Shanna Wollack

CEO

United States20 yrs 1 mo experience
Highly Stable

Key Highlights

  • Over 20 years in strategic communications.
  • Led high-impact campaigns for global beauty brands.
  • Expert in crisis communications and executive positioning.
Stackforce AI infers this person is a strategic communications leader in the consumer goods and beauty industry.

Contact

Skills

Core Skills

Strategic CommunicationsPublic Relations

Other Skills

Message DevelopmentCrisis CommunicationsInfluencer StrategyMedia RelationsPress ReleasesSocial MediaMagazinesStorytellingInterviewsIntegrated MarketingPublicityCisionSocial Media MarketingMarketing CommunicationsDigital Strategy

About

For more than two decades, I’ve helped global brands turn strategy into story, and story into sustained brand growth. As a strategic communications executive, I craft narratives that build brand equity, drive cultural relevance, and advance business priorities across multi-billion-dollar portfolios. I lead integrated, multi-channel communications and executive positioning that elevate influence across media, industry, and investor audiences. My work includes brands such as Liquid I.V., Nutrafol, Olay, Pantene, L’Oréal, CVS/pharmacy, Hellmann’s, Sunsilk, TRESemmé, and Vaseline.

Experience

20 yrs 1 mo
Total Experience
3 yrs 11 mos
Average Tenure
1 yr 4 mos
Current Experience

Unilever

5 roles

Global Head of Communications, Corporate Affairs & Sustainability, Beauty & Wellbeing

Jan 2026Present · 3 mos

Global Head of Communications & Corporate Affairs, Beauty & Wellbeing

Promoted

Jul 2022Jan 2026 · 3 yrs 6 mos

  • As Global Head of Communications & Corporate Affairs, Beauty & Wellbeing, I lead all internal communications, corporate communications, and corporate affairs for our €13.2B Business Group globally.

Head of Global Communications, Health & Wellbeing

Promoted

Nov 2021Jul 2022 · 8 mos

  • Served as the key strategist and led all internal and external communications for the Health & Wellbeing division, inclusive of crisis and corporate communications.
  • Reported directly into the Group CEO, and developed his communications strategy and messaging, including LinkedIn, interviews, and panel opportunities.
  • Partnered with HR on all employee communications, including strategic approach, drafting key messages, email announcements, Q&As, and senior leader presentations.
  • Organized, drafted, and led all internal employee communications, including CEO emails, Quarterly Town Halls and Q&A sessions.

Senior Manager, Public Relations and Digital Engagement

Promoted

Sep 2018Nov 2021 · 3 yrs 2 mos

  • Oversaw public relations and influencer strategy and execution for Unilever’s Foods & Refreshments brands in the US, including Hellmann’s, Talenti, Tazo and Breyers, among others. This role acted as the strategic consultant for multiple brand teams and agency partners to ensure PR and influencer plans strike the right narrative that will break through to media and consumers.
  • Managed a team of internal and external experts, including four PR agencies and six influencer agencies, which included procurement and finance oversight and staffing guidance.
  • Led large scale, high visibility integrated celebrity campaigns, for example, the Hellmann’s 2021 Super Bowl launch with Amy Schumer. Campaign garnered over 6B impressions and was featured on Today, Late Night with Seth Meyers, People, PopSugar and ET, among others.
  • Spearheaded crisis communications, including, COVID matters, product concerns, social media issues and consumer call center inquiries.
  • Partnered closely with global teams, customer teams, corporate communications, and digital teams.

Manager, Public Relations & Digital Engagement

Jan 2017Aug 2018 · 1 yr 7 mos

Cosmetic executive women (uk)

Board Member

Dec 2024Present · 1 yr 4 mos · London Area, United Kingdom

Devries global

Vice President - Senior Vice President

Nov 2013Dec 2016 · 3 yrs 1 mo · New York City Metropolitan Area

Kaplow

Account Executive - Senior Account Director

Jul 2007Nov 2013 · 6 yrs 4 mos · New York, New York

  • Created and executed public relations campaigns for Nexxus Salon Hair Care, St. Ives and CVS/pharmacy. Responsibilities also included overseeing brand spokespeople, writing press releases and interfacing with key media and influencers.

Behrman communications

Account Coordinator

Jul 2006Jul 2007 · 1 yr

  • Pitched stories and maintained relationships with top consumer magazine beauty and lifestyle editors
  • Wrote press releases and media alerts
  • Coordinated and attended desksides with top beauty editors
  • Compiled updates and maintained log of account activities, including daily tracking of clips
  • Helped plan events, including launch parties, Fashion Week guerrilla marketing and casting calls

Boneau/bryan-brown

Assistant press agent

Jan 2006Jul 2006 · 6 mos

  • Structured and oversaw interviews
  • Pitched story ideas to media outlets and coordinated press events, including opening night parties and press junkets

Education

Lehigh University

B.A — English

Jan 2001Jan 2005

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