Jan 2022 – May 2022 · 4 mos · Delhi, India

• Spearheading Sales and Marketing for Bajaj Auto's probiking wing ( KTM and Husqvarna ) in UP West and Uttarakhand.

May 2020 – Dec 2021 · 1 yr 7 mos

• > Managed regional wholesales for all the 31 outlets in the region in addition to being the process coordinator for model/variant level target setting. Ensured regional growth of 13% in FY21 with average dealer profitability increasing by 17%.
• > Coordinated for regional ATL/BTL activations leading to a cost saving of 30% and an increase in inbound enquiries by 5%. Managed quarterly/annual budget planning.
• >Handled Digital Marketing; implemented platform wise strategy; ensured volume increase by 150%. Decided Hyperlocal Strategy for the outlets while ensuring coverage of unrepresented pockets with Hyperlocal Digital Campaigns.
• > Spearheaded Working Capital Analysis at a dealer level for all outlets thereby helping them reduce costs and strengthen their bottom lines.
• >Led Maruti Smart Finance Initiative in the region while helping increase the penetration rise from 5% in FY20 to 22% in FY22.
• >Led Network Development; defined clusters & identified Open-Points at pin-code level; helped set up 2 New Outlets in the region.
• > Single handedly handled the Baleno Brand in the region through digital marketing strategies, sales promotional activities with an objective to increase its contribution to overall sales and bump the brand's visibility in AP and Telengana.

May 2017 – Apr 2020 · 2 yrs 11 mos

• >Responsible for 30% of the regional volume ( B2B and B2C ) in addition to spearheading initiatives like driving brand specific goals like Market Share tracking and overall dealer profitability for all 17 parent dealers in the region.
• >Handled a combined revenue of 825 cr and helped dealers under my purview to improve annual revenue by 38% (average) from FY18 to FY20.
• >Delivered highest MS gain in FY19 and was awarded the MD " Star Performer of the year" award.

Oct 2016 – Dec 2016 · 2 mos · Mumbai Area, India

• Mapped the upcoming periphery and extension markets and measured current WSS service and TSI coverage levels
• Identified prospective retail stores and brought them under active coverage while increasing sales in existing sales pockets
• Suggested changes in the distribution approach to be implemented in the newly found markets

Jul 2016 – Sep 2016 · 2 mos · Mumbai Area, India

• Analysed the barriers faced by Britannia in their dairy segment and identified reasons for retail reluctance, reduced outlet retention and the pricing challenges faced

Jun 2016 – Jul 2016 · 1 mo · Mumbai Area, India

• Conceptualized the loyalty program for Inox Leisure Ltd for the year 2016-17
• Introduced fresh concepts meeting the desired levels of innovation and came up with schemes directed towards customer retention
• Recommended concepts on loyalty card types and points system along with the concept of ticket surge pricing

Apr 2016 – Jun 2016 · 2 mos · Gurgaon, India

• Conducted primary research and analyzed merchandising styles to map Perfetti’s retail environment with its competitors
• Executed 5P plans and built retail environment classification understanding across various levels of Distributor Sales Managers, Area Sales Managers, Sales Executives, Regional and Territory Sales Managers for the Delhi NCR region
• Developed collaterals for the identified retail environment to ensure right identification of stores and selling strategies
• Led a team of distributors and sales professionals in formulating new strategies for Perfetti’s retail environment

Sep 2015 – Nov 2015 · 2 mos · Mumbai Area, India

• Conducted a consumer behaviour study through focus group discussions to understand the trial barriers of AmbiPur and planned promotional strategies to overcome the same

Aug 2013 – Apr 2015 · 1 yr 8 mos · Bhubaneshwar Area, India

• Delivered business solutions for the client team as a part of the TCS Analysis wing
• Drove Change Management of client’s entire inventory to upgraded versions of ERP solutions
• Worked as product planning and delivery specialist in the ERP domain of the BFSI vertical

Jan 2013 – May 2013 · 4 mos · Kolkata Area, India

• Performed an extensive analysis of a new digital technology used by the Indian Railways called the Digital Axle Counter
• Shared recommendations for improving of safety aspect of railway track.

Sep 2011 – Nov 2011 · 2 mos · Bhubaneshwar Area, India

• Studied the SS7(Signalling System) telecom protocol in generic and its working principle
• Worked on the architectural and transmissional system aspect for Global System for Mobile communication in Orissa
• Developed a thorough understanding of GSM and CDMA technologies and their components
• Worked with the GSM delivery team and helped support accounts across pan India

May 2011 – Aug 2011 · 3 mos · Bhubaneshwar Area, India

• Analyzed various aspects of workings of 2G, 3G & 4G telecom networks of Vodafone Orissa
• Visited the base stations across Eastern India sites to understand the aspect of signal transmission of the networks
• Worked with the sales team to understand various aspects like product depth,customer targeting techniques,sales promotion ideas and distribution networks

Jun 2010 – Aug 2010 · 2 mos · Bhubaneshwar Area, India

• Analyzed 2nd and 3rd generation bandwidth operations and recommended techniques for better network channel maintenance
• Worked with the R&D team and helped better the equipment maintenance protocol needed for wireless communication