Tania Bhattacharya

Product Manager

Bangalore Urban, Karnataka, India13 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product strategy for YouTube Ads privacy initiatives.
  • Developed voice-initiated media experiences for Google Assistant.
  • Executed large-scale technology solutions for media publishers.
Stackforce AI infers this person is a Product Manager with expertise in AdTech and Consumer Electronics.

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Skills

Core Skills

Product StrategyPrivacy ManagementProduct ManagementVoice TechnologyDigital Rights ManagementStrategic PlanningMarket ResearchConsultingAutomationSoftware Development

Other Skills

Data AnalysisProject ManagementUser ExperienceDigital MarketingProduct DevelopmentStrategyManagementLeadership

About

A curious and resourceful self-starter with an engineering background and a Kellogg MBA focused on creating experiences and building technology products that delight.

Experience

Google

4 roles

Product Manager - YouTube Create (AI powered video editing)

Aug 2024Present · 1 yr 8 mos

Product Manager, YouTube Ads (Machine Learning & Privacy)

Promoted

Oct 2021Aug 2024 · 2 yrs 10 mos

  • Led conversion modeling and product strategy for Privacy-preserving measurement of website conversions for direct response Ads on YouTube. I also led YouTube Ads' readiness for various, critical privacy initiatives, such as Chrome's 3rd party cookie deprecation through Google's industry-wide Privacy Sandbox initiative, EU's Digital Marketing Act, Apple's App tracking transparency etc., to preserve YT Ads revenue
Product StrategyPrivacy Management

Product Manager, Google Assistant (Media)

Oct 2020Sep 2021 · 11 mos

  • Led voice-initiated media experiences (music, on-demand TV shows/ movies and Live TV) on Android & Android Go phones, Google's flagship smart displays and Google TV. I also led kids-focused Assistant media experiences on Google TV and Assistant's AADC compliance of TV/Movies content on Google TV (largest regulatory project in 2021).
Product ManagementVoice Technology

Partner Technology Manager - South Asia, YouTube Content ID (Digital copyright)

Aug 2018Sep 2020 · 2 yrs 1 mo

  • Drove planning, design and execution of custom large-scale technology solutions for media publishers and music labels, YouTube's largest content partners in India and South Asia. In addition to supporting YouTube shorts and YouTube Merch launches in India, I broadly owned strategy assessment, digital rights management using Content ID, content delivery, live streaming, and YouTube APIs for publishers, thereby contributing to the growth of the YouTube ecosystem using product, technical and business insights.
Digital Rights ManagementStrategic Planning

Printwithme

Product Manager Intern

Apr 2018Jun 2018 · 2 mos · Chicago, IL

  • PrintWithMe is a venture-backed startup that operates convenient printing stations at coffee shops, hotels, residential buildings, co-working spaces and more. Their mobile-first printing solution enables guests to easily print and pay in seconds, while driving value to partner locations. As their first product focused team member, I drove new feature development of print and wallet credit user flows on mobile and desktop.
Product Management

Google

Product Technology Manager - MBA Intern, Ads Data & Productivity tools

Jun 2017Sep 2017 · 3 mos · Mountain View, CA

  • Defined roadmap for performance improvements in ticket management productivity tool used by 50+ teams across US, LATAM , Europe, and APAC for supporting Google’s Ad customers worldwide. I also spearheaded global user survey and created user feedback channels through a series of cognitive walkthroughs, usability tests and 25+ user interviews globally.

Northwestern university - kellogg school of management

Kellogg MBA 2018

Aug 2016Jun 2018 · 1 yr 10 mos · Evanston, IL

  • 2-year MBA
  • Major: Marketing, Finance; Pathway: Technology (Dean's List Winter 2018)
  • Case competitions: Kellogg Winner of Microsoft Business Innovation Challenge 2016 - proposed an app that helps young children (and their parents) develop a healthy relationship with reactive screens
  • Consulting Projects:
  • 1. Winter 2018: Baxter, Chicago - Traveled to Turkey and Israel to conduct primary research and strategically assess the Bariatric surgery market for key middle eastern regions (Saudi Arabia, Turkey, Israel); proposed an execution strategy for market penetration for Baxter's advanced surgery products.
  • 2. Fall 2017: Microsoft, Chicago - Explored the risks and possibilities of innovating and disrupting the Customer Loyalty space based on Blockchain technology/concepts.
  • 3. Spring 2017: Drishti, Palo Alto - Studied technological feasibility for an early stage startup, Drishti, a technology firm that uses machine vision, machine learning and video engineering to drive productivity, quality and traceability on the assembly lines by digitizing human actions. Drishti is a part of the portfolio of Benhamou Global Ventures
Market ResearchConsulting

Amazon

Software Engineer, Social Media tech

Sep 2013Aug 2016 · 2 yrs 11 mos · Bangalore, India

  • Spearheaded automation planning and design for the first launch of Amazon’s physical giveaways and e-book giveaways. I built automation frameworks and drove optimizations for features focused on driving traffic to Amazon.com's retail website by building platforms that leveraged social media

Mcafee

Software Engineer, AMCore

Jul 2012Sep 2013 · 1 yr 2 mos · Bangalore, India

  • Developed and enhanced automation framework for AMCore, a new component delivering a complete on-access Anti-malware solution including behavioral detection and configurable combinations of static file detection, with a goal of reducing impact on the target machine whilst maintaining existing detection levels.
  • I coordinated team-wide automation efforts for worldwide release of “WSS 12.1” software, McAfee’s first antivirus that used behavioral detection technique for protection against zero-day threats (a security vulnerability released into the wild before security vendors can issue protection against them)
AutomationSoftware Development

Arm

Intern

Feb 2012May 2012 · 3 mos · Bangalore, India

  • Designed 3 Parallel Prefix Adders - Brent Kung adder, Ladner Fischer adder and Kogge stone adder in Verilog and compared their performance in terms of speed, area and structure complexity (logic depth, fan out and equivalent gate count) with each other and with the classic adders (Carry Skip adder and Ripple carry adder)
Software DevelopmentAutomation

Education

Northwestern University - Kellogg School of Management

Master of Business Administration (MBA) — Marketing | Finance | Data Analytics

Jan 2016Jan 2018

Visvesvaraya Technological University

Bachelor of Engineering (B.E.) — Electronics and Communication

Jan 2008Jan 2012

CMR National Public School

High school — Science

Jan 2006Jan 2008

New Horizon Public School

Junior High school — Science

Jan 1994Jan 2006

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