Apr 2024 – Oct 2025 · 1 yr 6 mos · Hyderabad, Telangana, India · Remote

• 🧭 Develop and execute the marketing strategy aligned with Diamante’s mission, driving brand growth and market penetration across global markets.
• 🎨 Strengthen and maintain Diamante’s brand identity through consistent messaging, visuals, and strategic storytelling across all channels, ensuring a cohesive and powerful brand presence.
• 🚀 Drive the adoption and utility of DIAM by creating compelling narratives and use cases that resonate with the crypto community, making DIAM the key to unlocking the Diamante Net ecosystem.
• 🔥 Launch targeted campaigns that build anticipation around DIAM token events, airdrops, and staking opportunities, maximizing community engagement and participation.
• 🛠️ Collaborate with product teams to enhance DIAM’s functionality and real-world applications, turning token holders into active participants within the Diamante ecosystem.
• 🗣️ Cultivate and grow an active, loyal community of DIAM holders and blockchain enthusiasts through regular AMA sessions, Twitter Spaces, and community events, fostering a strong sense of belonging.
• 💬 Act as the main connection between the Diamante team and the community, ensuring feedback is heard and addressed, and the community’s input shapes product development.
• 🎉 Design and run community reward programs, including exclusive NFTs, VIP access, and token incentives, to recognize and motivate top contributors and loyal supporters.
• 🎯 Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, content marketing, and events, to effectively promote Diamante’s products and services.
• 🔍 Conduct market research to identify trends, opportunities, and insights, providing data-driven recommendations to optimize marketing strategies and drive growth.
• 🤝 Build strategic partnerships with industry leaders, influencers, and media outlets to amplify Diamante’s reach and credibility within the blockchain space.

Dec 2020 – Mar 2024 · 3 yrs 3 mos · Hyderabad, Telangana, India · Remote

• 🛡️ Spearheading marketing and partnership efforts in the crypto and blockchain space.
• 📈 Executing both on-page and off-page SEO for Diamante's ecosystem.
• 💰 Managing paid and organic campaigns to ensure ROI objectives are met.
• 📱 Growing and optimizing community engagement across social media channels.
• 📝 Collaborating with content marketing to craft compelling stories showcasing the organization's value.
• 📊 Developing, testing, and reporting on relevant KPIs.
• 🎯 Enhancing awareness to improve conversion rates at each sales funnel stage.
• 🚀 Leading Initial Coin Offering (ICO) marketing activities.
• 💡 Conducting crowdfunding campaigns and utilizing LinkedIn automation tools.
• 📨 Administering ZOHO CRM and email marketing using ZOHO campaigns.

Jan 2020 – Aug 2020 · 7 mos · Hyderabad, Telangana, India · On-site

• Byndr is an education technology company that provides an easy-to-use platform that extends the classroom, allowing faculty and students to collaborate. Our mobile, tablet, and desktop apps let students access assignments, grades, documents, attendance, and more. Byndr is backed by the Education Design Studio at the University of Pennsylvania.
• With Byndr, teachers administer their subjects with straightforward communication and collaboration. Students stay engaged in learning with content and messaging that is easily consumable on any device.
• Key Responsibilities:
• 📈 Build, Plan, and Implement the overall digital marketing strategy.
• 🛠️ Manage and Train the rest of the team.
• 📅 Stay Updated with the latest technology and best practices.
• 🌐 Oversee Digital Marketing Channels and ensure their effectiveness.
• 📊 Measure ROI and KPIs to track performance.
• 💰 Prepare and Manage the digital marketing budget.
• 📱 Oversee Social Media Accounts across various platforms.
• 💡 Suggest Activities to improve the quality of online content.
• 🔍 Track and Measure SEO and Google Analytics metrics and provide reports.
• 📣 Build an Inbound Marketing Plan to attract and retain customers.
• 🔮 Research and Forecast future sales and performance trends.

Jan 2019 – Dec 2019 · 11 mos · Hyderabad · On-site

• Key Responsibilities:
• 👤 Building Personas and executing campaigns.
• 📅 Preparing Social Media Campaigns and executing them according to calendar.
• 📧 Email Marketing for MQL (Marketing Qualified Leads).
• 🔗 End-to-End Support to the sales team for getting the deal closed.
• 📝 Writing Marketing Collaterals and materials.

May 2014 – Nov 2018 · 4 yrs 6 mos · Hyderabad, Telangana, India · On-site

• Key Responsibilities:
• 📊 Highly Proficient in all digital marketing aspects (social media engagement, SEO, Google AdWords, SEM).
• 📈 Measuring Effectiveness of marketing, advertising, and communications programs and strategies.
• 📧 Manage #LeadGeneration, databases, and email reporting across the business (#b2bmarketing).
• 📝 Work with the Content Team to develop email campaign content that conveys the right message to the targeted audience.
• 📬 Creating #EmailMarketingCampaign templates and executing them through marketing automation tools (Leadformix, Constant Contact, and MPZ Mail).
• 💻 Implementing Email Marketing Best Practices with coding, design, and testing of email campaigns.
• 📋 Coordinating with Sales and Other Teams for maintaining ZOHO CRM (Customer Relationship Management).
• 🗂️ Campaign Management (Upload contacts, Task Assignments, Activity Report).
• 🌐 Building and Executing Social Media Strategy; generate, edit, publish, and share daily content across all social media platforms.
• 📅 Scheduling Posts using Hootsuite.
• 🤝 Collaborate with Other Departments to ensure the message is clearly defined and posted.
• 🔍 Conducting Keyword Research using Google AdWords (Keyword Planner) and competitor analysis.
• 🚀 Skilled in #SearchEngineOptimization (#SEO) with experience in on-page and off-page optimization.
• 📊 Generating Reports using #googleanalytics (Google Analytics).

Apr 2013 – Apr 2014 · 1 yr · Hyderabad, Telangana, India · On-site

• 📊 My role involves maintaining and authoring IPAR (Industry Project Award Record database) based on the following criteria:
• 📈 IPAR is a user-friendly database that provides insight into current and historical contract data. This product offers quarterly, monthly, and weekly contract values and numbers across the Upstream, Midstream, Downstream, and Equipment & Services sectors.
• 🗂️ The database layout and collection process are structured according to the scope of work for each individual project. These include Design & Engineering, Procurement, Construction, Installation, Operations & Maintenance, and Asset Retirement.

Nov 2011 – Mar 2013 · 1 yr 4 mos · Hyderabad, Telangana, India · On-site

Aug 2010 – Oct 2011 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• Building global marketing database in salesforce.com.
• Doing company profiling along with capturing key contact information in the respective companies. Doing industry coding of the companies as per salesforce.com