Mo Kalache — Co-Founder
Most brands look the same. Minimal. Safe. Forgettable. But some founders are building something different, brands rooted in craft, culture, and story. Brands with soul. That's what I design. I'm Mo Kalache, a brand designer specialising in illustration-led identities for craft-driven founders who refuse to blend in. I work primarily with passionate founders in F&B, hospitality, and consumer products, especially those with cultural heritage, artisan approaches, or founder stories worth telling. My approach: → Illustration-driven storytelling (not templates or stock assets) → Cultural meaning woven into design (heritage, craft, purpose) → Strategic positioning that makes brands impossible to ignore Over more than decade, I've helped founders build brands that scaled from single locations to multi-location, multi-million-dollar businesses: → Baby Mori: Craft baby brand built from start-up to multi-million business → Miska Ice Cream: Lebanese-founded artisan brand, 1 → 5+ locations across Belgium → Festok: Craft ice cream brand with international UK distribution → Mimik: Purpose-driven technology I do my best work when: → You're building something you deeply care about → You have a cultural story, craft tradition, or founder mission to share → You value artistry and standing out (not following trends) → You're ready to invest in brand identity that grows with you Whether you're launching an artisan food line, opening a heritage Lebanese restaurant, or building a consumer brand with meaning, let's create something impossible to ignore. → Full portfolio: www.mokalache.design → F&B portfolio: https://bit.ly/4onuUSu → DM me "CRAFT" to start a conversation
Stackforce AI infers this person is a Brand Designer specializing in creative direction for consumer and food brands.
Location: Barcelona, Catalonia, Spain
Experience: 13 yrs 8 mos
Skills
- Branding & Identity
- Creative Direction
- Brand Strategy
- Start-up Consulting
Career Highlights
- Over a decade of experience in brand design.
- Specializes in illustration-led identities for craft-driven brands.
- Successfully scaled multiple brands to multi-million dollar businesses.
Work Experience
The Only Space Oddity
Creative Director (9 mos)
Talenthouse
Global Creative Director at Talenthouse (1 yr 3 mos)
Fintipay
Co-Founder (3 yrs 2 mos)
mimik technology inc.
Creative Director (2 yrs 5 mos)
Bright Buddies
Creative Director & Brand Architect (1 yr 3 mos)
POMELO.London
Co-Founder / Brand Building , Design Thinking, Start up (1 yr 6 mos)
The Muse Concept
Creative Director (2 yrs 9 mos)
Barrabés Internet
Creative Consultant (1 yr 2 mos)
www.Mokalache.Design
Creative Director and Branding Design Expert (13 yrs 2 mos)
EHumanLife
Chief Marketing Officer (10 mos)
Young & Rubicam Brands
Senior Art Director (1 yr 9 mos)
BBDO
Art Director (2 yrs 2 mos)
Education
Masters in Strategic Design at IED Madrid
Master of Arts (M.A.) at A.L.B.A
Bachelor of Arts (B.A.) at A.L.B.A
