Sep 2014 – Aug 2023 · 8 yrs 11 mos

• Leading the Puma team in India.
• Puma India is on a high growth trajectory. A key player in the Sports and Sports Lifestyle space, India is a market of focus for the brand.
• Driven by the Global Mission to become the Fastest Sports Brand in the World, Puma aspires to continue to dominate the Sports Performance market in the country.

Jan 2011 – Aug 2014 · 3 yrs 7 mos

• Currently,Abhishek is the Executive Director of Puma in India, where he heads the Sales and Retail functions. Overall Puma has been able to build a strong & passionate team of 220 people in the corporate office and about 1600 in the Retail stores. In the Indian market, Puma has left behind quite a few leading global brands. By the mid of 2014, the brand has 300 exclusive stores and 2200 Multi brand stores in this region. True to Puma's positioning which targets young consumers and focuses on future developments, the company has been able to drive great initial success in ecommerce as well. Abhishek considers establishing Puma from scratch to a big success as his biggest professional success till now.

Nov 2010 – Sep 2014 · 3 yrs 10 mos

• Abhishek currently has the additional responsibility of being the Global Cricket Head for Puma. The responsibility includes strategic direction and overall revenue & profitability of the category. Puma has been able to establish a clear positioning in cricket in all the relevant nations with an exciting range of products, players association, team sponsorships and marketing campaigns.

Nov 2005 – Dec 2010 · 5 yrs 1 mo

• In Nov 2005, Abhishek joined Puma India as the Director- Sales & Marketing. Being the second employee to be hired by the company in India, he experienced a start up environment and got the opportunity to build an organization. Abhishek has been responsible for setting up the Sales, Marketing, Retail, Product, Souring and Planning functions in the company. Building teams, offices, manufacturing set up, Retail Stores, franchisee network at a fast scale, Puma soon became the Most Desirable Sports Lifestyle brand in India. Puma connected with target consumers through its strong Retail presence, innovative product offering and quirky marketing campaigns. This resulted in a huge growth in revenues over the years and with strong profitability.

Dec 2011 – Dec 2018 · 7 yrs

• Associated with Indian Angel Network as a member, Abhishek is involved in tracking and assessing investment options for the network. Over and above Sports, Retail and online commerce, he is particularly interested in the New Age Media and Technology space.

Sep 2002 – Sep 2005 · 3 yrs

• Abhishek has had a successful stint of 3 years in Reebok during its early phase in India. There he started with Supply Chain and Planning and then got into Sales & Retail. Those days being early days for organized Retail in India, meant lot of challenges in every aspect of the business. Having worked on various parts of the value chain, Abhishek considers this stint as baptism by fire for him into the Indian business environment. At the time Abhishek moved out of Reebok India in 2005, he was heading the Southern Region for the company.