Shanna Wollack — CEO
For more than two decades, I’ve helped global brands turn strategy into story, and story into sustained brand growth. As a strategic communications executive, I craft narratives that build brand equity, drive cultural relevance, and advance business priorities across multi-billion-dollar portfolios. I lead integrated, multi-channel communications and executive positioning that elevate influence across media, industry, and investor audiences. My work includes brands such as Liquid I.V., Nutrafol, Olay, Pantene, L’Oréal, CVS/pharmacy, Hellmann’s, Sunsilk, TRESemmé, and Vaseline.
Stackforce AI infers this person is a strategic communications leader in the consumer goods and beauty industry.
Experience: 20 yrs 1 mo
Skills
- Strategic Communications
- Public Relations
Career Highlights
- Over 20 years in strategic communications.
- Led high-impact campaigns for global beauty brands.
- Expert in crisis communications and executive positioning.
Work Experience
Unilever
Global Head of Communications, Corporate Affairs & Sustainability, Beauty & Wellbeing (3 mos)
Global Head of Communications & Corporate Affairs, Beauty & Wellbeing (3 yrs 6 mos)
Head of Global Communications, Health & Wellbeing (8 mos)
Senior Manager, Public Relations and Digital Engagement (3 yrs 2 mos)
Manager, Public Relations & Digital Engagement (1 yr 7 mos)
COSMETIC EXECUTIVE WOMEN (UK)
Board Member (1 yr 4 mos)
DEVRIES GLOBAL
Vice President - Senior Vice President (3 yrs 1 mo)
Kaplow
Account Executive - Senior Account Director (6 yrs 4 mos)
Behrman Communications
Account Coordinator (1 yr)
Boneau/Bryan-Brown
Assistant press agent (6 mos)
Education
B.A at Lehigh University