🦄 Rani Sweis

CEO

Phoenix, Arizona, United States17 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in branding and identity development.
Speaker passionate about human behavior and design.
Founder of innovative brand messaging workshops.

Stackforce AI infers this person is a Marketing and Branding expert with a focus on behavioral insights.

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Skills

Core Skills

Branding & IdentityMarketingBrand Development

Other Skills

AdvertisingPublic SpeakingLogo DesignSalesSocial Media MarketingWeb DesignSocial MediaGraphic DesignSales ManagementOnline MarketingLead GenerationSales PresentationsLeadership

About

Brand strategist completely obsessed with human behavior, design, and its impact on organizations. What makes people tick? Why does the color red make you hungry? How do millennials shop? These are the questions that keep me up at night. Some of my more interesting identities include: Former Fatty. Speaker. Loving Husband. Dog Father. Coffee Enthusiast. Want to know more? Coffee is my kryptonite. Buy me a good cup and you will have found a way to my heart.

Experience

Folklore spaces

Chief Nobody

Jan 2021 – Present · 5 yrs 3 mos · Scottsdale, Arizona, United States

A story-driven interior design studio for people who have a unique tale to tell. Folklore crafts bespoke experiences for hospitality and high-end residential projects.

Brand seasoning

Creator & Founder

Apr 2019 – Present · 7 yrs

Tools & workshops that help you take your brand messaging from chaos to clarity in 4 simple steps. Similar to a process Google Ventures uses called Design Sprints, Brand Seasoning is designed to make brand building interactive, fun and extremely efficient.

Aiga arizona

Board Director

Apr 2017 – Present · 9 yrs · Greater Phoenix Area

AIGA Arizona is one of 70 local chapters of AIGA, the professional association for design, whose national mission is advancing design as a professional craft, strategic tool and vital cultural force. As the marketing director on the board, I cultivate relationships in order to create more meaningful connection between Phoenix businesses and our amazing design community.

Attic salt®

Chief Creative

Aug 2014 – Present · 11 yrs 8 mos · Greater Phoenix Area

This is not your grand pappy’s agency. Attic Salt is a brand consultancy for visionaries, challengers, and changemakers. We define, design, and launch disruptive brand identities and campaigns backed by behavioral science. And because branding is all we do, we can focus on the one thing that matters most: your story.
Featured organizations: Google, The Joint Chiropractic, Sage Dental, Enterprise Rent-A-Car, Tempe Tourism, and Solera Health

Branding & IdentityAdvertisingPublic SpeakingMarketingBrand Development

Google

Advertising Executive

Jun 2013 – Jul 2014 · 1 yr 1 mo · Greater Phoenix Area

Consult with Local SMB's to increase their brand presence and awareness on the world's largest search engine.

Yelp.com

Senior Account Executive

Jan 2011 – Mar 2013 · 2 yrs 2 mos

Quickly becoming leader in sales, ranking in the top 20% of the entire organization after only 1 year with the company.
By managing a territory of over 1500 businesses through Salesforce, I was able to assist local business owners increase their profits by leveraging their Yelp profiles and other popular social media networks. Many of my unconventional strategies and tactics became utilized by the training department to train and develop new talent, company wide.

Phoenix mobile

Regional Marketing Manager

Jan 2008 – Aug 2010 · 2 yrs 7 mos

Rapidly advanced from a sales rep to managing 4 locations. Hired and developed several high producing sales teams in the west valley. Also implemented an online marking strategy that increased used phone quartly revenues by 15%.
Consistently scored 95% or better in T-mobiles "Voice of the customer" satisfaction rating