Dec 2023 – Jun 2024 · 6 mos · Mumbai, Maharashtra, India · On-site

Jan 2022 – Dec 2023 · 1 yr 11 mos

• In my role as a Senior Product Analyst at Media.net, I conducted thorough data analysis to drive product improvement, collaborated with cross-functional teams to develop product strategies, and tracked key performance indicators to monitor success. I also executed A/B tests to evaluate the impact of product changes on user behavior and conversion rates.

May 2020 – Jan 2022 · 1 yr 8 mos

• Responsible for the following:
• Conducting market research to understand industry trends and identify user preferences.
• Analyzing product performance data to identify trends and patterns.
• Identifying product opportunities for new features or improvements.
• Developing Product Roadmaps, prioritize product features in sprints in collaboration with internal and external teams.
• Monitoring product performance and identify any issues that need attention.
• Providing insights and recommendations based on data analysis to drive product improvements.
• Creating reports & presentations on product data findings and actionable data driven strategic decisions.

Jul 2019 – Sep 2019 · 2 mos · Mumbai, Maharashtra, India

• Designing the Advertising Strategy of Cadbury for their Cadbury Celebrations Diwali Campaign:
• Advertisement planning to design a creative concept for the promotion of the Cadbury Celebrations. The ideation of the TVC reflected on the brand image and values to present a popular existing product in a contemporary approach. It involved extensive consumer research, creative thinking and a creative problem- solving approach to bridge the gap between the consumer need and the product value proposition.
• Involved in ideation, scripting and consumer analysis for special day promotions for Cadbury like Friendship Day (Purple Heart Campaign), Independence Day (Unity Bar) and Boyfriend’s Day (Cadbury Silk) for the year 2019.
• Also, worked on a Rebranding Project for Pantaloons.

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India

• Assessed the current position of Onida in the consumer mindset and created a marketing strategy as a way forward with the help of 3 C, 4 Ps of marketing, PESTLE, consumer and market research. It involved market & field visits in and around Mumbai suburbs to record and analyze competitor approach, dealer promotions, product displays, price points and ISD pitches. Successfully formulated an annual digital marketing plan and provided suggestions for improving their online presence/website by evaluating and auditing existing digital channels.

May 2018 – Jul 2018 · 2 mos · Mumbai Metropolitan Region

• The project consisted of studying the construction methodology of the 3 underground metro stations along with the related tunnel works. I was given the responsibility of supervising various activities and executed recording of observations and reporting of routine work status at the site locations on daily basis to the Infrastructure Projects and Planning department.