Jan 2024 – Present · 2 yrs 3 mos

• Handling Marketing

May 2022 – Nov 2023 · 1 yr 6 mos

• Handling Marketing for Ora.

Feb 2021 – May 2022 · 1 yr 3 mos

• Handling growth for Glance

Mar 2018 – Feb 2021 · 2 yrs 11 mos

• Driving demand for 1mg services by planning and executing different online marketing campaigns
• Leading top of the funnel growth efforts via paid marketing on Facebook, Google and other third-party networks and non-paid marketing efforts like SEO, ASO and partnerships.
• Leading conversion growth efforts via paid remarketing / engagement initiatives and non-paid efforts like lifecycle and product marketing
• Maximizing user lifetime value by managing and improving lifecycle marketing
• Championing marketing automation to drive better ROI on existing spends and efforts
• Synthesizing, analyzing and reporting marketing campaign metrics.
• Working closely with product and engineering teams to identify and build new avenues for growth,

Dec 2015 – Jun 2017 · 1 yr 6 mos · Delhi

• Vara United is a global software solution and services company currently operating from 7 locations and growing. Vara’s agile and collaborative approach in developing customized and revolutionary solutions helps our customers derive maximum profits from their businesses
• Lead the digital strategy & implementation for the entire portfolio of clients & internal companies across the group.
• Provide essential support to the Marketing team in crafting the desired professional representation of the business.
• Conceptualising & implementing competent digital marketing strategies, managing all aspects of online Marketing of products with accountability of User experience, Web design, Media & Search Campaigns and Social Media Management
• The development of appropriate, optimized content and campaigns to drive Fitness First objectives online both in terms of member acquisition and member retention.
• Liaising with the appropriate digital marketing agencies to ensure the optimisation of the website for digital lead generation activities.
• Evaluating the success of marketing work, including setting key performance indicators, monitoring visitor statistics, feedback and participation.
• Manage digital analytics to monitor all digital marketing campaigns – Maintain a measurability matrix on all digital marketing campaigns launched to improve the conversion ratio and reduce cost of acquisition.
• Involved with vendors and train them the functioning of the services provided, scope and new requirements.

May 2011 – Dec 2015 · 4 yrs 7 mos · Delhi

• Determine vision, concept, and destinations & develop projects for long term Digital Marketing plan.
• Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns.
• Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives.
• Develop robust attribution models, collaborate with biz and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to the leadership team.
• Develop and provide a comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs.
• Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.
• In-charge of driving business growth through enabling newer channels of customer acquisition, optimizing the cost of customer acquisition and working with Product teams to improve conversions.
• Drive Channel Loyalty programs and platform for channel satisfaction, motivation and retention.