Oct 2023 – Nov 2025 · 2 yrs 1 mo

Sep 2021 – Oct 2023 · 2 yrs 1 mo

• Oversee global SEO Strategy and Operations for NBC News, NBC News Select, CNBC Select, MSNBC, TODAY and Shop TODAY brands
• Lead a team of talented SEO Managers and Analysts

Apr 2019 – Sep 2021 · 2 yrs 5 mos · Englewood Cliffs, New Jersey

• Lead overall SEO strategy across CNBC.com
• Helped CNBC reach their best year ever, increasing search traffic over 75% across the site
• Work alongside the newsroom during breaking and large news events to optimize our stories
• Launched Live Blog template as a new growth and storytelling opportunity
• Established SEO best practices and conduct trainings for Editorial teams
• Manage technical SEO projects and optimization with Product teams

Oct 2014 – Apr 2019 · 4 yrs 6 mos · West Chester, PA

• Create SEO-driven digital marketing strategies for potential and current clients
• Analyze data and metrics to adjust current client strategies in organic and paid search
• Serve as a project manager between clients, partners and internal team
• Design & execute advertisements within Google Ads
• Test new initiatives in search engine optimization and Google Ads
• Manage and provide clear direction to technical support team
• Develop and design websites in WordPress, Joomla and other CMS
• Operate as key company principal and supervise all day to day operations
• Oversee company finances, sales and accounting

Aug 2012 – Dec 2012 · 4 mos · Chadds Ford, PA

• Provided all social media marketing for the company
• Organized and updated client database for marketing materials
• Created, distributed and analyzed surveys to maintain and expand the mission of the company

Jan 2012 – Jan 2015 · 3 yrs · Chadds Ford, PA

• Promoted from unpaid intern to a paid staff position
• Manage over twenty social media networks
• Director of Intern Division
• Provide event coverage and recap through social media outlets and website
• Film and edit video assets through Final Cut Pro, YouTube and Vimeo
• Collaborate with sales team for new initiatives for revenue
• Daily website maintenance for multiple domain names
• Search engine optimization for company website, social media profiles, local listings and video
• Specialist in developing B2B relationships through social/online resources
• Responsible for print, email, and display ad marketing

Jun 2012 – May 2013 · 11 mos · Ardmore, PA

• - Working closely with store manager on retail operations and projects such as profit and loss, customer service, asset management, etc.

Jan 2011 – Jan 2012 · 1 yr · Middletown, New Jersey

• Worked as a sales representative for skin disease prevention products
• Encouraged the athletic community about the importance of the issue