Mar 2021 – Nov 2025 · 4 yrs 8 mos · Bengaluru, Karnataka, India · On-site

• Led a multi-disciplinary engineering team responsible for internal platforms, marketing systems and AI-enabled automation initiatives.
• Managed a team of engineers, improving delivery predictability by 40% through defined SLAs and structured sprint governance
• Architected scalable web platforms supporting enterprise campaigns and ABM initiatives, contributing to improved campaign turnaround time by 30%
• Identified BAU inefficiencies and built AI-powered internal applications that reduced repetitive manual effort by 60%
• Reduced cloud infrastructure costs by ~25% through optimization and resource governance
• Led engineering compliance readiness for external audits, achieving 100% adherence to defined security and process standards
• Improved code quality and platform stability, reducing production incidents by 35%
• Collaborated with senior leadership on annual budgeting and vendor management decisions
• Promoted from SME to Head of Software Development within 2 years based on delivery impact and leadership

May 2018 – Mar 2021 · 2 yrs 10 mos · Bengaluru, Karnataka, India

• As a Lead I –
• Ensured end to end deliverables for top-tier clients, including but not limited to American Express, Hilton, Marriot, Delta, Homequitybank & Laurelroad
• Orchestrated sprint planning & resource allocation based on weekly client meetings
• Worked with cross-functional teams to support end-end project outcomes
• Resolved client escalations by RCA & improving processes continuously
• Upskilled junior team members by planning LnD goals & taking regular training sessions
• As an Individual Contributor I –
• Spearheaded full-stack development, page speed optimization, hardened security, analytics & CRO campaigns using A/B & Split testing techniques
• Developed lots of PoCs, dynamic loan & EMI calculators from dynamic data.
• Developed job portals with integration from third-party data via REST API
• As a MarTech / Adobe Campaign Developer I –
• Handled end-to-end configuration & execution of multi-channel digital campaigns
• Built workflows for audience segmentation, deduplication, targeting & personalization
• Developed Adobe Campaign deliveries, LP templates & custom schema
• Maintained data models & implemented data imports and exports through technical workflows
• Troubleshooted & resolved issues related to deliverability, tracking & campaign execution
• Worked closely with Adobe team for infrastructure level/build upgrades
• Recognition & promotion –
• 1. Promoted from Senior Developer to Team Leader
• 2. Received iLead Award for contributing to multiple initiatives including retaining a critical account.

Oct 2017 – Jan 2018 · 3 mos · Bengaluru Area, India

• Worked on the Foxsports Asia Project as a CMS Developer, focusing on the development of custom templates and implementing necessary custom functionality. My tasks included extending the CMS with custom fields, custom post types, and custom taxonomies. Additionally, I was responsible for enhancing the functionality of a popular page builder by creating custom add-ons and building plugins to meet specific project requirements.

Aug 2017 – Oct 2017 · 2 mos · Bengaluru, Karnataka, India

• Developed an e-commerce website, where my responsibilities included building templates based on custom mockups and integrating the required functionalities. To expand the website's capabilities, I built custom post types and taxonomies. A significant aspect of my work involved extending the eCommerce site by developing custom product pages and product detail pages fetching the product data from an ERP system through API integration.

Jul 2016 – Mar 2017 · 8 mos · Bangalore

• Led a team of web developers as Web Development Manager at Krafting Networks, overseeing the full lifecycle of web projects from ideation to launch. Delivered successful projects on time and within budget. Mentored team members, enhancing their skills and fostering a collaborative development environment. Collaborated with clients to understand their needs and ensure seamless project delivery.

Nov 2012 – Apr 2016 · 3 yrs 5 mos

• Worked as a Developer and SEO Consultant building client websites from concept to launch and implementing comprehensive SEO strategies. Increased organic search traffic through expert keyword optimization and link-building. Delivered thorough SEO audits, competitor analysis and Google Analytics reports to guide data-driven strategies.