Jun 2023 – Nov 2024 · 1 yr 5 mos · Delhi, India

Jan 2023 – Jun 2023 · 5 mos · Delhi, India

Feb 2022 – Jan 2023 · 11 mos · Delhi, India

Sep 2021 – Feb 2022 · 5 mos

Mar 2021 – Feb 2022 · 11 mos

Jul 2019 – Dec 2019 · 5 mos

• Collaborate with sales on account plans, marketing strategy, customer programs with a focused ABSM approach
• Ideate, curate and execute integrated 1:1/1: Few/1: Many marketing engagements to drive new business and accelerate existing opportunities
• Execute C-level high touch engagements for key customers
• Own marketing budget and drive end to end execution of various marketing tactics (events, content, emails, direct mails, social media, content syndication, contact generation)
• Manage multiple stakeholders internally (Sales, Presales, BSM, DG, Leadership teams) and externally (Customers, Vendors, Agencies)
• Focus on data driven insights to prioritize and optimize marketing campaigns
• Double hatted as the ABM Manager for Australia & New Zealand for 6months.

Feb 2019 – Mar 2021 · 2 yrs 1 mo

Feb 2017 – Jan 2019 · 1 yr 11 mos

May 2015 – Feb 2017 · 1 yr 9 mos

• Responsible for creating a replicable, scalable and sustainable marketing model with a focus on:
• Creating, aligning and executing the Annual Marketing Plan with the focus on achieving the core business objectives.
• Managing a marketing budget for enhancing the overall branding and positioning for the company.
• Leveraging Digital Channels (website, social media, blogs, email) to achieve integrated and consistent value messaging and measuring the ROI via Google Analytics (including SEO, SEM).
• Engaging with key Analyst Relations firms (IDC, Everest, Gartner, Forrester, etc.) to maximize insights, leverage influence and gain exposure.
• Evaluating and executing key events.Includes CXO level Industry, Corporate and Bespoke Events with a focus on maximising ROI via Thought Leadership, Networking and Branding & Visibility
• Exploring and engaging with external Media Communities and Industry forums to reposition content and capture mind share.
• Creating Thought Leadership interfaces including Academia Confluence, Be-spokes, Consortiums, Whitepapers and POV artifacts.
• Facilitating creation of contextually designed assets such as brochures, case studies, Video testimonials, newsletters etc. Created approximately over 100 assets for the company.
• Playing an instrumental role in multiple Corporate Initiatives such as building Customer experience center.

May 2014 – Apr 2015 · 11 mos

• Facilitated review and creation of compelling content via Thought Leadership assets such as white papers and point-of-view notes
• Created Marketing Collateral such as brochures, flyers, case studies, newsletters, etc.
• Managed Digital Channels (website, social media) and tracked website traffic via Google analytics.
• Evaluated and Organized internal (customer visits, workshops, etc.) and external (industry conferences, analyst events, etc.) Events.
• Collaborated across multiple geographies and teams including external agencies and vendors.

Mar 2010 – Apr 2013 · 3 yrs 1 mo · New Delhi Area, India

• Worked as an analyst & a developer for a Manufacturing Client, handled order to cash cycle for client’s home grown ERP.
• Supported Supply chain management, Inventory management, Order management and Pricing modules.