Apr 2023 – Feb 2024 · 10 mos · Pune, Maharashtra, India · Hybrid

• Responsibilities:
• Helped launch multiple healthtech products from the ground up, guiding them through growth and scaling with a user-first research and design approach.
• Validated ideas by running focus groups, remote field studies, usability tests, and competitive analysis—making sure every step was backed by real user insights.
• Project Self Serve:
• Transformed a complex, hands-on manual process into an intuitive digital experience for ETL users to help health organizations independently verify Electronic Health Records and critical patient info.

Feb 2020 – May 2023 · 3 yrs 3 mos · Pune, Maharashtra, India · Hybrid

• Accountable Care Organizations (ACOs) are groups of healthcare providers focused on delivering high-quality, coordinated care.
• Designed an intuitive CMS submission flow tailored for enterprise, entity, group, and individual user groups to streamline and simplify how ACOs navigate their data submissions.
• Delivered a smooth, successful solution for collecting and submitting data from various Electronic Health Record (EHR) sources, making complex processes feel easy and trustworthy.

Apr 2015 – Feb 2020 · 4 yrs 10 mos

• Led multiple projects to discover unmet business goals & employ a user-centered design process to build commercially viable products
• Estimations, Resource planning & Design Project planning
• Planning a training Program for Trainees, Evaluating talent pool & Mentoring
• Organizing Team Building Exercises & Workshops
• Coordinating Client Visits to advocate User centric design & UX-UI design capabilities

May 2013 – Apr 2015 · 1 yr 11 mos

• A Major International Airport | Role: Senior UX UI Designer
• Researched and designed responsive digital transformation with Mobile First approach. Allowing dynamic & digital travel experience for 70 million passengers and all other airport website users.
• A Global Integrated Index Provider | Role: UX UI Designer
• Providing Design solution across channels by evolving complex nature of stock market system. So Financial Market user can build own profiles & compare it with Current top scorers.
• Reformation News & Media Websites with unique features to collate user fed data
• Restructuring & converting all toy brand range with template approach using AEM migration &
• responsive web solution for the Biggest American Toy company

Dec 2010 – May 2013 · 2 yrs 5 mos

• British Multinational Financial Services Company | Role: UX UI Designer
• Served universal integrated Desktop UI platform for accessing more than 250 functionalities with a seamless unified architecture that is deployable across its all GO TO banking application.
• Including their Banking experiences for Internal & for end user.
• Futuristic concepts for Insurance Sector, quick prototyping to check market possibilities

May 2010 – Dec 2010 · 7 mos · Pune/Pimpri-Chinchwad Area

• Shaped Brand Identity across multiple mediums with Illustration, Photography, Icon design, Presentations, Application design, Web design and Print design with a creative team
• Worked closely with vendors to maintain visual consistency across all platforms
• Creating detailed Brand Manuals & Annual Reports

Jun 2008 – Jun 2010 · 2 yrs · Bombay India

• Had the privilege to learn from Professor Kirti Trivedi, an exceptional teacher at IDC IIT Bombay, while pursuing my Master's in design.
• This mentorship fostered a deep understanding of design and ethics.

Jun 2007 – Mar 2008 · 9 mos · Pune/Pimpri-Chinchwad Area

• Conceptualize and design a wide range of marketing, educational and communication materials
• for E- learning experiences
• Solved story-driven design problems to simplify data & increase learn-ability
• Created Motion Graphics to empower data
• Part of Design Marketing team to showcase design scope

Jun 2006 – Jul 2007 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

• Research & Preproduction - Story boarding, Character research & design, Background Design
• Production process- Classical animation & Key frame animation
• Effectively articulated concepts visually and verbally
• Done extensive research for simplified animation production process
• Refine deliverables by obtaining feedback from managers, stakeholders
• I worked on various projects for print, publication and TV channels, includes Netafem, Bombay University, Bars and Tones, Alpha TV Channel and other as a client. Roles ranged from graphic designer, Illustrator, character animator to pre-production artist. Part of RND team for the limited animation for mini serial, resulted in making Title animations for serials and mini serials in animation.