Aug 2019 – May 2021 · 1 yr 9 mos

• Led the retargeting & lead monetization product verticals
• 1. Successfully revived email marketing campaigns by increasing performance metrics significantly
• 2. Successfully developed & optimized a single platform for the marketing team to post multiple ad campaigns on Facebook, Google, Taboola, Outbrain, etc
• 3. Identified opportunities & developed a roadmap to double the revenue from a lead monetization product
• 4. Launched new product offering to establish 2-way communication using WhatsApp

Aug 2018 – Jul 2019 · 11 mos · Gurgaon, India

• Led the logistics product team of Noon.com- an e-commerce platform that is serving in UAE, Saudi Arabia, and Egypt.
• Driver App: Redesigned the process & developed new app features to solve the following problems-
• 1. Last Mile Route Optimization to achieve lower travel distance & time for forward deliveries & reverse pickups for normal and bulky item deliveries
• 2. Linehaul: Enable dynamic creation of routes (forward & reverse) with multiple hub-transfers, super-hubs etc. and allow the operation team to optimize vehicle entry & exit time
• 3. First Mile: Route Optimization & better tracking with respect to multiple pickups from different vendor locations
• 4. Enable Card on Delivery/ QR Code on Delivery in addition to Cash on Delivery
• 5. Cash Reconciliation
• Logistics System: Enable delivery at Lockers, manned collection points, and hyperlocal delivery for grocery items

Apr 2018 – Jul 2018 · 3 mos · Bengaluru Area, India

• Product Owner of following charters:
• 1. Swiggy Maps & Location Accuracy: Mine data from GPS and other sensors to identify accurate location of drivers, identify clusters like malls, office complex, etc.
• 2. Automated control demand-supply mismatch: Optimization model with thousands of variables to balance operating cost vs value of service of enabling a restaurant for each customer.
• 3. Heatmaps for delivery executives: Dynamically created restaurant clusters to control spatial distribution of drivers at a given time with the objective to reduce operational cost.

Apr 2017 – Mar 2018 · 11 mos · Bengaluru Area, India

• Product Lines (conceived & built from scratch):
• 1. Rule-based Serviceability: (Redesign/Simplification of an older system) A platform product to allow users/system to control visibility of each restaurant for a given customer at a much granular level and with automation levers.
• 2. Training tool (android app + backend dashboard) for new drivers to give a real-time delivery experience as well as train for higher efficiency.
• 3. Ticketing system: A configurable and reusable product. Supports integration with chatbots with automated resolution for selected categories
• 4. Effort-based payouts: Migrated from a flat payout to 'effort prediction' with a dynamic payout model. The system was built on extensive simulations to built an accurate and trustworthy model.
• Other minor Product Releases:
• 1. Tracking of delivery fleet via GPS pings, UI for comparing predicted & actually travelled routes
• 2. Enhancements in map-based dashboards for better operations control
• 3. Enhancements to expand restaurant's visibility to farther areas and a series of configurations for operations teams to maximize efficiency

Apr 2016 – Jun 2016 · 2 mos · Bengaluru, Karnataka, India · On-site

• Analyse the catalog quality uploaded by sellers and drive automations to reduce defects
• Created scripts to flag image, color, name, description and related defects to IDQ team

Oct 2015 – Jan 2016 · 3 mos · Bengaluru, Karnataka, India · On-site

• Conducted market research and estimated APRs for Person-to-person loans
• Created automated factor-based APR prediction model

May 2014 – Jun 2015 · 1 yr 1 mo

• The main responsibility of the team was to maintain the availability of Coal Pulverisers and Raw Coal Feeders in 4x500 MW Units.
• Chitranshu led a team of 45+ technical staff and handled all core functions ranging from procurement, budgeting (INR 20 crore), maintenance planning, etc.

May 2012 – May 2014 · 2 yrs

Aug 2010 – May 2012 · 1 yr 9 mos

• 1. Selected by NTPC from a batch of 400+ trainees to undergo training in O&M and commissioning activities at a nuclear power plant.
• 2. Conceptualized and developed one-of-its-kind 3D models and animations of equipment layout to facilitate training of new recruits, with the aim to reduce/prevent probable uptake of radiation during site visits to moderate to high-radiation zones.