, I'm:
• Advising clients find the right solution for their data protection and management challenges.
• Providing deep firsthand knowledge to advance understanding and empower clients' decision-making process on topics like #dataprotection, #backup, #recovery, #digitaltransformation, and #productmarketing.

Jan 2022 – Jan 2023 · 1 yr

• Lead Go-to-Market Strategy (GTM) and sales/channel enablement in the APJ, EMEA market to drive adoption of Backup Exec and NetBackup SaaS Protection (NSP) with new and existing customers.
• My goal is to enable businesses in APJ, EMEA to accelerate their journey to digital transformation and modern data protection. This includes helping Veritas channel partners sell Veritas backup solutions and enabling a joint GTM to drive joint success.

Oct 2019 – Jan 2022 · 2 yrs 3 mos

• Veritas Technologies empowers businesses of all sizes to discover the truth in information—their most important digital asset. Eighty-six percent of Fortune 500 companies rely on Veritas today.

Dec 2018 – May 2019 · 5 mos · Bengaluru, Karnataka, India

• Providing software solutions that take the complexity out of IT management, because we know the success of your business depends upon managing IT more effectively, efficiently and securely.

Jun 2018 – Dec 2018 · 6 mos · Patna Area, India

Jan 2016 – May 2018 · 2 yrs 4 mos · Pune, Maharashtra, India

• Marketing management, product positioning, product launches, demand generation, advertising, campaigns, sales collateral, OEM relationships, and tradeshow marketing.

Oct 2007 – Jan 2016 · 8 yrs 3 mos · Pune

• Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.

Aug 2006 – Sep 2007 · 1 yr 1 mo

• Help companies modernize technology, reimagine processes and transform experiences to stay ahead in a fast-changing world.

Sep 2005 – Jul 2006 · 10 mos

• Help mobility leapfrog towards autonomous, clean, smart and connected future.