Dec 2023 – Apr 2024 · 4 mos · Bengaluru, Karnataka, India · Remote

• As a founding designer at an early-stage B2C startup focused on consumer behavior change and learning, I drove product ideation and research, designed the app's UX/UI, created marketing assets, and took on multifaceted roles within 5 months.
• Worked closely with the founder, engineers, and product managers, collaborating to achieve product-market fit. Provided support by sharing resources, libraries, and the latest tools related to generative AI to the core team.
• This immersive experience gave me a unique cross-functional perspective and firsthand insights into the demands of executing a vision within a dynamic startup environment.
• I embraced an entrepreneurial mindset, navigated ambiguity, and emerged with tangible growth to benefit my future design pursuits.

Sep 2023 – Nov 2023 · 2 mos

• Led the creative content development, ensuring it resonates with our audience and aligns with the company's educational mission.
• Driving brand and motion design initiatives, maintaining a consistent visual identity across all touchpoints.
• Develop and execute digital marketing strategies that have resulted in an increase in user engagement, conversion rates, etc.
• Spearheaded product design efforts for international educational products.
• Guiding cross-functional teams to deliver user-centric, intuitive, and visually appealing solutions.

Jul 2022 – Sep 2023 · 1 yr 2 mos

• Trained over 70+ folks in motion and visual design in the past 3-4 years. Currently directing the creative process (Video solutions and product design) from conception to completion. Managing a team of Motion designers, UI/UX designers, artists, researchers, and art directors.
• Streamlined the daily workflow to reduce TAT and increase productivity by creating an
• effective process and pipeline for the motion, art, and design teams according to the business goals.
• Reviewed design, motion design videos, copy, and art developed by the teams, ensuring timely
• deliverables that effectively addressed product goals and challenges.
• Developed style guides, motion guidelines, and design systems to build a clear and consistent product across multiple channels.

Jul 2021 – Jun 2022 · 11 mos

• Managing the creative process from conception to completion. Developing and implementing innovative strategies to achieve standards and goals.
• Streamlined the daily workflow to reduce TAT and increase productivity by creating an
• effective process and pipeline for the motion, art, and design teams according to the business goals.
• Reviewed UX design, motion design videos, copy, and art developed by the team, ensuring timely
• deliverables that effectively addressed product goals and challenges.
• Developed Visual style guides, motion guidelines, and design systems to build a clear and consistent product across multiple channels which increased the efficiency and improved CSAT, and NPS of multiple products.
• Collaborated with In-house and abroad motion studios to create eye-catching 3D worlds and assets for the video production pipeline.
• Collaborated with the production teams/senior directors/AVPs to obtain knowledge of the product requirement to understand the relevant deliverable designs, art, and videos.

Apr 2019 – Jul 2021 · 2 yrs 3 mos

• Created and Reviewed the work of the creative professionals and provided constructive feedback according to project requirements. Highly involved in training and mentoring creative staff.

Apr 2018 – Apr 2019 · 1 yr

• Ideated and Executed creative content motion design videos. Involved in training, recruitment, and presentation program.

Jun 2016 – Apr 2018 · 1 yr 10 mos

• Creative Content Design and Animation

Dec 2015 – Mar 2016 · 3 mos · NITK Surathkal

• Visual Design, Identity Design

Jun 2015 – Jul 2015 · 1 mo · Bengaluru, Karnataka, India · Hybrid