Shruthi Reddy

CEO

Bengaluru, Karnataka, India18 yrs 1 mo experience
Highly Stable

Key Highlights

  • TED Talk Maven inspiring global audiences
  • Shark Tank Trailblazer in funeral industry
  • National Entrepreneurship Award Winner
Stackforce AI infers this person is a leader in the funeral services and healthcare marketing industry.

Contact

Skills

Core Skills

Business StrategyMarketing StrategyBusiness DevelopmentEntrepreneurship

Other Skills

Growth MarketingCampaignsPaid Social Media AdvertisingPerformance MarketingDigital MarketingOnline MarketingCustomer SatisfactionPerformance ManagementCommunity OutreachStrategic Marketing ManagementEnterprise MarketingAssociation MarketingCustomer Relationship Management (CRM)MarketingCustomer Insight

About

Daring. Stereotype Breaker. Passionate about making an impact. Welcome to the world of Shruthi Reddy, a visionary leader with a strong will and a relentless commitment to shaping the future. Driven by a passion to lead a life with purpose, I'd love to be seen as a beacon for those who dare to dream differently. Breaking stereotypes and embracing risk, I foresee myself as a trailblazer in the funeral industry, pioneering innovations that challenge the status quo. As a doting mother, I bring about a unique blend of compassion and determination to my journey. Balancing the demands of entrepreneurship with the joys of motherhood, I believe in living life to the fullest. Join me on this extraordinary journey of impact and purpose. Together, let's challenge norms, break barriers, and redefine success in ways that resonate with the daring spirit within us all. 🌟 Key Achievements: 🎀 TED Talk Maven: In December 2023, I took the TED stage to share insights on "Living Life With A Purpose." My compelling talk challenged norms and inspired a global audience to reevaluate their journey. 🦈 Shark Tank Trailblazer: As a first mover in the funeral industry, I entered the Shark Tank in Season-1, leaving an indelible mark as a changemaker and earning the respect of seasoned investors. πŸ† National Entrepreneurship Award Winner: Recognized for my pioneering spirit, I received the National Entrepreneurship Award in 2019, a testament to my dedication to innovation and business excellence. 🌐 Global Recognition: Featured by numerous national and international publications, I wish to captivate the world with my macro and micro perspective, challenging conventional wisdom and inspiring change. πŸƒβ€β™€οΈ Fitness Enthusiast: Embarking on a personal journey of physical and mental well-being, I wish to conquer miles in the realms of running and adventure biking. My commitment to a healthy lifestyle reflects the same determination that fuels my professional success.

Experience

18 yrs 1 mo
Total Experience
4 yrs 6 mos
Average Tenure
9 mos
Current Experience

Catalysts

Chief Business Officer || Delivery Head

Jul 2025 – Present Β· 9 mos Β· Greater Bengaluru Area Β· On-site

  • Provide strategic leadership and direction to the Business and Delivery function, ensuring alignment with the organization’s business objectives and growth plans.
  • Drive revenue generation through effective account management, business development, and expansion of strategic client relationships.
  • Oversee the end-to-end delivery lifecycle, ensuring superior quality, operational efficiency, and timely project execution.
  • Optimize financial performance by managing profitability, controlling team and operational costs, and driving sustainable margins.
  • Build and lead a high-performing team, fostering a culture of accountability, collaboration, and continuous improvement.
  • Partner with the leadership team to define and execute sales, delivery, and operational strategies that support long-term organizational goals.
  • Ensure full compliance with the company’s governance policies, including confidentiality, non-disclosure, non-solicitation, and non-competition agreements.
  • Develop and monitor key performance metrics to evaluate business outcomes and drive informed decision-making.
  • Serve as a trusted advisor to clients and stakeholders, promoting the company’s value proposition and ensuring high levels of client satisfaction.
Growth MarketingCampaignsPaid Social Media AdvertisingPerformance MarketingDigital MarketingOnline Marketing+13

Garbhagudi ivf centre

Associate Vice President Marketing

Jun 2024 – May 2025 Β· 11 mos Β· Bengaluru, Karnataka, India Β· On-site

  • Strategic Leadership: Develop and implement comprehensive sales and marketing strategies focused on referral sales and building strong relationships with doctors.Lead and mentor a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement. Collaborate with internal and external stakeholders to align marketing efforts with organizational goals.
  • Business Development: Identify and pursue new business opportunities, partnerships, and collaborations to expand the clinics reach and services. Drive patient acquisition through effective referral programs, maintaining strong relationships with referring doctors and healthcare professionals. Establish and nurture relationships with physicians, specialists, and medical practitioners to foster a robust referral network.
  • Budget Management: Manage the sales and marketing budget, ensuring effective allocation of resources to maximize ROI. Track and analyze key performance indicators (KPIs) to measure the success of marketing campaigns and sales initiatives.
  • Community Outreach: Develop and execute community outreach programs to enhance the hospitals visibility and reputation
Marketing StrategyPerformance MarketingDigital MarketingCampaignsCustomer Relationship Management (CRM)Customer Satisfaction+8

Anthyesti foundation

Founder, Managing Director

Feb 2019 – May 2024 Β· 5 yrs 3 mos Β· Greater Kolkata Area

  • ✨ Mission: Anthyesti Foundation is on a mission to reshape the landscape of organ donation, dispelling myths, fostering awareness, and ensuring a seamless process from registration to transplant.
  • Key Achievements:
  • 🀝 Community Mobilization: Orchestrated and managed a network of volunteers dedicated to spreading awareness about organ donation. Led initiatives to dispel myths surrounding organ donation, fostering a culture of informed decisions.
  • 🌱 Grassroots Impact: Positioned Anthyesti Foundation as a crucial grassroots stakeholder, playing a pivotal role in disseminating accurate information. Upcoming online awareness sessions are poised to empower the youth, facilitating both education and registration for organ donation pledges.
  • 🀝 Hospital Collaboration: Established robust collaborations with hospitals, streamlining the organ retrieval process. Overseeing logistics, transport, and coordination, ensuring a smooth operation from donor to recipient.
  • πŸ–₯️ Tech-Driven Initiative: Spearheading a groundbreaking project to develop an online repository for patients awaiting organ transplants. This platform empowers individuals to register on the waiting list, optimizing the matching process and increasing transparency.
  • πŸ’™ Financial Support for the Underprivileged: Instituted a transformative initiative to fund organ transplants, either fully or partially, for underprivileged individuals. Aiming to bridge the financial gap, the NGO ensures that everyone has an equal opportunity to life-changing transplants.
  • Impact: Anthyesti Foundation has emerged as a catalyst for positive change in the organ donation landscape. The integrated approach, from awareness campaigns to facilitating transplant operations and financial support, reflects a commitment to making organ donation accessible and equitable.
  • Join me and the foundation in the journey to save lives, one pledge, one donation, and one transplant at a time.

Anthyesti funeral services pvt. ltd.

Founder, CEO

Jan 2017 – Jun 2024 Β· 7 yrs 5 mos Β· Bengaluru, Karnataka, India

  • Strategic Responsibilities
  • 1. Founded and successfully scaled Anthyesti Funeral Services, niche segment from inception to 10 cr valuation company.
  • 2. Developed and executed comprehensive business strategies for the cremation and repatriation of human remains segment resulting in creation of a new markets.
  • 3. Identified opportunities for business growth, such as expanding service offerings and establishing
  • partnerships with local mortuary set ups.
  • 4. Staying updated on industry trends and best practices to continuously improve and innovate funeral services.
  • Sales and New Product Launch Responsibilities-
  • 1. Developing and implementing effective sales strategies to drive revenue growth from 12 lacs to 250 lacs in a span of 6 years
  • 2. Identifying target markets and segments for funeral services, market expansion, etc. 3. Educating clients about the benefits of pre-planning and making arrangements in advance.
  • 4. Establishing key performance indicators to measure the success of new product launches, monitoring sales and customer satisfaction.
  • Marketing Responsibilities-
  • 1. Implement digital marketing campaigns, including email marketing, social media advertising, and online promotions. 2. Leverage online platforms to disseminate information, educate the public, and reach potential clients.
  • 3. Actively engage with the local community through sponsorships, partnerships, and participation in events fostering community engagements
  • 4. Developed comprehensive marketing strategies aligned with business goals and objectives through both traditional and digital marketing channels to reach a diverse audience.
Growth MarketingBusiness StrategyEntrepreneurship

Imedx

Engineering Lead

Dec 2009 – Jul 2015 Β· 5 yrs 7 mos Β· Greater Hyderabad Area

  • My job profile includes:
  • 1.Managing a team responsible for complete functionality of a project which boosts the company's profits by reducing the dependencies on transcriptionists..
  • 2. Integration of the MModal services with the existing software that aid in smooth speech to text transformation & voice recognition technolgies.
  • 3.Design and promote cutting edge solutions to gain access to a doctor's desktop. Learn Medical parlance, regulated protocols and all about medical transcription.

Mahindra satyam

Software Engineer

Jul 2006 – Dec 2009 Β· 3 yrs 5 mos Β· Bangalore Area, India

  • 1.Has 8 years of experience in Application Software Development using Java and Client-Server Technologies. 2.Expertise in developing and designing enterprise based thin-client web applications and middle tier applications using J2EE environment.
  • 3.Has rich client-site experience with onsite coordinator role and effectively performed various key responsibilities.
  • 4.Good hold on RDBMS like Oracle 10i,Mysql 5.0.x.
  • 5.Comfortable working on tools like Eclipse 3.2, NetBeans,RAD,WID.
  • 6.Have a very good understanding of OOAD, Design Patterns methodologies and concepts.
  • 7.Has travelled to Barcelona, Spain for a six week short trip for completing an urgent assignment where she had provided solutions using emerging concepts like Spring WebServices and developed a .NET client to call the Web Service.
  • 8.Has travelled to London,Basingstoke,UK for a 3 month assignment where she contributed in reducing the page load time of a high user intranet site using JCS server side caching implementations & Direct Web Remoting for pagination

Education

Indian Institute of Management Bangalore

Executive MBA

Apr 2022 – Present

Bhoj Reddy Engineering College For Women

Bachelor of Technology - BTech β€” Electrical and Electronics Engineering

Jan 2002 – Jan 2006

Sri Sai Public School

Jan 1989 – Jan 2000

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