Jul 2022 – Mar 2025 · 2 yrs 8 mos · London Area, United Kingdom

• Responsible for customer experience and design of the LXP (Learning Experience Platform) across responsive web and iOS/Android apps. Delivered key user flows during the product’s complete redesign.
• Collaborated with Product Managers and Head of Design to overhaul the entire LXP, transforming it from a complex, outdated system to a sleek, intuitive, and modern user experience
• Launched a new revenue-driving feature projected to increase revenue by 15%
• Led the discovery and redesign of critical user flows, significantly reducing daily user time spent on tasks
• Achieved major improvements in user experience by identifying and addressing unmet customer needs
• Filled gaps in customer insights by delivering five research reports, informing product strategy and feature prioritization
• Led and upskilled the product team in best practices for customer research
• Worked closely with development teams to design technically viable, comprehensive, and outcome-driven solutions
• Co-created a scalable, aesthetically pleasing, and functional design system.

Dec 2021 – Jul 2022 · 7 mos · São Paulo, Brasil

• I led the Product Design team for Motz, a startup within Votorantim Cimentos, one of Brazil's largest and most respected companies specializing in cement production. Our goal was to develop an intuitive application that seamlessly connects truck drivers with available loads across Brazil. We also implemented a scalable design system to support future growth and enhance the user experience.
• My role involved designing the native mobile app and iterating on key web tools, including Heatmaps, Recordings, Incoming Feedback, and Funnels. I collaborated closely with the development team, driving efforts to improve customer experience and deliver high-fidelity prototypes.
• Additionally, I introduced user research and testing processes using platforms like Optimizely and Intercom, while leveraging Hotjar and Mixpanel to inform data-driven design decisions.
• I spearheaded the first phase of the project, contributing to R$90 million in profit during the first year.
• You can view the project results at this link:
• https://agfeed.com.br/negocios/motz-da-votorantim-passa-r-1-bi-em-receita-e-aposta-no-agro-para-acelerar-crescimento/#
• Furthermore, I developed the Motz design system, a functional and visually compelling solution optimized for responsiveness across desktop, tablet, and mobile devices.
• Key Skills and Tools:
• User Research & Testing: Optimizely, Intercom
• Rapid Prototyping: React Native
• Wireframing & Mockups: Figma
• Data-Driven Design: Hotjar, Mixpanel

Sep 2021 – Dec 2021 · 3 mos · Hybrid

• Led the design of various platforms for multiple clients, bridging product gaps by providing management and monitoring functionality that enabled banks to effectively manage FX trading and liquidity.
• Spearheaded the launch and management of a scalable design system for diverse client needs, working closely with design, product, and engineering teams to ensure consistent design improvements across projects.

Jun 2020 – Sep 2021 · 1 yr 3 mos · Hybrid

• Delivered end-to-end UI/UX design solutions for various clients, focusing on enhancing user engagement, optimizing workflows, and ensuring a smooth and functional user experience across responsive platforms.

Dec 2017 – Jun 2020 · 2 yrs 6 mos

• As a UX/UI Designer at Superga, I played a key role in shaping the digital experiences for a globally recognized sneaker brand. In this position, I was responsible for leading design projects that enhanced the e-commerce platform’s usability and visual appeal across various devices.
• I collaborated closely with product managers, developers, and marketing teams to create intuitive user interfaces and engaging interactions. My responsibilities included designing wireframes, prototypes, and high-fidelity mockups, as well as conducting user research and usability testing to inform design decisions and improve user satisfaction.
• I also leveraged data-driven insights and feedback to refine design elements, ensuring alignment with Superga’s brand identity and industry standards. My focus was on delivering user-centric solutions that drive engagement and conversion while maintaining a cohesive brand experience.

Dec 2016 – Dec 2017 · 1 yr

• As a Junior UX/UI Designer at Superga, I had the privilege of contributing to the creation of exceptional digital experiences for a renowned global sneaker brand. My role involved collaborating with cross-functional teams to enhance the user interface of the e-commerce platform, ensuring it was both visually appealing and user-friendly across desktop and mobile devices.
• I was responsible for crafting wireframes, developing prototypes, and conducting user research to optimize customer journeys and improve site navigation. I also supported design refinements based on data-driven insights and user feedback, striving to align the brand’s aesthetic with contemporary UX/UI best practices.

Jul 2012 – Nov 2016 · 4 yrs 4 mos · On-site

• As a Graphic Design Coordinator, I lead and manage design projects, ensuring they meet brand standards and objectives. I oversee a team of designers, coordinate project timelines, and collaborate with cross-functional teams. My role involves streamlining workflows and managing client relationships to deliver high-quality visual solutions. I focus on blending creative innovation with strategic insight to produce impactful designs.

May 2008 – Jul 2012 · 4 yrs 2 mos · On-site

• As a Graphic Designer, I create engaging and visually compelling designs for both print and digital media. Proficient in Adobe Creative Suite and other design tools, I work closely with clients and teams to deliver high-quality graphics that align with brand goals. My focus is on producing impactful visuals for marketing materials, social media, and web design, combining creativity with strategic insight to meet and exceed expectations.