Mahek Akhtar

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in performance marketing and user acquisition.
Proven track record in managing social media campaigns.
Skilled in retargeting strategies across multiple platforms.

Stackforce AI infers this person is a Performance Marketing Specialist in the E-Commerce sector.

Contact

Skills

Core Skills

Performance MarketingUser AcquisitionSocial Media MarketingDigital MarketingCrm

Other Skills

RetargetingSocial ChannelsSocial Media CampaignsProgrammatic AdvertisingSocial MediaOnline MarketingCustomer Relationship Management (CRM)Campaign ManagementCampaign OptimizationMarketing StrategyDigital MediaMedia PlanningDigital StrategyMedia BuyingLead Generation

About

Worked in travel, e-commerce and network handling New User Acquisition and Retargeting across web and app, through Channels like FB, Instagram,Snapchat, Apple Search (Branding, Prospecting, Lead Generation and Performance) Display- Programmatic & DSP (Performance) Google AdWords PPC Google Analytics CRM- App Push Notification (Retargeting & Broadcast for mobile & app) for Alternate Accommodation

Experience

10 yrs 8 mos

Total Experience

1 yr 6 mos

Average Tenure

4 yrs 10 mos

Current Experience

Google

2 roles

Senior Apps Specialist

Promoted

May 2024 – Present · 2 yrs

Apps Specialist

Jul 2021 – May 2024 · 2 yrs 10 mos

Majid al futtaim

Digital Analyst

Oct 2020 – Jul 2021 · 9 mos · United Arab Emirates

Middle east retail group

Digital Marketing Specialist

Apr 2020 – Oct 2020 · 6 mos · United Arab Emirates

Goldenscent

Digital Specialist

Jun 2019 – Mar 2020 · 9 mos · United Arab Emirates

Performance Marketing: Handling Acquisition and Retargeting on App (iOS and Android), through Social Channels (Facebook, Snapchat, UAC).

Performance MarketingUser AcquisitionRetargetingSocial Channels

Affle

Assistant Manager-Social Media Delivery

Mar 2018 – May 2019 · 1 yr 2 mos · Gurgaon, India

Social Media Campaign - Facebook, Instagram, Youtube and Snapchat for clients in India, MENA, SEA, Europe and US
Performance & Programmatic - App Installs/ Purchase / Leads Campaign on DSP, Facebook, UAC

Social Media CampaignsPerformance MarketingProgrammatic AdvertisingSocial Media Marketing

Makemytrip.com

Senior Executive-Online Marketing

Jul 2016 – Mar 2018 · 1 yr 8 mos · Gurgaon, India

 Social Media Marketing:Plan and execute social media campaigns with objectives including Performance(New Users/Orders), Branding, Reach Frequency. Budgeting and Planning for Social Media Campaigns. Setting up social media calendar for MMT Homestays.
 Retargeting Display: Retargeting campaigns focussed on
CPA/ROI through Facebook DPA, Retargeting Partners like Vizury/Criteo on Desktop/Msite/App. Yearly and monthly Budgeting & Planning for Retargeting and ensuring timely target achievement.
 CRM & Site Merchandising:Push Notification & E-
mailcampaigns to Funnel Drop-offs(Retargeting), Intent Segments & Broadcast across App & Desktop
 Reporting/Dashboarding Daily campaign reporting for Retargeting, Social & CRM. Dashboard creation covering KPIs for top-level assessment.

Social Media MarketingRetargetingCRMDigital Marketing