Lucio Ribeiro — CEO
Seasoned tech entrepreneur and corporate leader with 20+ years of experience in digital transformation, AI, marketing and innovation. Founder of three tech ventures, including Online Circle Digital—Australia’s first social media agency, scaled to $15M in annual revenue and successfully sold in 2019. Built Lucio.AI, an advisory firm driving high-impact digital strategies for top-tier clients like Mercedes-Benz, BMW, Goldman Sachs, Mondelez, and NAB, reflecting his global influence and ability to demonstrate real examples of innovation and technology across industries. In senior executive roles at Optus, Seven, and Nine, I spearheaded tech, AI and digital innovation projects and products that delivered significant business value, such as unlocking $160M in new markets at Optus building capabilities in driverless cars, AI, Metaverse, Satellites, generating $2M in cost out at Seven and growth of 20% (YOY) in acquisition for viewership for digital TV, and leading a cross-departmental GenAI trial at Nine, driving double-digit productivity gains across 25 departments. Known for forging strategic partnerships with global leaders like AWS, Nvidia, OpenAI, Google, and SpaceX, I’ve driven first-in-market innovations across AI, 5G, and cloud technologies. Beyond business, I’m Forbes tech columnist, former university lecturer, and speaker at premier events like SxSW and Advertising Week. Holding an MBA and certifications from MIT and AICD, I am passionate about aligning emerging technologies with business strategy to unlock growth, improve margins, and build innovation in fast-changing environments.
Stackforce AI infers this person is a MarTech and AI innovation leader with extensive experience in digital transformation.
Location: Sydney, NSW, Australia
Experience: 24 yrs 6 mos
Skills
- Artificial Intelligence (ai)
- Business Innovation
- Innovation Management
- Generative Ai
- Marketing Technology
- Digital Marketing
- Digital Strategy
- Business Development
- Team Leadership
- Social Media Marketing
Career Highlights
- Founder of Australia's first social media agency.
- Led AI-driven projects unlocking $160M in new markets.
- Forbes tech columnist and speaker at premier events.
Work Experience
TBWA\Australia
Chief AI and Innovation Officer (11 mos)
Nine
AI Director of Product (4 mos)
Forbes Australia
Technology and Artificial Intelligence Contributor Forbes (1 yr 2 mos)
SXSW Sydney
Advisor (8 mos)
Seven Network
Director Marketing, Digital and Innovation (1 yr 2 mos)
Optus
Director of Technology, Innovation and Activation (11 mos)
Associate Director Innovation at Optus 5G (1 yr 5 mos)
Advertising Week APAC
Advisory Council Member (1 yr 10 mos)
Mesh AI
Board Advisor (11 mos)
Advertising Week Briefings: 5 Things
Presenter and Host (10 mos)
Management Consultant - Lucio.AI
Marketing and Business consultant (2 yrs 7 mos)
RMIT University
A.I. Lecturer at Future Skills (part-time) (1 yr 8 mos)
Lecturer In Digital Marketing (part-time) (3 yrs 6 mos)
Deakin Business School
Visiting Lecturer Market Insights and Data (1 yr 6 mos)
GLG (Gerson Lehrman Group)
Digital Transformation Advisory Council Member (Management Consultant) (1 yr)
Artificial Intelligence Advisory Council Member (Remote Consultant) (1 yr 8 mos)
AIMIA - The Digital Industry Association of Australia
Board Member (2 yrs 9 mos)
Online Circle Digital
MD and Chief Strategy Officer (10 yrs 1 mo)
Founder and Managing Director (7 yrs)
Marketing West Australia
Digitial Marketing Director (1 yr 2 mos)
Gapbuster WorldWide
Digital Marketing Manager (1 yr)
McCann
Operations Director (1 yr 11 mos)
Operations Manager (1 yr 1 mo)
Traffic Manager (2 yrs)
MullenLowe Lintas Group
Traffic Manager (1 yr)
Ogilvy & Mather
Accounts Services assistant (11 mos)
Education
Marketing Strategy at MIT Sloan School of Management
MBA at Ibmec
Law Degree at Centro Universitário Braz Cubas
