Jul 2025 – Mar 2026 · 8 mos · Greater London · Remote

• Fractional B2B CMO: brand marketing, strategic corporate communications, PR, Integrated MarComm campaigns

Apr 2021 – May 2025 · 4 yrs 1 mo · London, England, United Kingdom

• Sumo was one of the UK’s largest B2B providers of end-to-end game dev services to the global video games and entertainment industries, employing over 1500 people in 18 studios in the UK, Europe, Canada and India.
• As Group Operating Committee member, together with Sumo Group’s expert teams, I was responsible for setting the Group’s marketing and communications strategy to position Sumo and its operating businesses as the go-to firm for leading publishers and developers, as well as the employer of choice for aspiring talent.
• In 2022, Sumo was awarded the Queens Award for Enterprise, the most prestigious business awards in England, with only a handful of businesses in each region being listed annually. In 2023, Sumo achieved 3-Star accreditation from Best Companies, for the fourth year in a row. This represents ‘World Class’ levels of Workplace Engagement, and is widely seen as the benchmark for measuring engagement in the workplace across the United Kingdom.
• I was also a contributing member of Sumo’s ESG Committee, Inclusion & Belonging Committee, and the Benefits & Reward Committee. These roles allowed me to play an active part in shaping the Group’s approach to sustainability, equity, employee experience, and organisational culture. Being part of these committees brought real business value. Allowing me to work cross-functionally with leaders across HR, Finance, IT, Operations, and Legal, ensuring that our brand and communications strategies were fully aligned with our internal values and external positioning.

Nov 2017 – Jan 2021 · 3 yrs 2 mos · London, United Kingdom

• Kambi is a global technology (SaaS) company with approx. 950 people, across seven offices operating in APAC, EMEA, LATAM and NA.
• Sitting on the Executive Management team, I was responsible for all B2B marketing and communications; with the goal of making Kambi the most desired, premium company in the industry while driving growth. Together with our expert teams, my remit was to create compelling B2B marketing and communication strategies which consistently exceed company objectives, enhance revenues and build strong customer relationships.
• In 2017, Kambi was named by the Financial Times as one of Europe's fastest growing companies and awarded the industry's prestigious Supplier of the Year prize by EGR. In 2018 and 2019, Kambi was awarded the Online Supplier of the Year award at the Global Gaming Awards. The only supplier to win this award for two consecutive years.
• In May 2019, I was recognised by Women in Gaming Diversity Awards as the winner of the B2B Excellence Award for performance in B2B Marketing.

Jan 2016 – Nov 2017 · 1 yr 10 mos · London, United Kingdom

• Globally, I create, lead and oversee implementation of the internal and external marketing communications strategy for Kambi. This includes: overseeing the Kambi brand visual and verbal identity, internal communication programmes, conference and event production and content, public relations, social and digital media strategies, corporate reputation, advertising, thought leadership and branded collateral.

Oct 2011 – Jan 2016 · 4 yrs 3 mos · London, United Kingdom

• At MEC, I was responsible for driving the global B2B marketing communications strategy across the MEC network in APAC, EMEA, LATAM and NA. Including; shape and implement the overall marketing strategy of the MEC brand, create and deliver MEC’s digital strategy and content, drive all internal and external integrated communication campaigns, collaborate and coordinate with MEC's leadership teams at C-Suite level and support international New Business pitches.

Aug 2010 – Aug 2011 · 1 yr · London, United Kingdom

• Key Responsibilities:
• Change Management
• Project Management
• Business requirements and processes
• Software application knowledge of Remedy, SharePoint and Hyperion.

Mar 2008 – Mar 2010 · 2 yrs · Cape Town, South Africa

• Media24 is Africa's leading media group. The group includes newspapers, magazines, internet businesses, book publishing, printing plants and distribution companies. They also have various international and local sister companies.
• My role included; identifying & developing strategic branding partnerships for clients using through the line (TTL) marketing solutions, to manage brand building events, exhibitions, partnerships and initiatives, key client liaison at director level and customer relationship building with the media industry, sourcing of new business opportunities, partnerships and sponsorship's and management and implementation of annual budgets against set performance targets.
• Key Achievements:
• Awarded ‘Outstanding Key Account Manager’ internally. (2008, 2009)
• Involved in launching Women’s Health Magazine in the South African market (TTL National Launch, 2009)

Nov 2007 – Feb 2008 · 3 mos · Cape Town, South Africa

• BBDO is a worldwide advertising & marketing agency network. They have 289 offices in 80 countries. My exclusive client was Checkers & Checkers Hyper National. Checkers is a large retail chain with operations nationwide in South Africa.
• My role included; ATL & BTL media schedule planning on Checkers & Checkers Hyper National exclusively, planning, analysing and maintaining annual media plans and budgets, development & presentation of strategic media & marketing plans, proficiency of media planning & research software tools: Ad Dynamics, Telmar, Media Manager, & Tracker.

Dec 2004 – Jul 2005 · 7 mos · Durban Area, South Africa