Feb 2022 – Sep 2024 · 2 yrs 7 mos · Gurugram, Haryana, India · Remote

• Spearheaded redesign of admin portal workflows, including pagination and card/list view toggles, resulting in a 25% faster task completion time.
• Facilitated stakeholder workshops to align UX priorities with business objectives, improving cross-team collaboration and decision-making transparency.
• Developed high-fidelity prototypes and UX documentation (MOM trackers) to standardize communication, reducing project delays by 20%.
• Enhanced accessibility and usability of internal tools, supporting PwC’s digital transformation and increasing employee satisfaction scores.
• Collaborated closely with cross-functional teams to ensure consistent, user-friendly experiences across internal platforms.

Jun 2021 – Feb 2022 · 8 mos · Bangalore Urban, Karnataka, India

• Orchestrated day-to-day operations, ensuring smooth workflow for multiple clients and handling 4-5 projects simultaneously.
• Conducted in-depth user research (e.g., surveys, interviews, usability testing) to gain a deep understanding of user needs and pain points across diverse projects.
• Translated user insights into intuitive interfaces that fostered seamless user journeys.
• Prototyped innovative solutions for complex design challenges encountered in various industry verticals
• Led and mentored a team of 3-4 designers, fostering collaboration, communication, and professional growth.
• Provided guidance and support to team members, helping them develop their design skills and expertise.
• Spearheaded the development and execution of engaging Instagram strategies, boosting brand awareness and audience engagement.
• Designed eye-catching brand assets (e.g., graphics, templates, logos) to elevate visual identity on Instagram.

Apr 2021 – Jul 2021 · 3 mos · Remote

• Multifaceted Creative & Business Acumen
• Developed engaging graphic assets for various clients, visually communicating their brands and messages.
• Contributed to social media strategy development, ensuring a consistent brand voice and audience engagement across multiple platforms.
• Proactively participated in business development, leveraging communication and design skills to convert leads and secure new clients.

Jan 2021 – May 2021 · 4 mos · Ahemdabad

• As an Amounee representative, I embarked on a journey across North India, engaging with artisan clusters and experiencing the rich tapestry of traditional crafts firsthand. This immersive experience provided a unique platform to:
• Design with Heritage in Mind: I collaborated with Amounee's design team to develop new product ranges. My role involved understanding the brand's aesthetic and ensuring new designs seamlessly integrated with the existing collections while incorporating fresh ideas. This fostered a balance between innovation and honoring the brand's heritage.
• Empowering Artisans: I played a pivotal role in onboarding artisans onto Amounee's e-commerce platform. This involved not just technical aspects but also understanding their needs and challenges. By bridging the gap between artisans and the digital marketplace, I helped them gain access to a wider customer base and empowered them to continue their craft.
• Sharpened Sales Savvy: Through interactions with potential buyers and observing market trends, I gained valuable insights into consumer preferences and buying behavior. This exposure allowed me to develop effective sales strategies for cross-selling and upselling products, ultimately contributing to Amounee's business growth.

Nov 2020 – Dec 2020 · 1 mo · Delhi, India

• At Studio Medium, a unique Delhi-based studio dedicated to promoting sustainable practices, I explored my artistic talents and deepened my understanding of eco-conscious design.
• Waste-to-Art Creations: I crafted artistic pieces using leftover shibori thread, breathing new life into waste materials. These pieces were then reimagined as wearable art jackets inspired by the whimsical landscapes of Monet.
• Patchwork Innovation: My passion for sustainability extended to upcycling discarded fabric scraps in the studio, creating unique and resourceful patchwork pieces.
• Sustainable Menswear Ideas: Beyond creation, I actively brainstormed innovative ways to incorporate the beautiful shibori technique into men's fashion, pushing the boundaries of sustainable menswear design.
• Photography Support: I also lent a hand with photo editing for the studio's shoots, contributing to their overall creative vision.

Sep 2020 – Nov 2020 · 2 mos · Jaipur, Rajasthan, India

• Analyzed and understood male body proportions and silhouettes to create flattering shirting designs for a broad audience.
• Developed and presented creative themes and color boards to guide the design direction of men's shirt collections.

Jun 2019 – Aug 2019 · 2 mos

• Demystified Fabrics: Gained a comprehensive understanding of complex fabrics produced by Vardhman Mills, including their chemical compositions and specific applications in home wear.
• Home Textile Design Exploration: Completed a project focused on designing home soft textiles, applying my knowledge of Vardhman's fabrics to create functional and aesthetically pleasing products.