Oct 2022 – Jan 2025 · 2 yrs 3 mos · New York · Remote

• Highly adaptable, collaborative, and well rounded content marketer adding value in a fast-paced, agile environment. Some key contributions and successes include:
• Drove SEO strategy which helped generate significant ARR in FY24
• Managed social media channels, playing a key role in surpassing 10K followers
• Managed freelance writers, SEO agency, contract designers, and team of internal SMEs to deliver assets on time
• Played key role in full rebrand from Laika to Thoropass, including rewriting and updating one pagers, web pages, blog posts etc. as well as internal and external communications.

Apr 2022 – Aug 2022 · 4 mos

• I work within the Global Digital Innovation and Programs team to successfully implement new technologies and innovations that help marketing and sales work together more effectively.
• Focussing on the use of PathFactory's Intelligent Content Marketing platform, I help global marketing teams better engage and nurture both prospects and customers throughout the customer journey.
• Affected by the mass RIF in August 2022. Click here for recommendations from my manager (Martha Prange) and direct report (Kate Su): https://www.linkedin.com/in/levineamanda/details/recommendations/?detailScreenTabIndex=2

Jun 2020 – Apr 2022 · 1 yr 10 mos · Canada

• Designed multi-channel content marketing strategy focusing on email nurture, SEO, and thought leadership to drive brand awareness and engagement.
• Launched new website and blog, increasing organic traffic by over 50% month-over-month, resulting in improved online visibility and lead generation.
• Led team of freelancers and third-party vendors to execute content strategy, ensuring high-quality deliverables and timely project completion.

Sep 2019 – Mar 2020 · 6 mos · Greater Toronto Area, Canada

• Built and executed full funnel content strategy including blog, webinars, case studies, video, and more - Grew blog traffic over 400% .
• Developed BOFU content to enable sales to close more deals.
• As the sole content marketer, I managed freelance writers to help execute and deliver on very aggressive goals and tight timelines.
• Launched customer newsletter and built email strategy to support specific business goals
• Built steady pipeline of guest contributor blog posts from employees and partners
• Ghost wrote thought leadership for CEO
• Responsible for designing and executing pillar page strategy for SEO
• Designed and project managed various campaigns including webinars and holiday campaigns
• Tools: Hubspot, WordPress, ahRefs, Trello, Asana, Clubhouse, Zoom, Adobe Photoshop

Jun 2017 – Sep 2019 · 2 yrs 3 mos · Toronto, Ontario, Canada

• Ideate, create, and edit content for all parts of funnel and for various buyer personas
• Build content and social strategy to meet organizational goals
• Establish brand voice and tone across blog and social properties
• Manage content calendar and company blog (Tool: WordPress)
• Manage editorial calendar, working with employees and freelancers (Tool: Trello)
• Work closely with customer marketer to mine customer stories and
• turn them into case studies
• Schedule social posts and manage social profiles (Tools: SproutSocial)
• Contribute creative ideas, build, and execute marketing campaigns as
• part of integrated marketing team
• Project managed rebrand from LookBookHQ to PathFactory
• Build and execute SEO strategy (Tools: SEMRush, ahRefs)
• Regularly report on success of social and content efforts (Tools:
• Google Analytics, PathFactory, SproutSocial)
• Developed video content. (Tools: Rev.com,
• Camtasia, Final Cut Pro)
• Wrote several awards submissions resulting in 2 Finny Awards
• for the PathFactory Marketing team and 3 customer awards

Dec 2016 – May 2017 · 5 mos

• Work with the Content Director & other stakeholders in Marketing on the overall marketing calendar and strategy
• Ideate, assign, write and package compelling content across all channels
• Source and work with freelance content contributors, ensuring alignment with overarching strategy
• Build & drive FreshBooks’ social strategy, with the goal of increasing the impact of our social presences online
• Run paid Facebook campaigns to test optimization of content
• Measure the performance of content and social media, identifying areas for improvement and growth
• Help develop a new standard of storytelling at FreshBooks, using video, infographics, interactive content and more
• Develop and manage Advocate Marketing strategy to engage and mobilize brand advocates
• Proficient in tools such as: Hootsuite, Google Analytics, WordPress, MailChimp, Zendesk, SnapApp, Influitive

Jul 2016 – Dec 2016 · 5 mos

• Work with the Content Director other stakeholders in Marketing on the overall marketing calendar and strategy
• Ideate, assign, write and package compelling content across all channels
• Drive FreshBooks’ social strategy, with the goal of increasing the impact of our social presences online
• Measure the performance of content and social media, identifying areas for improvement and growth
• Help develop a new standard of storytelling at FreshBooks, using video, infographics and more

Sep 2015 – Jul 2016 · 10 mos

• Build and manage content calendar across owned social channels. Plan and execute value add events within the entrepreneurial and freelance community as well as support PR and content led initiatives .

Nov 2013 – Sep 2015 · 1 yr 10 mos

• Coordinate onboarding program for new hires
• Develop and lead training sessions to all new hires in their first month of onboarding
• Rock technical questions day in and day out while ensuring customers feel valued and heard in each interaction
• Turn any situation, including bad ones, into an extraordinary experience for customers (ie. turning frowns upside down and the creation of lemonade when only provided with lemons)
• Execute on creative ways to help make our customer feel loved and supported
• Answering support phone calls and emails
• Spent 4 months in the new Learning and Development department helping to establish it and set up the LMS system

Jul 2013 – Nov 2013 · 4 mos · Greater Toronto Area, Canada

• Develop and produce educational videos focused on the subject of Content Marketing
• Work cross-functionally with Support, Marketing, Sales, Customer Success and Design teams to develop and implement marketing and customer training programs.
• Respond to customer inquiries through the support ticketing ticketing system
• Conduct needs assessments calls with specific prospects
• Contribute to content marketing efforts including blogs, webinars, social media etc..

Sep 2012 – Feb 2013 · 5 mos · Markham, Ontario

• Complete product registrations in RDS system
• Compile registration packages including formulas, specifications, testing results and packaging artwork for products launched international markets
• manage samples sent to international markets
• correspond with international markets regarding product launches and sample shipments

Aug 2010 – Jul 2012 · 1 yr 11 mos · England, UK

• ACS is an American International School located just outside London, England. As a Grade 7 Science Teacher, I created student centred lessons and lab activities aimed to engage students of all abilities in a welcoming and safe environment.
• In addition to my teaching duties, I was also involved with:
• Middle School Girls Softball Coach
• iPad trial group member
• Ukulele club ("ukestra")

Sep 2009 – Jun 2010 · 9 mos · Greater Toronto Area, Canada

• The York School is private school located in Toronto. They utilize a laptop program which emphasizes technology based learning and real-life application of knowledge.
• As a grade 7-10 MYP Math and Science teacher, I planned and executed differentiated lessons to students in the areas of Chemistry, General Science and Mathematics.
• In addition to my teaching duties I also coached the High School Girls Volleyball team.

Jan 2009 – Jun 2009 · 5 mos · Greater Toronto Area, Canada

• covered a maternity leave position
• planned and taught creative lessons in Math, Science and Social Studies to students aged 9 and 10.